Thomas Husson

VP, Principal Analyst

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Mobile augmented reality

Thomas Husson September 22, 2009
The pace of innovation is accelerating in the mobile space like never before and opening up new opportunities. Mobile has the potentiel to bridge the digital and the real worlds. Not a day without a new mobile augmented reality service or application out on the market. Of course, that's still niche but it clearly demonstrates the potential of […]
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Quantifying mobile trends in Western Europe

Thomas Husson August 31, 2009
At the end of this year, Forrester expects mobile Internet penetration to reach 17% in Western Europe — the same adoption rate for the PC Internet a decade ago. At that time, mobile phone penetration was still below the 40% threshold and mobile shops were opening at every high-street corner. Companies were only starting to […]
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What role will mobile play in the future of social networks?

Thomas Husson August 18, 2009
I published my first report on mobile social networks 2 years ago (see here) at a time when Facebook audience was "only" around 50 million unique monthly visitors. At that time MySpace was a paid-for and exclusive experience on Vodafone-Live and Bebo was about to launching a mobile version. Needless to say lots has happened in […]
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Mobile contactless payments in Europe: reality beyond the NFC hype

Thomas Husson July 28, 2009
Hardly a week goes by without a press article or conference reporting how ubiquitous mobile payment services and their adoption are in Japan. Forrester decided to put some figures on the so-called Japanese mass-market reality and to understand why Japan is the declared leader in mobile contactless payment services. What lessons can others learn from […]
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The “magic blue circle”

Thomas Husson July 9, 2009
I recently came accross this quote in the Financial Times from the former Vodafone CEO on November 19, 2007: "The simple fact that we have the customer and billing relationship is a hugely powerful thing that nobody can take away from us". Would you still agree with this operator statement written in golden letters at […]
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The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

Thomas Husson May 26, 2009
[Posted by Thomas Husson] The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Leading brands such as l'Oréal, Audi, Kraft, Bank of America and many others have embraced the trend and launched iPhone applications to engage with a high-profile audience, appear innovative or benefit from […]
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Innovation by Orange

Thomas Husson April 20, 2009
Many recent innovations in the mobile space are led by new entrants such as Apple or Google. However, let's be fair with telcos. They invest significant amounts of money in R&D and have very creative staff. There has been some skepticism in the industry on selected Orange services such as Pikeo, Djinngo (ex Bubbletop) or […]
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Mobile 2.0

Thomas Husson March 18, 2009
I recently had the opportunity to speak at the mobile 2.0 conference in Paris. There are lots of events of that kind but this one was all the more interesting as there was a European start-up contest, showcasing how innovative mobile is. What stroke me is that all the themes and roundtables were focusing on […]
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Mobile World Congress 09: a wrap-up

Thomas Husson February 24, 2009
It is often difficult to step back from the flow of news coming out from Barcelona but here's a quick take on the main announcements. – new handset makers such as ACER are entering the mobile space highlighting the fact that boundaries between computers and mobile phones are being blurred. Toshiba, HP are already here […]
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OVI Store: the fight for the home screen

Thomas Husson February 16, 2009
[Posted by Thomas Husson] One of the first announcements made at Mobile World Congress this morning in Barcelona is Nokia’s answer to the Apple AppStore. Historically, Nokia has offered various channels for developers or publishers to retail their content/softwares to end-users: from Download! to Mosh or even Widsets. None of them was really available on […]
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Mobile World Congress, Barcelona, D-7

Thomas Husson February 9, 2009
[Posted by Thomas Husson] Next Monday the mobile/telecom industry will gather in Barcelona for the Mobile World Congress. With 60,000 delegates expected, the Fiera is the largest European Congress and a bigger event in importance than CTIA. There will obvioulsy be discussions about the impact of the crisis but no doubt that the flow of […]
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Global Mobile Awards 2009: and the winner is…

Thomas Husson January 21, 2009
[Posted by Thomas Husson] UnfortunateIy winners’ names will only be announced at the Mobile World Congress Gala Dinner Awards night on Tuesday 17th February 2009, at the National Palace in Barcelona, Spain. This year again I was honoured to be a judge in the Global Mobile Awards in the Mobile Entertainment Category. The 5 finalists/nominees […]
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2009 Mobile Trends

Thomas Husson January 7, 2009
[Posted by Thomas Husson] Since this is my first post here, let me begin with an introduction: I’ve worked at JupiterResearch – now a division of Forrester – for four years in the Paris office – after having spent 6 years in the marketing division of a mobile operator. During that time my research has […]
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Orange France loses iPhone exclusivity

Thomas Husson December 18, 2008
The French Competition Council – the Conseil de la concurrence – ordered yesterday that Orange’s iPhone exclusivity be immediately suspended, with the result that any French carrier (SFR and Orange) is now able to offer Apple’s iPhone. Orange will appeal the decision before the Court of Appeal in Paris, but in the meantime (it may […]
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Vodafone & Wayfinder

Thomas Husson December 12, 2008
Vodafone announced thisweek a recommended cash offer to acquire Wayfinder Systems AB. This is not a done deal yet but my first take is: – Wayfinder like other software vendors really pioneered the market for navigation on mobile phones. Initially, the Swedish company (at that time named Itinerary systems) started in as a R&D project […]
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Mobile gaming $

Thomas Husson December 12, 2008
Following the publication of this article in Moconews, I had a call with Greg Ballard, CEO of mobile gaming company GLU. Glu is adamant that despite a smaller size than EA Mobile or Gameloft, the company is very well placed in porting games on the balkanized mobile handset market. He righlty pointed out that if […]
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Apple AppStore – Top Apps

Thomas Husson December 12, 2008
eApple recently released its top downloaded applications on the AppStore since launch in July 08. No mention of the split here between apps downloaded on the iPhone and on the iPod touch. Top 10 Free Downloads (Overall). My comments in italic 1-Pandora Radio (music, 2 million iPhone subs who spend 90 minutes listening on average)2-Facebook […]
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