TJ Keitt

Principal Analyst

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For Small SaaS Vendors, The Benefit Of A Free Tier Is To Attract Partners

TJ Keitt August 27, 2010
Recently, I published a report about a small software-as-a-service (SaaS) vendor, Dimdim, which is having success in the crowded Web conferencing market. Like many small vendors, Dimdim provides a free service tier, generously allowing up to 20 participants into the free meeting, to help drum up business. The report, though, did not simply highlight the […]
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Google Ends Wave: What Lessons Collaboration Tech Product Managers And Marketers Can Learn

TJ Keitt August 5, 2010
Yesterday (August 5), Google announced that it was ceasing attempts to make Google Wave a viable standalone product. Considering the fanfare that the product received in the run-up to its general release (announced at Google I/O in May), it was no surprise the story burned across the blogosphere and the press. In following some of the Twitter […]
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Social technologies: Standalone Applications Or Features?

TJ Keitt July 14, 2010
During CScape at Cisco Live, one of the more interesting conversations I had started with a simple question: Is social software (and collaboration software in general) a set of standalone applications or features of other business applications? This sprang from a discussion on the future of the collaboration technology business and really speaks to a […]
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How Do You Demonstrate The Real Value Of Collaboration (Software)?

TJ Keitt July 13, 2010
As I cruised the pavilion at Cisco Live in Las Vegas last week, the display that held my attention the longest was the Collaboration ROI booth. There, the network infrastructure provider making waves in the collaboration software market was demonstrating calculations it had done on how its various solutions were improving efficiency and productivity for specific […]
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Thoughts On The Enterprise 2.0 Conference

TJ Keitt June 18, 2010
In the wake of the Celtics' fourth-quarter collapse that gave Kobe Bryant his fifth ring, I am endeavoring to find positive things to focus on instead of post-game analysis, which brings me to the Enterprise 2.0 Conference. This was my second year attending the event (which is conveniently located 10 minutes from my house), and […]
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Help Us Benchmark “Social Maturity”

TJ Keitt June 17, 2010
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well, as you may know, we cover social technologies from a wide range of perspectives – from roles in marketing to IT to technology professionals. We find that each of these roles differ […]
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Do All Business Applications Need To Be Social?

TJ Keitt June 7, 2010
Next week, vendors from across the social computing landscape will converge on Boston for TechWeb’s Enterprise 2.0, a business Web 2.0 conference and trade show. In advance of this event – which I will be attending – I thought I’d discuss a topic that has started to emerge in my research of social software: the […]
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Where Does Web Conferencing Technology Make Sense?

TJ Keitt June 4, 2010
Last night I had the pleasure of attending the Citrix Online Executive Meet-Up here in Boston; as an East Coast-based technology analyst, I rarely see the vendors I cover in person without hopping on a plane. For those unfamiliar, Citrix Online is the maker of popular remote access and Web conferencing technologies GoToMyPC, GoToAssist, GoToMeeting […]
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Elaborating On The Technology Libertarianism Theme: Some Observations On Two IT Organizations

TJ Keitt June 1, 2010
Last week, Forrester held its annual IT Forum in Las Vegas with the interesting theme, “The Business Technology Transformation: Making It Real.” Gathering together a group of IT professionals and vendors interested in how business leaders will insert themselves into technology decisions, it provided a perfect opportunity for me to discuss Technology Libertarianism – my […]
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Technology Libertarianism: The Hands-Off Approach To IT That Fuels Technology Populism

TJ Keitt May 21, 2010
One of the themes of my research has been how information worker adoption of technology in general, and collaboration technology specifically, affects IT decision-making. Inevitably, this has led me down the path of studying the phenomenon of rank-and-file employees provisioning their own technology outside the auspices of IT – a phenomenon Forrester labels Technology Populism […]
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Co-Authoring In Microsoft Office 2010: Solving For Version Control Issues

TJ Keitt May 14, 2010
In the fanfare surrounding Microsoft’s unveiling of Office and SharePoint 2010, the co-authoring capability Microsoft is offering in OneNote, Word, PowerPoint, and Excel stood out. Put simply, co-authoring is the ability of multiple people to work synchronously on a document. Microsoft has built a number of features to make real-time editing work: notification of who […]
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A Degree In SharePoint? Microsoft’s Live@edu Offers SharePoint Services To College Kids

TJ Keitt November 5, 2009
Yesterday evening, Microsoft announced at the 2009 Annual Educause Conference that they would be rolling out SharePoint-based collaboration and productivity services for universities via Live@edu. While this news arrived quietly at a conference to which collaboration software vendor strategists rarely pay attention, it is potentially game changing in the collaboration platform space. Let me say […]
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Gen Yers Won’t Make Companies Collaborative – Tools Integrated Into Business Processes Will

TJ Keitt October 2, 2009
A few weeks ago, my colleage Ted Schadler caused a bit of a stir when he revealed – shockingly! – Gen Xers were actually leading the social technology revolution for information and knowledge management – not Gen Yers. I want to double down on this idea: Gen Yers aren’t driving the business use of any […]
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Gen Y and the Future of the Workplace: Recapping Our Discussion With Forrester Clients

TJ Keitt September 3, 2009
Followers of my posts on this blog have seen a consistent theme: what does the influx of young workers mean for the present and future business world? Yesterday afternoon my colleagues Clarie Schooley and Heidi Shey joined me in hosting 82 Forrester clients for an open and frank discussion on this topic. The conversation, which […]
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Gen Y’s Effect On Business Social Technology Isn’t As Big As Some Have Said

TJ Keitt August 28, 2009
Here’s a funny finding: The youngest members of the workforce aren’t the drivers of social technology use in business. How can this be? Haven’t we been told that the generation that made MySpace and Facebook popular would be the one that dragged stodgy, old companies kicking and screaming into a 21st century where corporate hierarchy […]
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What Does Gen Y In The Workforce Really Mean?

TJ Keitt August 6, 2009
Recently, I was on a call where a senior executive wondered whether or not kids entering the workforce in the next 5 years can write complete sentences now that everyone texts. For me, this is another example in an old story: fear (and some loathing) of Gen Y’s entrance into the workplace.  And frankly, as […]
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