Mark Brandau

Principal Analyst

Forrester Bio

Author Insights

Blog

Introducing The Forrester Wave™: Cloud Human Capital Management Suites, Q2 2020

Mark Brandau May 19, 2020
Prior to the pandemic, the majority of global software decision makers were dissatisfied with their existing human capital management (HCM) products and were evaluating other products. With COVID-19, this dissatisfaction is now acute, and digital workforce transformation has accelerated. The right HCM technology to transform your organization’s people and workforce strategies is no longer nice […]
Read More
Blog

Reignite Your Workforce Strategy With Adaptive Talent Management

Mark Brandau April 16, 2020
Confronted with the need to realign, reskill, or retain talent, the COVID-19 pandemic has confirmed what many organizations feared (and knew): Yesterday’s approaches to talent management do not support today’s future-of-work strategies. A new approach that focuses on talent adaptivity is required. I’m pleased to introduce some new research that explores how to “Future-Proof Your […]
Read More
Blog

The Rise Of The New Talent Networks

Mark Brandau April 7, 2020
We’ve learned a lot in the past 60 days and will continue to learn more as COVID-19’s impact on organizations and their workforces unfolds over the coming weeks and months. One of the things we do know is that organizations are rethinking short- and-long term workforce strategies. Depending on the industry you’re in, a weighted […]
Read More
Blog

Key Considerations On The “New” Cornerstone OnDemand

Mark Brandau February 26, 2020
Read key takeaways from Mark Brandau’s conversation with Cornerstone CEO Adam Miller and CMO Heidi Spirgi about what recent acquisitions will mean for users.
Read More
Blog

Top Three Takeaways From The Kronos-Ultimate Merger Announcement

Mark Brandau February 21, 2020
The human capital management (HCM) technology market is a hotbed of M&A activity, so to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Hellman & Friedman acquired Ultimate Software around this time last year, the writing was on the wall. Kronos had already been taken private […]
Read More
Blog

Three Technologies Will Redefine “Core HR” To Power The Future Of Work

Mark Brandau November 14, 2019
During the past several months, I’ve attended global industry events, analyst days, and vendor customer events from ADP, Workday, the HR Technology Conference & Expo, SAP SuccessFactors, and Unleash World. At the Unleash World event in Paris, and in addition to moderating the talent management track there, I was also a featured speaker and unveiled […]
Read More
Blog

Focus HCM Investments On Two Key Overlooked Areas For Higher Business Value

Mark Brandau November 6, 2019
As Warren Buffett said, “Only when the tide goes out do you discover who’s been swimming naked.” Or, put another (potentially less embarrassing) way, you really don’t know the risks you’re taking until you’re tested by changing conditions. There’s a lot of hype in the human capital management (HCM) software market today, not to mention […]
Read More
Blog

The $5 Billion Funding Frenzy: There’s Never Been A Better Time To Rethink Your HCM Investments

Mark Brandau September 9, 2019
Estimates of venture capital funding for HR technology point to record levels of more than $5 billion in 2019. Some of the recent activity in talent acquisition includes: Entelo acquired ConveyIQ along with new funding and management changes; HireVue received another round of funding via new majority investor The Carlyle Group; Jobvite received a $200M […]
Read More
Blog

Sixty Days & Over 100 Inquiries And Briefings — Four Things You Should Know

Mark Brandau July 30, 2019
If you missed my intro blog, A New Rhythm in HCM, here’s the summary: I’m new to Forrester after more than 25 years working for software vendors including, most recently, SAP, where I was a part of the SAP SuccessFactors product leadership team. I’m very excited to be leading the reignition of Forrester’s human capital […]
Read More
Blog

Recruiting Market Update: Top Three Things To Know About iCIMS Acquisition Of Jibe

Mark Brandau June 27, 2019
In case you’ve been keeping score, you know the recruiting market has been evolving rapidly. A slew of new marketing-oriented, AI-fueled innovations has blossomed, helping businesses to improve candidate experiences, boost the quality of talent acquired, and reduce overall recruiting costs. And while this has been happening, the overall human capital management (HCM) market, including […]
Read More
Blog

A New Rhythm In HCM

Mark Brandau June 13, 2019
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.” Either way, I’m curious about a lot of things, question everything, […]
Read More