Julie Ogilvie

VP, Principal Analyst

Author Insights

Blog

Ogilvie on Ogilvy on Advertising (Native and Otherwise)

Julie Ogilvie October 12, 2015
  • David Ogilvie thought the more an ad looked like editorial content, the more likely that consumers would read and believe it
  • Fast-forward to 2015, and David Ogilvy could be keynoting a conference on content marketing
  • Long-form writing is back in vogue, and our biggest problem as content marketers is finding competent writers to produce it
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Blog

Six Reasons Why Content and Influencer Marketing Were Meant for Each Other

Julie Ogilvie September 8, 2015
  • Mid-sized.companies are spending more than $10 million annually on a.combination of external providers and internal resources
  • Unfortunately, a lot of this content simply isn’t going anywhere
  • Here are six ways content marketing and influencer marketing can get together
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Blog

The Branded House, The House of Brands and The House Divided

Julie Ogilvie July 15, 2015
  • Many SiriusDecisions clients question whether it’s better to have a strong master brand or a house of brands
  • For B2B companies, the master brand strategy is more prevalent and can help unify an organization internally
  • When there are multiple competing visions within brand strategy, sometimes this becomes a leadership issue
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Blog

When Internally Facing Marketing Is a GOOD Thing

Julie Ogilvie June 8, 2015
  • At SiriusDecisions 2015 Summit, we discussed employee lifecycle marketing – a new approach to marketing to and through employees
  • Invest in growing employee engagement, because engaged employees are far more likely to amplify your messages in social media
  • Employee lifecycle marketing helps organizations unlock their employees’ ideas to inject energy into the innovation pipeline
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Blog

Does Your Company Invest Enough in Internal Communications?

Julie Ogilvie March 2, 2015
  • Internal communications is often given short shrift when it comes to budget allocation
  • Executives are realizing that an engaged workforce is key to delivering a more positive customer experience
  • Investment in employee marketing programs and technology is increasing, especially in high-tech
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Blog

Five Actions That Will Turbocharge Your Employee Marketing Efforts

Julie Ogilvie November 11, 2014

Companies that cannot attract skilled employees, are finding their plans for growth thwarted. Find out how to improve your marketing efforts and increase your chance of hiring skilled employees.

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Blog

Summit 2014 Influencer Program of the Year Spotlight Lattice

Julie Ogilvie September 3, 2014
At the SiriusDecisions Summit 2014, we recognized four of our clients – Lattice, LinkedIn, Polycom and SAP – for the outstanding work they’ve done in the area of influencer programs. Each of these organizations has a principal strategy for leveraging influencers to drive marketing and sales results. This is the fourth in a series of […]
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Blog

Summit 2014 Influencer Program of the Year Spotlight: LinkedIn

Julie Ogilvie August 26, 2014
At the SiriusDecisions Summit 2014, we recognized four of our clients – Lattice, LinkedIn, Polycom and SAP – for the outstanding work they’ve done in the area of influencer programs. Each of these organizations has a principal strategy for leveraging influencers to drive marketing and sales results. This is the fourth in a series of blog […]
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Blog

Summit 2014 Influencer Program of the Year Spotlight: Polycom

Julie Ogilvie August 19, 2014
At the SiriusDecisions Summit 2014 in Orlando, we recognized four of our clients – Lattice Engines, LinkedIn, Polycom and SAP – for the outstanding work they’ve done in the area of influencer programs. Each of these organizations has a principal strategy for leveraging influencers to drive marketing and sales results. This is the second in a […]
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Blog

Summit 2014 Influencer Program of the Year Spotlight: SAP

Julie Ogilvie August 14, 2014
At the SiriusDecisions Summit 2014 in Orlando, we recognized four of our clients –Lattice, LinkedIn, Polycom and SAP – for the outstanding work they’ve done in the area of influencer programs. Each of these organizations has a principal strategy for leveraging influencers to drive marketing and sales results. This is the first in a series […]
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Blog

The Acquisition You Don’t See Coming

Julie Ogilvie July 21, 2014
Henry David Thoreau once said, “New ideas come into this world somewhat like falling meteors, with a flash and an explosion, and perhaps somebody’s castle-roof perforated.” Acquisitions can feel like this as well. They often happen with little warning and produce a mixture of excitement and terror for those involved. The balance of positive and […]
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Blog

Border Skirmishes in the World of Content Marketing

Julie Ogilvie April 21, 2014

Learn about the common trouble areas in content marketing and how organizations can enable cross-functional cooperation to create effective audience-centric marketing.

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Blog

Catching Up With Runaway Social Media Accounts

Julie Ogilvie January 13, 2014

Social account proliferation is becoming a big issue (especially on Twitter), so it’s important for the social operations team to have clear guidelines about the process for setting up new accounts. We’ve heard from clients that the risks of out-of-control account proliferation are starting to rise to the level of a corporate governance issue.

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Blog

Social Media: Creating an Early Warning System

Julie Ogilvie December 2, 2013
Social media can work like an early warning system to alert an organization to an emerging problem; it can also recycle old news and spread misinformation and rumors. In either case, it is important to be prepared with a plan to address negative themes that are being amplified in social media, which can attract broader […]
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Blog

Four Reasons for Slow Social Media Adoption

Julie Ogilvie October 23, 2013

The causes of slow social media adoption often lie outside the control of the marketing team. The definition of a normal level of social participation is relative, depending on the type of company or industry, so calibrate your expectations accordingly.

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Blog

Breaking Down Marketing Silos

Julie Ogilvie September 25, 2013

Having trouble managing your content development process? The SiriusDecisions Content Model provides an overview of how audience-centric content can be produced, and helps marketers navigate the sometimes rocky areas of shared responsibility that occur throughout the content creation process.

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