James L. McQuivey, PhD

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

Your Future Of Work Requires More Creativity

James L. McQuivey, PhD March 10, 2021
It’s getting increasingly difficult to differentiate. Everybody reads the same Harvard Business Review articles and has access to the same try-before-you-buy cloud tools. But there is one lever of business success that is underutilized, and it’s one that you can improve by investing in what economists call “labor” but what you know simply as “people.” […]
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Blog

Learn From 2020 To Create Your Anywhere-Work Strategy

James L. McQuivey, PhD November 17, 2020
2020’s Remote Work Is The Exception No Business Wanted The sudden arrival of the COVID-19 pandemic has thrust every organization into a patchwork of unplanned workforce responses. Companies have had to quickly get as many of their personnel into a safe and productive work situation as possible, with most of them working remotely at least […]
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Blog

Get Ready For The Promise, Not The Peril, Of Workforce Data

James L. McQuivey, PhD September 1, 2020
Workforce and organizational data have been drizzling down on companies for decades, but as more jobs interface directly with technology, this has swelled to a heavy downpour. Most companies erect thin, umbrellalike policies to protect themselves from potentially misusing the data; a small fraction recognizes that this deluge is contributing to a new operating environment […]
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Blog

This Is The Right Time To Make The Future Of Work Happen

James L. McQuivey, PhD June 22, 2020
The tools you need to transform your organization for the future are already here. Learn what they are and how to apply them today.
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Blog

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

James L. McQuivey, PhD June 12, 2020
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.
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Blog

Rethinking The Marketing Plan In A Socially Distant World

Craig Moore April 23, 2020
Isn’t it funny what we take for granted? I bet you never thought you’d miss the local hardware store, your favorite restaurant, or even the office! While some things have temporarily disappeared from our lives in these times of social distancing to slow the spread of COVID-19, other things — such as business goals — […]
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Blog

The Future Of Work Starts Now

James L. McQuivey, PhD April 20, 2020
Thanks to COVID-19, the future of work starts now. Uncover the four shocks that were already going to pass through today's workplaces, affecting employees, leaders, and organizational mandates. But now, they are all accelerated.
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Blog

How Employees Feel About Coronavirus Now: A PandemicEX Survey Update

James L. McQuivey, PhD March 25, 2020
The #pandemicEX survey results indicate that 41% of US workers are now afraid to go to work, compared with 29% two weeks ago. Read more.
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Special Report

PandemicEX Results: Workers Uncertain That They Can Care For Ill Family Members

James L. McQuivey, PhD March 13, 2020
The next phase of COVID-19 preparedness is helping workers care for ill loved ones. But our #pandemicEX survey results reveal that only half of US workers feel they have the flexibility at work to take care of sick family members.
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Special Report

PandemicEX Survey: Half Of Workers Confident In Leaders

James L. McQuivey, PhD March 12, 2020
Our findings also reveal a confidence gap between managers and executives versus other employees.
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Special Report

How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

James L. McQuivey, PhD March 11, 2020
Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 9, 2020
PandemicEX: The Employee Experience Of A Pandemic The health and economic impacts of the novel coronavirus and the disease it causes, COVID-19, are important to track. But what about the effect on your employees? As our security and risk team wrote early on in this epidemic, not only do companies need a business continuity plan, but […]
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Special Report

PandemicEX First Look: Just 43% Agree That Their Employer Has A Plan

James L. McQuivey, PhD March 5, 2020

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Blog

PandemicEX: The Employee Experience Of Coronavirus

James L. McQuivey, PhD March 2, 2020
What is the employee experience of a pandemic? Companies are making plans and governments are tracking the spread of the virus, but who is listening to the voice of the employees? Take our survey to help us track and share that data.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins February 18, 2020
The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work. As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]
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Blog

Google’s HR Chief Steps Down, Hands Employee Problems To Other Leaders

James L. McQuivey, PhD February 11, 2020
This departure illustrates four things that are happening at Google to employee experience. They will happen to you, too. Very soon. Get ready.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 16, 2019
Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last week when attackers began reusing credentials to gain access to the devices and harass families. The devices themselves were not compromised; instead, attackers reused passwords from accounts without […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 25, 2019
Dreamforce takeaways, Microsoft HoloLens 2, old meets new in electric cars, and more.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 4, 2019
Apple TV+ launches; the coming Streampocalypse; and more.
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Blog

Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

James L. McQuivey, PhD October 28, 2019
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void.
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