Michelle Beeson

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European Cross-Channel Retail Sales Forecast, 2015 To 2020: Measuring The Influence Of Your Digital Assets Offline

Michelle Beeson July 28, 2015
Europe's eBusiness professionals are increasingly focused on their digital presence, and with good reason. Digital touchpoints are feeding into almost every stage of the customer life-cycle. For many retailers over half of all online traffic comes from mobile devices, like smartphones – yet, smartphone conversion rates are considerably lower. Initially this may appear as a […]
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Online Retailers Go In Pursuit Of Europe’s Valuable Cross-Border Consumers Worth €40 Billion By 2018

Michelle Beeson June 22, 2015
A few weeks ago I was in Barcelona for the Global eCommerce Summit (GeS). One of the hot topics on the agenda, and during the coffee breaks, was internationalization. How best to evaluate and prioritize new market entry? How far do you need to go with localizing your website and the customer experience? How do you manage […]
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The Devil is in the Detail for Online Apparel Retailers

Michelle Beeson February 17, 2015
Reviewing online functionality for a selection of key European online only retailers, I am struck by a shift. With the basics of purchasing and navigation nailed down, the devil is now in the detail of implementing online functionality for apparel retailers – particularly those that are online only. Now we are seeing both subtle and overt […]
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Black Friday Plagues the 2014 UK Holiday Sales Season

Michelle Beeson February 9, 2015
Black Friday has been a constant feature in the postmortem of the 2014 UK holiday sales season. It has gradually extended its influence across the Atlantic over the years; despite having no cultural significance outside of the US (Black Friday is a sales day that traditionally follows the US Thanksgiving holiday). Retailers in France, Germany […]
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European Retailers Will Embrace Experimentation In 2015

Michelle Beeson November 5, 2014
In the Age of the Customer, consumers are increasingly empowered. They decide where, when, and how they engage with organizations as they shop. European consumers are using multiple devices along their path to purchase and almost a quarter are buying online from outside their home market. This is a growth opportunity for retailers in larger […]
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European eCommerce Pure Player Award Winner 2014 Announced!

Michelle Beeson June 19, 2014
For the past few days, I have been soaking up the sun in Barcelona at the Global eCommerce Summit 2014.  In amongst attending some great presentations from the likes of Alibaba Group, Tesco,Adolfo Dominguez and Philips, I was also part of the jury to select the Pure Player Award winner for 2014. A long list of European pure player retailers were […]
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European Online Retail Sales Continue Double-Digit Growth, Spurred By Mobile

Michelle Beeson June 2, 2014
This morning when I woke up, one of the first things I did was pick up my iPhone. It’s increasingly part of my morning ritual – whether its checking the weather app for the day’s forecast or using the Starbucks app to pay for my morning coffee on the way to work. And I am […]
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How do you quantify the influence of digital on physical store sales?

Michelle Beeson April 29, 2014
Europeans spend €5 in-store for every €1 spent online after researching products via digital touchpoints. Digital activities influence a significant proportion of physical store sales. Yet, many eBusiness professionals tend to evaluate their digital efforts in terms of online sales generated and struggle to measure the value of a website and digital activities in terms […]
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European Retail Segmentation: Emerging Patterns Of Multitouchpoint Shopping

Michelle Beeson April 9, 2014
Consumers are embracing an increasing number of devices and touchpoints to shop – this we know and at Forrester we call this the mobile mind shift. But eBusiness professionals still need to figure out the relative influence each touchpoint has on their customers’ shopping behavior in order to determine where to focus their efforts. Should […]
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Will London Underground Stations Become A New Delivery Option?

Michelle Beeson February 13, 2014
The prospect of remote collection lockers and click & collect points replacing London Underground ticket offices sparked a round of strikes last week, creating havoc for commuters. The second round of planned strikes was only narrowly averted this week. Transport for London’s (TFL) proposal to close 240 underground ticket offices and replace them with automatic […]
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A New eBusiness Analyst Joins The Ranks In Europe

Michelle Beeson February 13, 2014
Hello from my first blog as a Forrester Analyst. I have recently joined the eBusiness & Channel Strategy group as an Analyst, from a role as Senior Consultant within Forrester. I have spent the past few years working with Analysts, across the eBusiness & Channel Strategy and Marketing Leadership role teams in Europe, on custom […]
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