Scott Santucci

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What Is “Sales Enablement” And How Did Forrester Go About Defining It?

Scott Santucci August 14, 2010
There are other definitions floating out there about sales enablement – some are from our competitors, there is a Wikipedia definition, and several vendors in the space are promoting the phase pretty heavily. So why did we just publish a huge research document on the topic? Let’s start with how we decided we needed to invest […]
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