Jennifer Belissent, Ph.D.

Principal Analyst

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Bridge the Financial Divide with Netbooks

Jennifer Belissent, Ph.D. October 1, 2009
[Posted by Jennifer Bélissent] There was a great mobile banking article in the Economist last week.   It reminded me of a report written by GSMA on its Mobile Money for the Unbanked initiative that came out a few months back.  The GSMA report points out that mobility penetration is much higher in emerging markets than […]
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Global versus local: how do you get the messages right?

Jennifer Belissent, Ph.D. September 16, 2009
[Posted by Jennifer Bélissent] Global marketing also requires a degree of consistency. How do you strike that balance?  My new report — Get the B2B Messages Right: Balance Global Consistency And Local Relevancy — discusses the challenge of getting the global messages right for local audiences, and provides some recommendations for how to do it. […]
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Where are tech buyers getting their information?

Jennifer Belissent, Ph.D. September 16, 2009
[Posted by Jennifer Bélissent] Just wanted to call attention to a couple of new Forrester reports. I’ve started drilling into the Four Ps — mostly on the promotion front.  Here are a few highlights: April 24, 2009, “Vive La Difference In B2B Buyer Behavior” “Vive La Difference” looks at how buyers across North America and […]
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