Travis Wu

VP, Research Director

Author Insights

BLOG

Forrester Continues To Lead CX Research In China And Shares The Vision With Chinese Practitioners

Travis Wu September 6, 2016
Forrester conducted another successful conference last Friday, September 1, at our Customer Experience (CX) Marketing Shanghai 2016 Forum.With insightful content, influential industry speakers, and great event organization, we are grateful for the excellent feedback that we received from the delegates who were present. A total of 190 CX and marketing professionals attended this event, joined […]
Read More
BLOG

Forrester’s CX Marketing Forum 2016 In Shanghai: Fuse CX, Brand, And Marketing To Create Your Competitive Advantage

Travis Wu July 11, 2016
Following last year’s highly successful Summit for Marketing Leaders in Shanghai, I’m excited to take on the role as the forum host for Forrester’s upcoming Customer Experience (CX) Marketing Shanghai 2016 Forum, taking place just seven weeks from now on September 1 at the JW Marriott Shanghai. The line between CX, brand, and marketing disciplines […]
Read More
BLOG

Innovation Took Center Stage at Microsoft’s Analyst Summit Asia 2016

Travis Wu May 4, 2016
This year’s Microsoft Analyst Summit took place at the St. Regis hotel in Singapore, a prestigious place that hosted more than 90 analysts from the entire region. The Forrester team was impressed by Microsoft’s strategies in cloud, digital transformation and partnerships, and in particular, the main takeaway for us throughout the 2-day event was Microsoft’s […]
Read More