Drive revenue with CX
Make The Case That CX Transformation Is Both Important And Urgent
Customer experience (CX) is finally gaining the attention it deserves, with 84% of companies seeing CX as a higher priority than they did two years…
Latest Posts By Maxie
Drive revenue with CX
It’s time to rethink customer effort
CX as a profession is putting a lot of effort into reducing effort (pun intended). With good reason: too many companies make it so hard…
June 27, 2017
Drive revenue with CX
*New* Forrester Wave: Customer Feedback Management (CFM) Platforms Q2, 2017
The new Forrester WaveTM: Customer Feedback Management Platforms, Q2, 2017 (paywall) is live! CFM platforms are part of a larger VoC vendor landscape and…
April 10, 2017
Drive revenue with CX
Drive revenue with great customer experience – Our 2017 analysis will help you make the case for CX investments
If you are like other CX pros, at some point in your CX career you’ll encounter the “money question.” Your CEO will ask you: “What’s…
January 18, 2017
Drive revenue with CX
New Benchmarking Data: State Of VoC Programs, CX Research And Journey Mapping…
… in the making. Do you want to know… How future-proof is our VoC program? Are we doing enough to gain deep customer understanding? Are…
November 9, 2016
Drive revenue with CX
Why CX? Why Now? Happy CX Day, 2016!
Happy CX Day! As part of our CX Day celebrations, which include a very special episode of CX Cast, and a comprehensive…
October 5, 2016
Drive revenue with CX
Forrester Wave™ evaluation of the Customer Feedback Management market
I am pleased to announce that Forrester Research is commencing a Forrester Wave™ evaluation of the Customer Feedback Management market and collecting data for a…
August 3, 2016
Drive revenue with CX
Build an insights-driven org
Measure Emotions In Customer Experiences To Improve Loyalty
Do you know how your customers feel about their experiences with your firm? Customers’ emotions can damage — or improve — customers’ perception of the…
March 9, 2016
Drive revenue with CX
How To Win Funding For CX In B2B – 4 Steps To Building A Burning Platform To Spark Action
Are you working as a CX pro in a B2B company? And do you find it challenging to make the case for your CX program?…