Sucharita Kodali

VP, Principal Analyst

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Forrester’s Online Holiday Retail Forecast Projects 16% Increase Over ’09

Sucharita Kodali November 9, 2010
Forrester’s "US Online Holiday Retail Forecast, 2010" launches today, reporting quite a bit of optimism this shopping season. November and December alone are expected to pull in nearly $52 billion, a 16% increase over 2009. Several key factors contribute to this projection: Consumers are shifting more and more to online retail. Offline retail is still […]
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500MM Users…So Why Can’t They Show You The $$??

Sucharita Kodali October 15, 2010
I was so glad to read Malcolm Gladwell’s piece in the New Yorker, because as a Facebook bear, I often feel alone in the wilderness.  Finally, I thought, a widely respected contrarian on the topic of social networks!  He says the “revolution won’t happen on Twitter.”  And I say “no one's revenue will come from Facebook.”  […]
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Groupon: Scourge Or Phenom? Our Vote: Phenom. Here’s Why…

Sucharita Kodali October 5, 2010
A Rice University faculty member just published a study on how effective merchants find Groupon. To Groupon critics, it was honey because a whooping 40% of participants wouldn’t repeat the experience. But here’s the catch and why I’m still a huge proponent of the “group buying” model that encompasses Living Social, Buy With Me, Tippr […]
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New “State Of Retailing Online” Doc To Be Released On Shop.org Next Week

Sucharita Kodali September 24, 2010
The findings from part two of Forrester’s annual survey conducted in conjunction with Shop.org will be available on the Shop.org site next week.  This installment of the "State Of Retailing Online" series will delve into the world of key metrics as well as multichannel and global strategies.  Some highlights include: Identifying improvements in performance and […]
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Will Collecting Online Sales Tax Really Make The Difference?

Sucharita Kodali September 20, 2010
Okay, so it’s no Brown v. Board of Education, but for those in retail, the 1992 U.S. Supreme Court case of Quill v. North Dakota could be considered just as landmark.  For the uninitiated, it spelled out the regulations surrounding collecting sales tax for states in which they have no physical presence – in short, […]
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Toys “R” Us Throws A Hail Mary Pass With Pop-Up Stores

Sucharita Kodali September 17, 2010
On Wednesday of last week, Ann Zimmerman of The Wall Street Journal reported on my former employer, Toys “R” Us, which is planning to open up 600 temporary “pop-up stores” in anticipation of the holiday shopping season.  The WSJ describes it as a super-sized bet while the company maintains it is a proven strategy.  Like […]
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How I Got Hooked On Twitter

Sucharita Kodali April 7, 2009
[Posted by Sucharita Mulpuru] I just don’t get Facebook.  I’ll be the first to admit it.  I’m no social networking guru like some of my colleagues, but I’ve heard it described as cheap entertainment, a procrastinator’s best friend.  That may be so, but I still don’t get it—there are too many people announcing they’re waiting for […]
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Lessons from P&G’s Digital Day

Sucharita Kodali March 16, 2009
As regular readers of Forrester’s blogs already know my colleagues Lisa Bradner, Shar VanBoskirk and I (Sucharita Mulpuru) were part of last week’s Digital Hack Night at Procter and Gamble. (If you missed the story can read about the event in detail at Ad Age here ). In four hours digital experts and P&G employees […]
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A CPG Company Not Afraid To Experiment

Sucharita Kodali March 12, 2009
So I’m in Cincinnati right now at P&G’s self-described "Digital Hack Night" where the goal is twofold: to get their brand managers to understand a bit more about digital marketing strategies and to raise money for their "Loads of Hope" charity which is tied to Tide. For the next 2 hours, nearly 100 people–P&G brand […]
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How A “Tiny” Company Is Winning Online

Sucharita Kodali January 7, 2009
[Posted by Sucharita Mulpuru] I used to swear by one of the big online photo printers. For years, this company generously let me store thousands of my pictures and printed them beautifully and inexpensively, sending them to me promptly whenever I needed. I even used this company to make novelty products like calendars, mugs and […]
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What Keeps People Shopping

Sucharita Kodali December 17, 2008
Forrester recently released our 2008 Customer Experience Index, a ranking of 114 companies by consumers who responded to an online survey asking how useful, easy to work with and enjoyable the various companies were. Get this, six of the top eight were retailers. The top retailer on the list? Barnes & Noble. So, what does […]
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