Julie Ask

Vice President, Principal Analyst

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Fitbit IPO: The Road Ahead

Julie Ask May 11, 2015
Fitbit made its S1 filing coming off a quarter of astounding growth: $336.8M in revenue – up from $108.8M in Q1 2014. The enterprise generated $48M in net income. Last week we learned it hopes to raise $100M through an IPO. Why would Fitbit IPO now? There are any number of traditional reasons – raise […]
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Why Would Alibaba Invest In Snapchat?

Julie Ask March 12, 2015
The move shouldn't surprise anyone.  Remember Rakuten and Viber? Retailers need to expand their reach to acquire more customers. The more contextual the better. The investment is small relative to Snapchat's valuation and Alibaba's worth. I would view it more as an option to make a future, larger play than a clear indication of a […]
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Mobile World Congress 2015: Expect Even Shinier Objects

Julie Ask February 23, 2015
Mobile World Congress (MWC) is “the” event in mobile. It is the event where Samsung, HTC, Huawei, Sony, Microsoft, LG … well, really everyone (but Apple) will launch new mobile phones, tablets, and wearables. And, yes big-screened mobile phones are still “in.” I’m more likely to buy a leather jacket with bigger pockets or a […]
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SnapChat @ $19B? Property On Exclusive Islands Is Expensive

Julie Ask February 18, 2015
Two things matter in mobile: audience and data. SnapChat has audience. Audience matters because consumers are using fewer and fewer applications on their mobile devices. Brands can no longer pursue a “destination” strategy and expect consumers will come to them. They need to go engage consumers where they are. Facebook’s acquisition of WhatsApp for $19B […]
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What I Expect to See At CES That Is Different

Julie Ask December 30, 2014
The annual Consumer Electronics Show (CES) opens in Las Vegas on January 6th,with global electronics manufacturers from Samsung to Sony to LG looking to outdo one another with whispers and snippets of content that will increase our anticipation of the next "must have" device. CES is typically dominated by TV's and home entertainment systems with […]
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Mobile-Fueled Valuation: Uber at $40B?

Julie Ask November 26, 2014
I am not a financial analyst so will not speak to the specifics on the $40 billion. Uber isn’t a mobile app service. (I heard a taxi driver call them “app cars”). Uber is a business enabled by mobile. Mobile changes consumer expectations of convenience in three dimensions: Immediacy. I may wait three to 10 […]
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Mobile Predictions: The Game Will Change in 2015

Julie Ask November 11, 2014
Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet, has a technology forced businesses to rethink completely how they win, serve and retain customers. Mobile has completely shifted consumer expectations. Today, consumers expect to […]
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You Need Stickiness To Make Your Mobile App A Destination

Julie Ask November 10, 2014
Too many brands fail to leverage the potential of mobile because they act like destinations. Some of you may think being a destination is awesome. Who doesn’t like Paris or Bora Bora? But what does it mean to “act like a destination” in mobile? For most brands, their only strategy to engage their customers is […]
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Financial Consequences For Obese Employees In Singapore: Another New Business Model Enabled By Mobile

Julie Ask July 24, 2014
I showed up at a business meeting in Singapore today and each member of the company within the meeting was wearing a Jawbone. I thought, "Wow, that's unusual … and statistically very unlikely." Turns out, the company gave the devices to the employees. And … added some teeth to the program. Approximately one week's compensation […]
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Amazon Fire: Winning In Its Customers' Mobile Sales Moments

Julie Ask July 23, 2014
I had the opportunity and privilege to get an early look at the new Amazon Fire phone. It delights in many ways, but I’ll focus on the shopping experience enabled through Firefly. For those who may not remember, Amazon put a dedicated physical button on the left hand side of the phone that launches directly […]
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Yahoo! Acquires Flurry: Inexpensive Audience Acquisition For Yahoo!

Julie Ask July 21, 2014
Today Yahoo! announced its acquisition of mobile analytics and ad platform, Flurry. TechCrunch and Kara Swisher on re/code both reported the deal, with a $300M minimum price and $1 billion on the upper end. According to the press release, Flurry sees app activity from 1.4 billion devices monthly and 5.5 billion app sessions per day. […]
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Mobile App Innovation Has Paused

Julie Ask July 2, 2014
Why? eBusiness pros are pursuing too many one-off initiatives without tight collaboration with their Technology counterparts. And, they are doing too little to build infrastructure to support future mobile services – and mobile moments. Check out our full report "Developers Are The St. Bernard For Mobile Projects." 
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I've Stopped Opening My Favorite Mobile Apps

Julie Ask July 2, 2014
Mobile has transformed my expectations putting me on the bleeding edge of the mobile mind shift. I've had a smartphone in my hand since August 30th 2005 when a broken wrist forced me to be a one-handed typist – better done on a smartphone than a laptop. My Lark wearable wakes me each morning. My […]
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Wellness Wearables Battleground Shifts From Hardware To Mobile Moments Enabled By Ecosystems

Julie Ask June 20, 2014
One of my first mobile moments this morning was a text from my husband on WeChat announcing that he had a Lark sleep quality rating of 9.4. We’ve become competitive sleepers.  The Lark is a wearable device worn on the wrist at night to track the quality (e.g., number of times awake) and length of […]
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Amazon’s Firefly Generates Impulse Sales Moments

Julie Ask June 19, 2014
With the launch of Firefly, Amazon has the opportunity to create millions of what Forrester calls impulse sales moments. These are the mobile moments when I pull out my phone and make an unplanned purchase – even if it is for something that I need. Impulse sales moments are one of the leading mCommerce opportunities, […]
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Winning In Your Customers' Mobile Moments

Julie Ask May 30, 2014
Globally, consumers will own more than six billion mobile phones by the end of 2014, and about two billion of them will be smartphones. With this penetration comes the mobile mind shift – the expectation to be able to access any information or service on the mobile device, in the moment of need. What’s more, […]
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GoPro Lets Us Share Our Most Exciting Mobile Moments

Julie Ask May 20, 2014
Why do we use Facebook on our mobile phones? Because when we are out and about doing something fun, we want to tell our friends about it. If I were posting from home, my posts would be: “I am working.” “I am watching TV.” “The cat just sat on my laptop.” “My cat just knocked […]
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You Know Your Customers Aren't Going To Download Your App, Right? Even If They Do, It Doesn't Mean They Want To Open It

Julie Ask May 8, 2014
Ok, well, some of them will. Those customers who are mobile-savvy enough (they are the shifted as part of what we call The Mobile Mind Shift) and engage with your brand frequently will. You own those mobile moments with your customers. They reach for their phones to engage with your brand. You will still need to work […]
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F8: How To Use Facebook To Borrow Mobile Moments And Meet Your Customers Where They Are

Julie Ask April 30, 2014
Most retailers, and other selling services, look to drive traffic in-store, to their mobile app, or to their website. But why not engage your customers where they already are, on social networks and media platforms like Facebook and The New York Times. Mobile allows you to do this. Facebook’s F8 announcements today put forward new […]
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Next Generation Consumer Wearables: Think Small & Fast Content

Julie Ask April 27, 2014
Rumors have been circulating about a potential Apple iWatch. Very few executives we have surveyed about wearables have a strategy or are planning a strategy for their content and services for wearable devices. I am in love with my Pebble, but anxious for something more stylish that looks and feels more like my FuelBand, but […]
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