Lori Wizdo

VP, Principal Analyst

Forrester Bio

Author Insights


Proving Theodore Levitt Wrong About Sales

Lori Wizdo March 19, 2012
I (Lori Wizdo) am on a plane, flying to San Francisco, to participate in Forrester’s Technology Sales Enablement Forum. As I was prepping for my (limited) role in the event, I had a flashback to one of the most famous disses of the sales profession ever written.  It’s contained in the 1960’s article "Marketing Myopia”, written […]
Read More