Rebecca McAdams

Senior Advisor, Employee Experience Cohort

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Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers

Rebecca McAdams September 8, 2016
*This blog post was written in collaboration with Shar VanBoskirk Over the last year, we’ve seen a number of new acquisitions in the email marketing space.  Specifically: European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGC Marlin Equity Partners acquired Teradata’s Digital […]
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It All Comes Back To The Basics

Rebecca McAdams October 28, 2015
Last week, Sailthru held it’s annual Lift 2015 conference, where it debuted new product releases and enhancements, and delved into the strategies and tactics that leading digital marketers have employed with success to increase retention, decrease churn, and create lasting profitability. One-to-one personalization was a resounding theme throughout the conference, that hit on three critical […]
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Joining The B2C Research Team Ranks

Rebecca McAdams October 27, 2015
Hey Everyone! I’ve been at Forrester over a year and a half now, originally coming from an analyst support role, to more recently, working with Shar VanBoskirk to drive our research around email marketing. I’m excited to announce that, going forward, I will be leading our coverage of the technologies, services, and analytics that support […]
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