James L. McQuivey

Vice President, Principal Analyst

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How to Sell Connected TVs this Holiday Season

James L. McQuivey November 24, 2009

The signs of the holidays are all around us: my teenagers have started listening to the local holiday music station, people are bundling up in anticipation of the snow that will soon be upon us, and the Wall Street Journal is reporting on the expected sales of TVs at WalMart this Black Friday.  Aside from the economy, […]

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It’s Berlin, Circa 1989, and the Media Industries Are East Germany

James L. McQuivey November 23, 2009

Allow me to add my voice to the chorus of those applauding the fall of the Berlin wall twenty years ago this month. It was this event that taught me firsthand why revolution is simultaneously impossible as well as inevitable. In 1986 I sat with other students from around the globe just blocks from the […]

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Oprah abandons broadcast TV for a life in cable: Oprah, we need to talk...

James L. McQuivey November 20, 2009

Just this Monday Sarah Palin told Oprah she was "the queen of talk shows." Which might mean there's no better time to abdicate the throne than when you're clearly on top (and when the #2 talk show, Dr. Phil is produced by you).  But Oprah didn't just announce that when she wraps her 25th season in […]

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New Roku boxes make the simple complex

James L. McQuivey October 27, 2009

Today Roku launched two new players to complement the original $99 Roku player. Perhaps somewhat obviously, the two new players come in at $79 and $129, allowing Roku to test whether there's price elasticity in this market.  I'm not sure this was a necessary move. The cheaper box (called Roku SD), simply removes HD playback […]

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New Report: How media industries must rebuild to survive

James L. McQuivey October 13, 2009

We've been flogging the media industries for years at Forrester. So much so that we sometimes assume that people remember all the ways we've warned, cajoled, and exhorted for more than a decade. But based on the things we're seeing the pundits finally say, it's clear that "the end is near" is a pressingly recent […]

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And the winner of MTV's VMAs is...Twitter!

James L. McQuivey September 17, 2009

I recently wrote about Social TV — what we call it when people use social media like Facebook and Twitter to augment the TV experience. There were some doubters (there always are). If you need proof that people are using social media to make TV more engaging, then look no further than this week's MTV […]

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Can the Apple TV reinvent itself?

James L. McQuivey September 15, 2009

I was in the middle of an ICTC (my new acronym for InterContinental Telepresence Conference) when I got an urgent message from Brian Chen at Wired News. Without any announcement, it seems, Apple had cut the price of its 160 GB Apple TV to $229, dropping the smaller model altogether. What did this mean?  I've […]

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Apple's Nano video camera further erodes the camcorder market

James L. McQuivey September 10, 2009

You've got to be hating life if you're a videocamera maker like Sony or Kodak and you've just been bested yet again. First, it was the immensely successful Flip video cameras that sold more than 2 million devices without a significant brand name simply because the camera was so darn easy to use. ( Personal […]

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VUDU makes a play to become the VOD service of tomorrow

James L. McQuivey September 10, 2009

Video on Demand (VOD) has been a disappointment. As offered by most cable systems, video on demand should have made it easier for you to rent movies for home viewing than Blockbuster or Hollywood ever could because you never have to leave the house to get a VOD movie. But most VOD systems have failed […]

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Do you want to follow Facebook and Twitter on your TV?

James L. McQuivey August 19, 2009

It's discussion time, folks. I want to hear what you think about the potential for Facebook and Twitter on the TV screen. No, stop laughing, I'm serious.  I ask because I published a report for Forrester earlier this month called Five Things We Want From Social TV (click here to read). It was partly in […]

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Digeo announces Moxi Mate, a whole-home DVR play

James L. McQuivey August 5, 2009

via www.moxi.com Today Digeo went live with its Moxi Mate, the companion to its Moxi HD DVR, designed to provide whole-home DVR functionality. I sat down with Greg Gudorf, CEO of Digeo, a few weeks back and he previewed the box for me. A couple of my reactions were: 1) the quality of box-to-box streaming […]

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Amazon.com Acquires SnapTell

James L. McQuivey June 17, 2009

Saw this news in Fierce today. Good play by Amazon. There is a lot of buzz around mCommerce right now – what is it? what does it mean? how fast will "it" grow? what role will it play in the multi-channel retail experience? One of the top reasons consumers give for buying in a physical […]

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Apple TV vs. Roku vs. SlingBox -- How I spent my sick days

James L. McQuivey April 16, 2009

I confess I spent much of a recent illness on the couch watching movies and catching up on TV shows. I still claim it was time spent on your behalf, gentle reader, because in the process I put some of my video gadgets to the test, trying to see which one would earn the majority […]

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A call for evidence: how hard has the online video ad market been hit?

James L. McQuivey February 4, 2009

It's time to finally address the elephant in the room. I've been writing for several years about the power of online video — specifically the catalytic effect of online TV shows — to change consumer behavior and the TV consumption model. Then this recession got in the way. We're busily examining the ways that this […]

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Convenience is the key to future media technologies

James L. McQuivey February 4, 2009

I want to share with you the link to my recent Forrester Research Webinar called Why Convenience is King. This free webinar is the kind of thing we usually reserve for clients only, but it's a big idea and we're eager to share it with the world. It includes a very detailed description of our […]

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