Sucharita Kodali

VP, Principal Analyst

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The Mobile Commerce Train: Coming But Not Here Yet

Sucharita Kodali June 17, 2011
After social commerce, mobile commerce is the most heavily debated topic-du-jour among retailers these days. One thing that both social and mobile commerce have in common is that they are both small. Teeny in fact. Forrester’s Mobile Commerce Forecast, 2011 To 2016, which launched today, shows that retailers can expect 2% of their online web sales […]
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An Open Letter To Anyone Planning To Buy Into Groupon’s IPO

Sucharita Kodali June 8, 2011
Dear Potential Investor, I have mixed feelings about the Groupon IPO. On one hand, we’ve just come out of a horrible economic period where there was a real fear of wealth destruction. But now just a few months after the near-collapse of our financial institutions, we actually have an extraordinary opportunity for wealth creation — […]
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eCommerce Acquisition Fever

Sucharita Kodali May 20, 2011
I cover the recommendation engines space for online retail and got a call recently that one of the better-known players in the space Rich Relevance acquired a smaller but specialized player in the space CNET Intelligent Cross-Sell. It’s a bold move and one that strengthens Rich Relevance in the consumer electronics vertical, and it also seems to be […]
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What The Education Industry Should Learn From Retailers

Sucharita Kodali May 18, 2011
I did two things recently:  I saw Waiting for Superman, and I looked online for educational content/tools for my daughters. In both cases, I was appalled by how difficult it was to find teaching supplements online (and in general). I’m not an expert on education, but I am a parent, and being part of an […]
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New “State Of Retailing Online” Doc Released On Shop.org

Sucharita Kodali May 6, 2011
Forrester recently published the “State Of Retailing Online 2011: Marketing, Social, and Mobile” report in conjunction with our friends at Shop.org. It is available on Shop.org (with a subscription) now. Some highlights include:  Understanding which marketing tactics are still leading to growth. Examining the investment in social and the returns retailers are seeing. Analyzing mobile […]
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Will Facebook Ever Drive Commerce?

Sucharita Kodali April 7, 2011
My bearishness on F-commerce is no secret, so I may have been a little biased when I dove into my most recent research, Will Facebook Ever Drive eCommerce? Fortunately, the findings were nuanced among different types of retailers, which gave a lot to write about. Some highlights: There are retailers (albeit small ones) seeing a […]
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Forrester’s US Online Retail Forecast Reports 12.6% Growth In 2010

Sucharita Kodali February 28, 2011
Forrester’s US Online Retail Forecast, 2010 To 2015, launches today, reporting strong growth in the last year. “The Great Recession” appears to have ended as sales charge ahead, driven by ubiquitous connectivity and an increasing familiarity with the Web. Growth was driven by a few key factors: Several million new web buyers. In 2010, 5.5 million […]
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The Eerie Similarities Between Groupon And Priceline

Sucharita Kodali February 18, 2011
At the risk of someone saying I can’t let this Groupon thing go (I can’t), I saw a fascinating graphic the other day. Groupon has, as its proponents like to tell everyone they meet, the dubious distinction of being the fastest company to get to $1B in sales. Why I say dubious (and what I found […]
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What We’ve Learned About Online Holiday Shopping So Far This Year

Sucharita Kodali December 8, 2010
As retailers approach the homestretch of the 2010 holiday shopping season, we thought it would be useful to share some insights from consumers about their Web buying activity. Forrester and Bizrate Insights teamed up in late November/early December to survey online customers, and here are a few of the findings: Free shipping with a threshold […]
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Cyber Monday Post-Mortem

Sucharita Kodali December 3, 2010
Enough with the Groupon madness this week.  Let’s talk about things that actually impact our businesses.  Like holidays sales to date, and in particular, a quick post-mortem on Cyber Monday now that the week is over.  Forrester fielded some questions to consumers in conjunction with Bizrate Insights (the findings will be available in full to […]
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Why Google Buying Groupon Is a Bad Idea

Sucharita Kodali December 1, 2010
So the latest rumor is that tomorrow Google will buy Groupon for $5 billion.  You're not alone if you think that's crazy.  Here’s why: $5 billion is an absurd valuation for a company that is in a business with virtually no barriers to entry and is younger than my toddler.  That’s more than what they paid […]
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Forrester’s Online Holiday Retail Forecast Projects 16% Increase Over ’09

Sucharita Kodali November 9, 2010
Forrester’s "US Online Holiday Retail Forecast, 2010" launches today, reporting quite a bit of optimism this shopping season. November and December alone are expected to pull in nearly $52 billion, a 16% increase over 2009. Several key factors contribute to this projection: Consumers are shifting more and more to online retail. Offline retail is still […]
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500MM Users…So Why Can’t They Show You The $$??

Sucharita Kodali October 15, 2010
I was so glad to read Malcolm Gladwell’s piece in the New Yorker, because as a Facebook bear, I often feel alone in the wilderness.  Finally, I thought, a widely respected contrarian on the topic of social networks!  He says the “revolution won’t happen on Twitter.”  And I say “no one's revenue will come from Facebook.”  […]
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Groupon: Scourge Or Phenom? Our Vote: Phenom. Here’s Why…

Sucharita Kodali October 5, 2010
A Rice University faculty member just published a study on how effective merchants find Groupon. To Groupon critics, it was honey because a whooping 40% of participants wouldn’t repeat the experience. But here’s the catch and why I’m still a huge proponent of the “group buying” model that encompasses Living Social, Buy With Me, Tippr […]
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New “State Of Retailing Online” Doc To Be Released On Shop.org Next Week

Sucharita Kodali September 24, 2010
The findings from part two of Forrester’s annual survey conducted in conjunction with Shop.org will be available on the Shop.org site next week.  This installment of the "State Of Retailing Online" series will delve into the world of key metrics as well as multichannel and global strategies.  Some highlights include: Identifying improvements in performance and […]
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Will Collecting Online Sales Tax Really Make The Difference?

Sucharita Kodali September 20, 2010
Okay, so it’s no Brown v. Board of Education, but for those in retail, the 1992 U.S. Supreme Court case of Quill v. North Dakota could be considered just as landmark.  For the uninitiated, it spelled out the regulations surrounding collecting sales tax for states in which they have no physical presence – in short, […]
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Toys “R” Us Throws A Hail Mary Pass With Pop-Up Stores

Sucharita Kodali September 17, 2010
On Wednesday of last week, Ann Zimmerman of The Wall Street Journal reported on my former employer, Toys “R” Us, which is planning to open up 600 temporary “pop-up stores” in anticipation of the holiday shopping season.  The WSJ describes it as a super-sized bet while the company maintains it is a proven strategy.  Like […]
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How I Got Hooked On Twitter

Sucharita Kodali April 7, 2009
[Posted by Sucharita Mulpuru] I just don’t get Facebook.  I’ll be the first to admit it.  I’m no social networking guru like some of my colleagues, but I’ve heard it described as cheap entertainment, a procrastinator’s best friend.  That may be so, but I still don’t get it—there are too many people announcing they’re waiting for […]
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Lessons from P&G’s Digital Day

Sucharita Kodali March 16, 2009
As regular readers of Forrester’s blogs already know my colleagues Lisa Bradner, Shar VanBoskirk and I (Sucharita Mulpuru) were part of last week’s Digital Hack Night at Procter and Gamble. (If you missed the story can read about the event in detail at Ad Age here ). In four hours digital experts and P&G employees […]
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A CPG Company Not Afraid To Experiment

Sucharita Kodali March 12, 2009
So I’m in Cincinnati right now at P&G’s self-described "Digital Hack Night" where the goal is twofold: to get their brand managers to understand a bit more about digital marketing strategies and to raise money for their "Loads of Hope" charity which is tied to Tide. For the next 2 hours, nearly 100 people–P&G brand […]
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