Nick Hayes

Senior Analyst

Forrester Bio

Author Insights

BLOG

Examine The Cybersecurity Risk Ratings Market With The Forrester New Wave™ Evaluation

Nick Hayes 6 days ago

The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018 Earlier today, we published “The Forrester New Wave™: Cybersecurity Risk Ratings, Q4 2018” evaluation. We take a close look at the nine most important vendors in this rising market, reviewing their current capabilities, customer references, and strategic road maps. This includes vendor profiles, with our analysis and buyer […]

Read More
BLOG

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave

Nick Hayes July 17, 2018

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market. You will find detailed vendor profiles and analysis evaluating how well they monitor and mitigate organizations’ external, […]

Read More
BLOG

Your 2018 Guide To Cyberinsurance Is Here!

Nick Hayes June 26, 2018

Forrester’s 2018 Guide To Cyberinsurance Today, no one is 100% secure — believing otherwise is hubris of Icarian proportions. This reality is a core reason why more organizations are turning to cyberinsurance. Because without it in some form (whether it’s a purchased policy or their own allocated cash reserves), they have no safety net to stymie […]

Read More
BLOG

Risk Tech, Reg Tech — All The 2018 Tech

Nick Hayes June 4, 2018

The Forrester Tech Tide™: Risk And Compliance Management, Q2 2018 We recently published our Tech Tide™ report outlining 14 key risk and compliance technologies to track in 2018. One of the challenging parts of this research is setting the right scope. We found risk and compliance technology everywhere, covering every industry, region, and niche use case. […]

Read More
BLOG

Build Social Compliance Bridges, Not Blockades — For Your Own Sake

Nick Hayes June 28, 2017

Compliance pros, try to recall your last interaction with your marketing peers about social media: How did it go? Was it productive? Who initiated the conversation? If you’re like many organizations today, your answers went something like this: “Not well,” “no,” and “not me.” Do you see a pattern? Now to be fair, marketers’ responses […]

Read More
BLOG

Introducing The Forrester Wave™: Digital Risk Monitoring, Q3 2016

Nick Hayes October 12, 2016

We recently published our Forrester Wave™: Digital Risk Monitoring, Q3 2016 report. We evaluate nine of the top vendors in this emerging market that offer solutions to continuously monitor “digital” — i.e., social, mobile, web, and dark web — channels to detect, prevent, and mitigate any type of risk event posing a threat to organizations […]

Read More
BLOG

Facebook, LinkedIn, Twitter: The New Cyberweapons Of Choice

Nick Hayes May 18, 2016

New social media scams and marketing #fails are common fodder for water cooler banter today – even a recent episode of HBO’s Veep ran a joke where the President blames a Chinese cyberattack for sending an ill-advised tweet. But social media cybersecurity issues are far from a laughing matter, and it’s time we all take notice. […]

Read More
BLOG

Brand Resilience: Risk Pros' Key Role In Protecting Company Reputation

Nick Hayes April 7, 2015

Risk professionals aren’t prepared for the age of the customer. Empowered consumers and changing market dynamics are upending longstanding business models and lines of operation, but risk professionals largely stand pat, and continue to neglect risks related to their organizations’ most critical asset – company reputation. Yesterday we published a report on "Brand Resilience" that will […]

Read More
BLOG

The Global Risk Environment Looks A Lot Different In The Age Of The Customer

Nick Hayes December 5, 2014

Earlier today, we published a report that dissects global risk perceptions of business and technology management leaders. One of the most eye-popping observations from our analysis is how customer obsession dramatically alters the risk mindset of business decision-makers. Out of seven strategic initiatives — including “grow revenues,” “reduce costs,” and “better comply with regulations,” — “improve […]

Read More
BLOG

Proofpoint Acquires Nexgate: SRC Market Matures, But Still Lots Of “Points To Prove”

Nick Hayes October 24, 2014

Yesterday, Proofpoint announced it will acquire social risk and compliance (SRC) vendor Nexgate for approximately $35 million. The Acquisition Signals The SRC Market Is Maturing This acquisition points to a budding and rapidly evolving SRC market. With the proliferation of social media, organizations face a slew of emerging regulatory challenges, brand threats, and security vulnerabilities […]

Read More
BLOG

Salesforce.com And Risk Analytics – They May Soon Be A Vendor To Watch?

Nick Hayes October 24, 2014

Last week Salesforce.com (SFDC) hosted its annual Dreamforce Conference in San Francisco, and for the first time, the cloud giant’s products could soon have some major implications in the governance, risk, and compliance (GRC) market. Amidst the chaos of keynotes, partner sessions, guest speakers like Hilary Clinton, wil.i.am, Al Gore, and our very own George […]

Read More
BLOG

Protect Your Brand Today Through Comprehensive Risk Intelligence

Nick Hayes July 21, 2014

We all know that securing your perimeter and your internal assets only gets you so far today. The crux of the issue is that your brand, and potential threats to it, are now often external and out of your direct area of control. The number of places and channels online where your brand appears and […]

Read More
BLOG

Announcing The Social Risk & Compliance (SRC) Solutions Wave

Nick Hayes May 7, 2014

Today we published a new Forrester Wave: Social Risk & Compliance (SRC) Solutions, Q2 2014. This report evaluates 10 vendors emerging to help organizations enable companywide use of social media while providing the necessary controls and oversight to mitigate associated risks and enforce compliance.   Why now Use of social media today is rampant. It’s […]

Read More
BLOG

Key Lesson From The US Airways #Fail: Marketers Need Help Managing Risk

Nick Hayes April 15, 2014

Everyone makes mistakes, but for social media teams, one wrong click can mean catastrophe. @USAirways experienced this yesterday when it responded to a customer complaint on Twitter with a pornographic image, quickly escalating into every social media manager’s worst nightmare. Not only is this one of the most obscene social media #fails to date, but […]

Read More
BLOG

Five Common Legal & Regulatory Challenges With Social Media

Nick Hayes July 31, 2013

It should come as no surprise that regulators and organizations alike struggle to set and enforce guidelines for social media activity. It’s not just that the rise of social media is rapidly transforming the way we interact with people, customers, and brands; but also how many ways this transformation is happening. The core issue is […]

Read More
BLOG

AP’s Twitter Hack: This Isn’t About Twitter’s Security Protocols, It’s About Yours

Nick Hayes April 25, 2013

Let’s put it this way: social media and security don’t work together very well today. Marketing professionals who see social media as a vital communication channel view security as a nuisance, whereas Security pros view services like Facebook and Twitter as trivial pastimes that expose the business to enormous risk. The problem is, when it […]

Read More
BLOG

Achieving Resilience Means Mastering The Response

Nick Hayes April 4, 2013

Stephanie Balaouras and I published a report last week on the current state of crisis communications, and one thing is clear: most companies are not ready to invoke their crisis communications plan. We analyzed data from our recent 2012 Forrester/Disaster Recovery Journal (DRJ) joint online study, which surveyed 115 business continuity decision-makers about their organizations’ crisis […]

Read More
BLOG

Avoid The Social Media Binary

Nick Hayes March 28, 2013

Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks, and potentially expose the company to myriad security, regulatory, reputational, and other risks, or 2) set and enforce policy that completely forbids the use […]

Read More
BLOG

Facebook's Security Breach: Reputation On The Line Now More Than Ever

Nick Hayes February 19, 2013

Facebook made headlines last Friday with its announcement that it had been the victim of a sophisticated security attack. All major news publications picked up the story, citing widespread concern about the implications of the breach. The breach itself, however, was largely a nonevent from a security standpoint. Facebook identified the security breach before it […]

Read More
BLOG

Yes, Social Media Is Risky — Find A Way To Make It Work

Nick Hayes November 29, 2012

We just published a report explaining all the risks inherent in the use of social media and presenting best practice tools and techniques to manage those risks effectively. Social media is one of the top three concerns for enterprises in 2012, according to our recent Forrsights Security Survey, and it’s easy to see why: Malware, […]

Read More