Marc Jacobson

Principal, Data Insights

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Data Digest: Internet of Things Success Requires a Close Partnership Between IT and Business

Marc Jacobson July 20, 2015
Survey data from Forrester Research indicates that Internet of Things (IoT) solutions may finally be ready for ‘prime time.’ Business Decision Makers (BDMs) report that IoT has become a top business priority and they are assessing solution feasibility and, in some cases, already investing. IoT will be driven by the business side of the house, […]
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The Data Digest: Align Technology Investments To Thrive In The Age Of The Customer

Marc Jacobson October 10, 2014
Forrester is helping its clients better understand the Age of the Customer, a tectonic business shift characterized by technology innovations that have empowered customers in new and disruptive ways. With computing power we could only have dreamed of just a generation ago now in the hands of well over a billion individuals, businesses are scrambling […]
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