Mark Brandau

Principal Analyst

Forrester Bio

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Three Technologies Will Redefine “Core HR” To Power The Future Of Work

Mark Brandau 5 hours ago
During the past several months I’ve attended global industry events, analyst days, and vendor customer events from: ADP, Workday, The HR Technology Conference & Expo, SAP SuccessFactors, and Unleash World. At the Unleash World event in Paris, and in addition to moderating their Talent Management track, I was also a featured speaker, and unveiled new […]
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Focus HCM Investments On Two Key Overlooked Areas For Higher Business Value

Mark Brandau November 6, 2019
As Warren Buffett said, “Only when the tide goes out do you discover who’s been swimming naked.” Or, put another (potentially less embarrassing) way, you really don’t know the risks you’re taking until you’re tested by changing conditions. There’s a lot of hype in the human capital management (HCM) software market today, not to mention […]
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The $5 Billion Funding Frenzy: There’s Never Been A Better Time To Rethink Your HCM Investments

Mark Brandau September 9, 2019
Estimates of venture capital funding for HR technology point to record levels of more than $5 billion in 2019. Some of the recent activity in talent acquisition includes: Entelo acquired ConveyIQ along with new funding and management changes; HireVue received another round of funding via new majority investor The Carlyle Group; Jobvite received a $200M […]
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Sixty Days & Over 100 Inquiries And Briefings — Four Things You Should Know

Mark Brandau July 30, 2019
If you missed my intro blog, A New Rhythm in HCM, here’s the summary: I’m new to Forrester after more than 25 years working for software vendors including, most recently, SAP, where I was a part of the SAP SuccessFactors product leadership team. I’m very excited to be leading the reignition of Forrester’s human capital […]
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Recruiting Market Update: Top Three Things To Know About iCIMS Acquisition Of Jibe

Mark Brandau June 27, 2019
In case you’ve been keeping score, you know the recruiting market has been evolving rapidly. A slew of new marketing-oriented, AI-fueled innovations has blossomed, helping businesses to improve candidate experiences, boost the quality of talent acquired, and reduce overall recruiting costs. And while this has been happening, the overall human capital management (HCM) market, including […]
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A New Rhythm In HCM

Mark Brandau June 13, 2019
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.” Either way, I’m curious about a lot of things, question everything, […]
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