Melissa Coleman

Consultant

Forrester Bio

Author Insights

Blog

Announcing The Forrester Wave™: Application Modernization And Migration Services, Q3 2021

Bill Martorelli 13 hours ago
Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q3 2021. We looked at the 14 most significant vendors — Accenture, Atos, Capgemini, Cognizant, Deloitte, EPAM, EY, HCL Technologies, IBM, Infosys, Larsen & Toubro Infotech (LTI), NTT DATA, Tata Consultancy Services (TCS), and Wipro — in the market and evaluated them across 26 […]
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Blog

The Forrester Wave™: Continuous Automation And Testing Services, Q3 2021 — A Comparison Of 15 Global Players

Diego Lo Giudice 17 hours ago
Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time, testing tools, testing practices, and testing software IP developed by vendors have all increased the infusion of AI. The consequence is that ruthless or […]
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Blog

Is Your Sales Methodology An Innie Or An Outie?

Eric Zines 1 day ago
Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions.
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Blog

XDR FAQ — Frequently Asked Questions On Extended Detection And Response

Allie Mellen 1 day ago
Learn about the origin, architecture, and applications of extended detection and response (XDR) from analyst Allie Mellen.
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Blog

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Alisa Groocock 2 days ago
No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help you target the most promising opportunities.
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Blog

The Glengarry Glen Ross Effect: Why Sales Isn’t Attractive To Recent College Grads

Phil Harrell 2 days ago
The sales profession has changed — but old stereotypes remain. Sales leaders need to help counter the misperceptions to bring in talent.
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Blog

Buy An Integrated DXP Platform, Not Just A Box Of Rocks

Joe Cicman 2 days ago
Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they were actually baking something homemade, instead of just rehydrating Space Lunch. It feels like this kind of “homemade” thinking gets […]
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Blog

ACI ASQ Surveys + FeedbackNow = A Quest To Improve Real-Time Customer Experience

Steven Peltzman 3 days ago
Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI and FeedbackNow are committed to enabling this so CX leaders can improve the passenger experience.
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Blog

The Countdown To B2B Summit APAC 2021: Track Presentations

Meta Karagianni 3 days ago
If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […]
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Blog

The Countdown To B2B Summit APAC 2021: Keynote Presentations

Meta Karagianni 3 days ago
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.
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Blog

Consider Content Engagement Solutions To Enhance Digital Buyer Interactions

Laura Ramos 3 days ago
Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Static, one-to-many communications don’t cut it anymore — to win buyers’ increasingly divided attention, content must become more relevant, valuable, and interactive.  Content engagement solutions are an emerging market category that helps B2B […]
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Blog

Zoom Zooms In On Contact Center, Acquires Five9 To Capitalize On Its Momentum In The Enterprise

Art Schoeller 3 days ago
Zoom went big and didn’t go home. In the largest acquisition deal in the contact center industry, Zoom announced its intent to acquire Five9 (a cloud contact center provider) for $14.7 billion — a solid move by the most recent tech vendor to have become a verb in our vernacular (Google, Uber, Venmo, etc., being […]
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Blog

It’s Christmas In July For Three Threat Intelligence Startups

Brian Kime 4 days ago
Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap is north of $2 trillion), Microsoft acquired threat intelligence and attack surface management vendor RiskIQ. In Europe, Swedish vulnerability risk management firm […]
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Blog

Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Andrew Bartels July 16, 2021
All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.
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Blog

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Anjali Lai July 15, 2021
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
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Blog

June 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson July 14, 2021
Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […]
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Blog

You Need A Martech Reference Model — Here’s Why

Rusty Warner July 14, 2021
Learn about Forrester's martech reference model to help marketers and their technology cohorts define their unique martech reference architecture.
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Blog

Using Our Tools Against Us: Adversaries Continue To Abuse Trust In The Supply Chain

Steve Turner July 13, 2021
Attackers continue to abuse trust in unique and creative ways. Have you talked with your partners about security yet? Get three tips on how to do that effectively.
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Video

Decoding China’s Central Bank Digital Currency

Meng Liu July 13, 2021

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Blog

Where Do Hong Kong Consumers Stand On The Financial Well-Being Spectrum?

Aurelie L'Hostis July 13, 2021
Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […]
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