Ted Schadler

Vice President, Principal Analyst

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Which Digital Agency Should You Use?

Ted Schadler November 20, 2017
I believe most firms have an existential need for a great digital experience service provider — an agency or consultancy — that can help them design, build, and sometimes operate the complex digital experiences your customers crave. Your need for help is driven by skyrocketing customer expectations, touchpoint complexity that’s out of control, and the […]
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Accenture Joins The Apple Enterprise Train

Ted Schadler August 29, 2017
To be successful in the enterprise, Apple needs to find partners that can build complex, end-to-end mobile solutions. In 2014, IBM was the first tech giant to do a deal to bring Apple’s development and design expertise into its consulting practice. Deloitte followed suit in 2016. Accenture Digital has now joined these consultancies as a […]
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Uber's Unicorn Ponzi Scheme

Ted Schadler June 2, 2017
Sure, I use Uber. Sometimes it's the only option, and sometimes the price justifies riding with a guy who knows less about his city than I do, and whose car cleanliness raises concerns about fungal infections. And sometimes it's a huge win as it was recently for me after a nightmare business trip late at […]
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The Unicorn Explosion Continues

Ted Schadler February 1, 2017
Last Spring, we predicted that we'd see carnage among tech unicorns, particularly in consumer markets. (How many food service companies and "Uber for X" companies do we really need?) We didn't (nor would we), however, predict when the carnage would come. (Timing markets has never been in my golden gut; anticipating technology relevance is. Watches […]
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Reinvent the Web to Win the Mobile Moment

Ted Schadler January 25, 2017
Last time, we talked about how your mobile website sucks. You and your agency partners took a valiant swing at fixing it using responsive web design techniques. But most of you did that without asking a critical question: What are my customers trying to get done on their phones? So you created one-size-fits-all responsive retrofits […]
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Your Mobile Website Sucks

Ted Schadler January 22, 2017
This is part two in a series on Reinventing the Web to Win the Mobile Moment. Here's part one, a Drunk History Of Mobile Strategy. For 20 years we have optimized the web as a big billboard broadcasting everything about a company. Marketing owns the public site, and cares more about acquisition than utility. Product […]
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Digital Customer Experience ROI: (How To) Show Me The Money

Ted Schadler January 10, 2017
Forrester's clients frequently ask us how to build the business case for customer journey mapping, particularly for digital experiences and digital products. We have proven that better customer experiences drive revenue in industries with low switching costs. But what about investments in customer journey mapping? Now that I've taken on Forrester's digital business and transformation […]
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Meet The Digital Architects Of Your Technology Strategy

Ted Schadler November 4, 2016
When Jeffrey Hammond, Mark Grannan, Adrian Chapman, and I dove into our most recent developer survey, we unearthed a fascinating group of developers we call "digital architects." This group aspires to set architectural direction, deploys open source software across four or more technology areas, and uses three or more types of cloud services (see the […]
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In 2017, Digital Transformation Budgets Will Top The Billion-Dollar Bar

Ted Schadler November 1, 2016
Check out our Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins piece that went live this morning. It has more predictions and more detail from from my coauthors Nigel Fenwick and Martin Gill.   You've been creating digital customer experiences for years now. You've built a successful app. You’ve assembled a martech/adtech […]
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Drunk History of Your Mobile Strategy

Ted Schadler October 5, 2016
Everybody can name their favorite apps. But can you name even two mobile websites you love? We can't. So we stared into the awful maw of the mobile web to learn how to fix it. 65 companies signed up to help. Along the way, we found problems stemming from the journey you've taken to be […]
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R.I.P. BlackBerry Phones

Ted Schadler September 30, 2016
An era has passed. BlackBerry will no longer make phones. RIM opened our eyes when it put the power of digital communications into our pockets. Email on the go was the beginning of the mobile mind shift. I loved the passion of Mike Lazaridis and his team for building great devices that we'd drive home […]
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Facebook Violates Rule #2 Of An Insights-Driven Business: Marry Algorithms And Expertise

Ted Schadler August 30, 2016
Facebook can't buy a break with its newsfeeds. Every time it changes the model, somebody complains. But its latest snafu — turning over the job to an algorithm without expert oversight is not the answer. Posting a fake story just isn't smart. It's not insights-driven; it's head-in-the-sand. (The provenance of this image is opaque. If […]
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Google Will Attack Popup Ads On Smartphones -- Hallelujah!

Ted Schadler August 29, 2016
We've all experienced this garbage:   You are on your smartphone. You find a link that you hope will help you in a mobile moment. You click with the great hope that it will be exactly what you need. Some irrelevant popup ad grabs you by the arm and blocks your path. You suffer through […]
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Insights-Driven Businesses Will Make $1.2 Trillion In 2020. Wanna Join Them?

Ted Schadler August 1, 2016
You can't win, serve, and retain powerful customers without being insights-driven. It's one of the principles of customer obsession: customer-led, insights-driven, fast, and connected. So what does it mean to be insights-driven? We think we know based on conversations with over 50 companies over three years.    We have identified 40 public companies and a […]
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Unilever Buys Dollar Shave Club To Become Digital Direct

Ted Schadler July 20, 2016
Unilever is the latest in a long string of enterprise giants to acquire digital. It acquired the digital-native startup, Dollar Shave Club, for $1 billion. I've been telling the Dollar Shave story lately as a way to describe the disruption possible when a company uses digital technology to establish a direct relationship with a customer. […]
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Responsive Web Design Is Not Mobile First

Ted Schadler July 13, 2016
My colleague and coauthor Julie Ask and I are watching with dismay as company after company shrinks its desktop website down to a small screen using responsive web design (RWD) techniques so it fits on – but isn’t optimized for – smartphones. Companies have delightedly embraced responsive web design as the one-size-fits-all solution to mobile, tablet, […]
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What Comes After The Unicorn Carnage?

Ted Schadler March 30, 2016
According to CB Insights (thanks, guys!), by the end of 2015, investors had given 152 tech startups “unicorn” valuations of more than $1 billion.  But now, valuations are deflating for many private and public tech companies. Is this 2000 all over again? No. The bubble popping over the next two years will mean job loss […]
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After The Unicorn Carnage, Does Digital Disruption Take A Holiday?

Ted Schadler February 18, 2016
We are seeing significant devaluation for startups and maturing unicorns (startups that soared above $1B in valuation). Valuation deflation was not just inevitable; the correction was overdue. Evidently, not everybody needs a shiny new GoPro. Not every brand is ready to advertise on Snapchat. Not every regulator is ready to give Uber or Zenify a […]
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Does More Spam Marketing Mean Slower Growth Ahead?

Ted Schadler February 16, 2016
Febuary 16, 2016 I don't know about you, but I'm getting way too many unwelcome solicitations from LinkedIn. I love this website when I need to look up someone I'm meeting on the phone. But I don't pay for it despite LinkedIn's repeated pitches on premium this and high-value that. Doubt I ever would. After […]
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Thank You, Steve Mills. I'll Take Your Second Call.

Ted Schadler February 11, 2016
Steve Mills is the most important software executive you never heard of. He's so important that I've sometimes wondered whether I should write a book about him. Steve Mills retired in December 2015 as the executive vice president of IBM Software & Systems after 43 years. He invented IBM Software. You can read Fortune's story […]
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