Scott Santucci

Author Insights


What Is “Sales Enablement” And How Did Forrester Go About Defining It?

Scott Santucci August 14, 2010
There are other definitions floating out there about sales enablement – some are from our competitors, there is a Wikipedia definition, and several vendors in the space are promoting the phase pretty heavily. So why did we just publish a huge research document on the topic? Let’s start with how we decided we needed to invest […]
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