Julie Ask

Vice President, Principal Analyst

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E*TRADE Releases iPhone Application Today

Julie Ask May 4, 2009
If you're looking for a best practice on developing mobile strategies, take a look at what E*TRADE is doing. They had a successful launch of an application for Blackberry devices last summer. They are following that today with the release of an application for the iPhone and iPod Touch. See their press release. They have […]
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Why SMS is Perfect Choice for Teen Sex Questions

Julie Ask May 2, 2009
I saw this article in the New York Times this morning about a program being run by Adolescent Pregnancy Prevention Campaign of North Carolina and based in Durham. A similar program exists in California. Great strategy for communicating with teenagers.  Here's why: – Cell phones are personal devices, and the majority of teens have them. […]
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One Billion Application Downloads

Julie Ask April 28, 2009
Last week, the number of downloads to Apple's iPhones and iPod Touches finally topped one billion. That is an impressive number coming from approximately 30 million devices in the market.  The word "iPhone" in the title of any newspaper article or otherwise turns heads and sells. I would offer, however, that the impact of the […]
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Making Money on iPhone Applications (Stanza)

Julie Ask April 28, 2009
Ok, I admit that I used the word "iPhone" in the title to seek attention, but it is true. My first experiences with Stanza were on my iPhone. A friend suggested that I download the application. Free download. I often asked, "what is the business model?" Selling the technology is one possibility. The creators of […]
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Mobile is Changing the Lives of Your Customers

Julie Ask April 25, 2009
Think back to mid-nineties. How many of you had cell phones? They were more of a luxury item for most of us. Towards the end of the nineties they became a nice-to-have. Now, if you walk out the door and you don't have your phone, you go back inside and get it. In the mean […]
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Ask, Julie About Wireless

Julie Ask January 4, 2005
One of my few New Years' Resolutions: Blog on the wireless industry. My mentor here gave me the advice to blog early and blog often. I'll start with a short one announcing my areas of interest: – Wireless: the technology, content, business models, consumer adoption … – Wireless access technologies: cellular, Wi-Fi, etc. … – […]
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