James L. McQuivey

James L. McQuivey

Vice President, Principal Analyst

Latest Posts By James L.

Google Home Gives In To Ad Interruptions

Today several users of Google Home — Google's competitor to Amazon Echo with its Alexa intelligent agent — reported that Google was inserting Beauty and…

March 16, 2017

Have You Ever Really Loved A Brand?

I want to know who you love. I'm asking because love for a brand is actually a very hard thing to measure. At Forrester we've…

March 13, 2017

Beware the Word “Alignment”

Another Friday lesson on corporate-speak. Last week I shared how wrong it is to be "right?" and I hope you are secretly forwarding…

March 10, 2017

When It’s Wrong To Be “Right”

"This new initiative is amazing, right?"  – Just about every executive on the planet, pretty much every day This year marks the ten-year…

March 3, 2017

Today’s “Puzzling” Consumer

This week I was chatting with a client, explaining how today’s consumer has more power than ever before: More information, more choices, more flexibility for…

March 2, 2017