Malachi Threadgill

Principal Analyst

Forrester Bio

Author Insights


On The Seventh Day Of Christmas … We Share The Seven Must-Dos For Buying Groups

Malachi Threadgill December 16, 2020
It’s time for a holiday miracle! In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups.

Lead-Based Measurement Is Older Than The Smartphone: It’s Time To Update How We Measure Marketing Impact

Malachi Threadgill September 23, 2020
Setting up buying groups to operationalize the Demand Unit Waterfall™ is easier than you think, and you probably already have the systems you need.