Jennifer Belissent, Ph.D.

Jennifer Belissent, Ph.D.

Principal Analyst

Latest Posts By Jennifer

In Search of Catalyzing Events

[Posted by Jennifer Bélissent] Certain events serve as wake-up calls. In the case of some, the anticipation of these events is enough…

November 24, 2009

What keeps your customers up at night?

[Posted by Jennifer Bélissent] Adapting marketing messages to specific audiences is a topic I’ve written on here and in a few of…

October 15, 2009