Michelle Beeson

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European Online Retail Sales Continue Double-Digit Growth, Spurred By Mobile

Michelle Beeson June 2, 2014

This morning when I woke up, one of the first things I did was pick up my iPhone. It’s increasingly part of my morning ritual – whether its checking the weather app for the day’s forecast or using the Starbucks app to pay for my morning coffee on the way to work. And I am […]

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How do you quantify the influence of digital on physical store sales?

Michelle Beeson April 29, 2014

Europeans spend €5 in-store for every €1 spent online after researching products via digital touchpoints. Digital activities influence a significant proportion of physical store sales. Yet, many eBusiness professionals tend to evaluate their digital efforts in terms of online sales generated and struggle to measure the value of a website and digital activities in terms […]

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European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

Michelle Beeson April 9, 2014

Consumers are embracing an increasing number of devices and touchpoints to shop – this we know and at Forrester we call this the mobile mind shift. But eBusiness professionals still need to figure out the relative influence each touchpoint has on their customers’ shopping behavior in order to determine where to focus their efforts. Should […]

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Will London Underground Stations Become A New Delivery Option?

Michelle Beeson February 13, 2014

The prospect of remote collection lockers and click & collect points replacing London Underground ticket offices sparked a round of strikes last week, creating havoc for commuters. The second round of planned strikes was only narrowly averted this week. Transport for London’s (TFL) proposal to close 240 underground ticket offices and replace them with automatic […]

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A New eBusiness Analyst Joins The Ranks In Europe

Michelle Beeson February 13, 2014

Hello from my first blog as a Forrester Analyst. I have recently joined the eBusiness & Channel Strategy group as an Analyst, from a role as Senior Consultant within Forrester. I have spent the past few years working with Analysts, across the eBusiness & Channel Strategy and Marketing Leadership role teams in Europe, on custom […]

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