Peter Sheldon

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GSI Commerce Becomes eBay Enterprise – Why This Is More Than Just A Re-Branding Exercise

Peter Sheldon June 21, 2013
It’s been more than two years since eBay’s $2.4B acquisition of GSI Commerce and behind the scenes a lot has been happening. Gone is GSI’s entrepreneurial founder Michael Rubin and in his place sits a new executive team that is now strategically aligned with eBay’s senior management and corporate strategy group. Historically, eBay has been a […]
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Selecting A Vendor For Your Translation And Localization Needs

Peter Sheldon June 20, 2013
This is a guest post from Lily Varon, a researcher serving eBusiness & Channel Strategy professionals Today, eBusiness professionals are struggling with how to engage their clients around the globe via a website that meets varying language and cultural needs. Additionally, they’re faced with deciding between the different technical implementation methods with language service providers. […]
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SAP To Acquire Hybris — What Does It Mean?

Peter Sheldon June 5, 2013
After repeated false starts of trying to build its way into the enterprise eCommerce space, SAP has finally decided to do a U-turn on its strategy and buy its way in. For years there has been intense speculation that SAP might acquire hybris, and behind the scenes there has certainly been much umming and ahing […]
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Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

Peter Sheldon May 6, 2013
After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with him over 15 years of experience in marketing and eCommerce leadership having most recently been in the role of VP & […]
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The State Of Canadian Online Retail 2013

Peter Sheldon April 29, 2013
Last week Forrester published a report on the state of online retail in Canada. We surveyed 1,103 adult online shoppers in Canada to understand what challenges the Canadian public face when shopping online. We found that Canadian online shoppers have many complaints; among them high shipping costs and lackluster product assortments. Furthermore, Canadian online shoppers […]
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SunTrust Reboots Its Digital Platform With Responsive Design

Peter Sheldon April 11, 2013
With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near halt in the process. But how? In previous research, we’ve highlighted the advantages of responsive web design and how it can simplify the development of web experiences across […]
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Calling eBusiness Technology Decision Makers – Forrester Needs Your Help

Peter Sheldon April 11, 2013
If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy Professionals determine where priorities lie in terms of eBusiness technology investments. Additionally, it will shed light on how your firm’s tech spending compares across industry, employee […]
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Hybris Secures An Additional $30M In Funding: What It Means

Peter Sheldon March 5, 2013
Today hybris announced it has secured an additional $30M in funding from two Silicon Valley VC giants (Meritech Capital Partners and Greylock Israel). This funding comes only 18 months after hybris took a significant funding round from Huntsman Gay Global Capital to secure their acquisition of iCongo in August 2011. Despite an unprecedented period of […]
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An NRF Retrospective

Peter Sheldon January 17, 2013
As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the show, it was clear that this is no longer just a brick-and-mortar show. The retailers I met with had all sent a […]
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Commerce Server, Cactus Commerce & Ascentium – The Path Forward

Peter Sheldon November 30, 2012
In the words of the Greek philosopher Heraclitus, everything flows and nothing stands still. This is certainly true of Ascentium, the Seattle based interactive agency that last year acquired Cactus Commerce and Microsoft’s Commerce Server. This week, the company firmed up its strategy following last year’s acquisition spree. The result: the company is splitting in two, […]
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The Customer Has An SLA Too

Peter Sheldon August 28, 2012
JC Penney’s CEO Ron Johnson is hedging his bets that among other innovations, in-store iPads and iPods will help make his new concept stores a hip place for customers to hang out. Ron is not alone in his mission; Macy's, Staples, Urban Outfitters, Home Depot, Wal-Mart, Target, Nordstrom, Neiman Marcus, Sephora, Clinique (the list goes […]
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HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

Peter Sheldon August 7, 2012
  eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across smartphones and tablets has made it easy for mobile development teams to start leveraging these technologies. However, fragmented browser support for HTML5 and CSS3 features on desktop browsers has thus […]
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Is Responsive Design The Future of Cross Touchpoint Web Development?

Peter Sheldon July 13, 2012
If you’ve been chatting with your web development team recently, you might recall them talking about responsive design. But, what is responsive design and why should eBusiness professionals be taking it seriously? First, responsive design is not a technology, it’s a development philosophy – an approach to web development that forces user experience developers to […]
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Have You “Signed In” With Facebook Recently?

Peter Sheldon February 20, 2012
The online registration page has always been a necessary evil. Despite the obvious need to collect customer information online, 11% of US adults have previously abandoned an online purchase either because  they didn't want to register online or the site they were visiting was asking for too much information. Many websites make it downright difficult […]
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The Brick-And-Mortar Renaissance

Peter Sheldon February 7, 2012
Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay. Despite these changes, the fundamentals of the customer shopping experience remained unchanged: We still pick up products, ponder a decision, and either leave empty-handed or wait […]
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Navigating The Maze Of Mobile Commerce Solutions

Peter Sheldon August 4, 2011
Have you been sitting on the mobile commerce fence? Ready to make the jump? Good for you, but you may not be prepared for the maze of solutions and vendors at hand to help you implement your mCommerce strategy. The number of vendors and diversity of solutions in the market is quite staggering, and the […]
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Is Your eBusiness Prepared For The Arrival Of .Brand Domains?

Peter Sheldon June 23, 2011
A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently available domains (.com, .net, etc.) to allow trusted brands and organizations to apply to own and operate their own gTLDs (generic top-level domains). […]
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Mobile Commerce, There’s An App For That

Peter Sheldon June 17, 2011
Mobile apps are undoubtedly cool, and executives at leading online retailers have been mandating a presence of their brand in the Apple and Android app stores, but eBusiness professionals must focus on building a cohesive mobile strategy that clearly identifies the case and role for apps within their organizations. Apps are great ways to engage […]
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Unleashing The Location Potential In Your Mobile Commerce App

Peter Sheldon February 15, 2011
The consumer appetite for smartphones shows no signs of slowing in 2011 and neither does the growth of the mobile channel at leading retailers. eBusiness leaders, who have been focused on replicating the online store experience on mobile are now turning their attention to new mobile innovations that will not only drive revenue growth for […]
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Software App Stores And The Implications For eCommerce

Peter Sheldon January 28, 2011
For eBusiness leaders, software app stores represent a new and disruptive distribution channel for PC and Mac software. Three weeks ago, Apple launched its App Store for Macs, following in the footsteps of the hugely successful app store for the iPhone, iPad and iPod touch. With the new Mac app store, Apple is hoping to change […]
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