Jennifer Belissent, Ph.D.

Principal Analyst

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Second attempt at a Second Life

Jennifer Belissent, Ph.D. January 15, 2010
I participated in a panel yesterday on Train for Success in Second Life in which three panelists discussed: Highlights, lowlights, trends in the 2009 virtual world enterprise market Directions for 2010 The other panel members included Sam Driver of ThinkBalm and Doug Thompson of Remedy Communications, and the event was moderated by Anders Gronstedt . […]
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Taking a stand. You go Google!

Jennifer Belissent, Ph.D. January 12, 2010
Just sharing a blog that could make a huge impact on the business, economics, and politics of China.  I’ve excerpted the key portions for you below: A new approach to China 1/12/2010 03:00:00 PM Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a […]
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Disease, drug wars and data centers

Jennifer Belissent, Ph.D. December 9, 2009
Just thinking about Mexico and the cards it was dealt getting blamed for swine flu. I was recently in Europe, and was surprised to hear friends refer to H1N1 as the “grippe mexicaine” or “Mexican flu”. There is even a dedicated website by the same name — http://www.lagrippemexicaine.com/. You don’t hear that in the US. […]
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In Search of Catalyzing Events

Jennifer Belissent, Ph.D. November 24, 2009
[Posted by Jennifer Bélissent] Certain events serve as wake-up calls. In the case of some, the anticipation of these events is enough to spark action or change behavior – maybe even spur technology investment. As technology marketers, we need to recognize the opportunity that these events provide. Obviously, we also need to be ready to […]
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Are big companies in big cities different in emerging markets?

Jennifer Belissent, Ph.D. October 21, 2009
[Posted by Jennifer Bélissent] In a recent discussion with execs at Intel about how to position netbooks into emerging market, someone raised the question about how different technology buyers in metro areas in emerging markets are from those in mature markets.  Are tech buyers in the Tier 1 cities in China — Shanghai, for example […]
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Reaching real tech buyers in emerging markets virtually. Really!

Jennifer Belissent, Ph.D. October 16, 2009
[Posted by Jennifer Bélissent] Not all technology buyers in emerging markets are accessing the internet from mobile phones or dial-up connections.  In fact, many places in countries considered "emerging markets" are rapidly resembling more mature markets, in income levels and especially in mobility, internet access, and now broadband penetration.  Shanghai, for one, is probably better […]
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What keeps your customers up at night?

Jennifer Belissent, Ph.D. October 15, 2009
[Posted by Jennifer Bélissent] Adapting marketing messages to specific audiences is a topic I’ve written on here and in a few of my Forrester reports.  Getting the messages right requires an understanding of the drivers and motivations of buyers.  And, going into new geographical markets means that you’ll need local knowledge; you can’t assume that […]
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Bridge the Financial Divide with Netbooks

Jennifer Belissent, Ph.D. October 1, 2009
[Posted by Jennifer Bélissent] There was a great mobile banking article in the Economist last week.   It reminded me of a report written by GSMA on its Mobile Money for the Unbanked initiative that came out a few months back.  The GSMA report points out that mobility penetration is much higher in emerging markets than […]
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Global versus local: how do you get the messages right?

Jennifer Belissent, Ph.D. September 16, 2009
[Posted by Jennifer Bélissent] Global marketing also requires a degree of consistency. How do you strike that balance?  My new report — Get the B2B Messages Right: Balance Global Consistency And Local Relevancy — discusses the challenge of getting the global messages right for local audiences, and provides some recommendations for how to do it. […]
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Where are tech buyers getting their information?

Jennifer Belissent, Ph.D. September 16, 2009
[Posted by Jennifer Bélissent] Just wanted to call attention to a couple of new Forrester reports. I’ve started drilling into the Four Ps — mostly on the promotion front.  Here are a few highlights: April 24, 2009, “Vive La Difference In B2B Buyer Behavior” “Vive La Difference” looks at how buyers across North America and […]
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