Melissa Parrish

VP, Group Director

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Should Marketers Check In?

Melissa Parrish July 26, 2010
Should Marketers Check In To Location-Based Social Networks? Location-based social networks (LBSNs) have been all over the media lately. Foursquare hit 2 million users. Twitter launched, revamped, and re-launched Places. CNNMoney partnered with Gowalla around its popular annual “100 Best Places to Live” list.  There’s even a social experiment — PleaseRobMe — that was started in response to […]
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A Guide To Community Management

Melissa Parrish June 30, 2010
Just a few short months ago, I was an implementer of community and social media products and programs.  The success I had in those roles, and the knowledge I carry with me now, is thanks in part to the Forrester research reports that helped guide me along the way — so I’m especially excited to […]
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Crowd Factory Launches New Social Campaign Product

Melissa Parrish June 8, 2010
Crowd Factory announced today a new product for marketers: CrowdWorks Social Campaign — which it describes as a way for marketers “to acquire new customers through simple social sharing and custom social marketing campaigns while easily tracking ROI.” The key word there is simple.  What Social Campaign offers marketers is not complex end-to-end community/social/conversational/engagement marketing functionality and […]
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Nice To Meet You!

Melissa Parrish June 2, 2010
As you might have read, the Interactive Marketing analyst team has been growing. What you might not know yet is that I’m one of the new recruits. I’m one of those practitioners who’s been working with social media since before we called it that — early on at Bolt.com and most recently at Time Inc. […]
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