Zia Daniell Wigder

Author Insights

BLOG

The Cross-Border eCommerce Opportunity Unfolds

Zia Daniell Wigder July 27, 2015
In last year’s global eCommerce predictions report, we wrote that in 2015, cross-border eCommerce would become "more seamless and less apparent to shoppers". We’ve started to embark on this path: Today consumers around the world have access to growing selection of products as more retailers make their offerings available to shoppers in other countries. My […]
Read More
BLOG

Amazon And The Rise Of eCommerce In Mexico

Zia Daniell Wigder June 30, 2015
Today Amazon launched full force in Mexico with items ranging from baby products to electronics to sporting goods—for the past two years, the company has sold only eBooks on its localized site in the country. Why Mexico now?  Mexico’s eCommerce market has risen on global brands’ priority lists. When it comes to eCommerce, Mexico is […]
Read More
BLOG

Making The Case To Go Global

Zia Daniell Wigder June 8, 2015
Today we published the business case report for our eCommerce globalization playbook (client access req’d). In it, we discuss how to think about international expansion and how to win over executives with your plans for global domination. However, as a savvy digital business leader, you must first think through: Is an international offering right for […]
Read More
BLOG

From Shanghai To São Paulo: A Comparative Look At eCommerce In China And Brazil

Zia Daniell Wigder May 12, 2015
Over the past few weeks, I spent several days in both China and Brazil speaking with eCommerce executives about the opportunities and challenges in their respective markets. Despite the vastly different market sizes – China’s retail eCommerce market reached $440B in 2014 while Brazil’s came in at $18B – these two countries are similar in that […]
Read More
BLOG

Six Takeaways From Global eCommerce Events In New York

Zia Daniell Wigder April 28, 2015
Last week there were a couple of great events related to global eCommerce here in New York — Borderfree had its annual Global eCommerce Forum and Adyen held a local merchant event. A few themes emerged: Omnichannel is now a must-have. At both events, omnichannel retail was front and center. Adyen underscored the opportunities inherent […]
Read More
BLOG

Four Questions Aspiring Global eCommerce Brands Ask Of Technology Partners

Zia Daniell Wigder March 9, 2015
A growing number of digital business leaders are being tasked with global expansion. Their technology partners play a critical role: eBusiness professionals rely on partners not only to help build new digital offerings, but also to provide strategic advice on how to effectively penetrate new markets. Some of the key questions solution providers can anticipate […]
Read More
BLOG

Capture The Global eCommerce Opportunity

Zia Daniell Wigder February 23, 2015
eCommerce growth continues unabated around the world, with eCommerce being cited as a driver of overall economic growth in markets from China to Nigeria. Indeed, online retail revenues continue to soar in every market that we forecast—China alone will generate more than $1 trillion in eCommerce sales by 2019. As eCommerce markets in different parts […]
Read More
BLOG

Five Key Trends In Global eCommerce

Zia Daniell Wigder February 4, 2015
Yesterday I had a chance to join the fantastic Global eCommerce Leaders Forum here in New York. Leaders from Puma, Borderfree and Alibaba delivered keynotes at the event, and in the afternoon, I did a quick presentation on five key themes in global eCommerce to tee up a panel on international expansion: The Asia pivot. […]
Read More
BLOG

eCommerce Sales In Brazil, Mexico And Argentina Will More Than Double By 2019

Zia Daniell Wigder January 15, 2015
Latin America remains solidly on the radar of eCommerce leaders taking their brands global—at the same time, local players are rolling out sophisticated offerings of their own to compete with the growing number of international players in the region. Which trends will propel eCommerce forward and how big will these markets be in five years? […]
Read More
BLOG

Marketing And Site Features In Brazil’s eCommerce Market

Zia Daniell Wigder January 7, 2015
We just published our third and final report in the Retail eCommerce in Brazil series. We tackled key performance indicators in our first report and team headcount and priorities in our second—our third report looks at the marketing tactics employed by online retailers in Brazil and the site features they’re embracing.  All three reports summarize […]
Read More
BLOG

More Trends in Brazil’s eCommerce Market

Zia Daniell Wigder December 4, 2014
eCommerce in Brazil has gone from an $8 billion market in 2010 to a nearly $20 billion market today.  As the market has grown, eCommerce team sizes have expanded and retailers’ priorities have shifted. We address these issues in the second of our three-part series on retail eCommerce in Brazil. The three reports summarize the […]
Read More
BLOG

Global eCommerce Will Shift In 2015

Zia Daniell Wigder November 6, 2014
We just published our predictions report for global eCommerce in which we identify 10 trends and discuss the impact they’ll have on the industry in 2015. We look at key commerce topics such as mobile and omnichannel and also address what we expect to see from some of the global eCommerce giants in terms of their […]
Read More
BLOG

Key Metrics In Brazil’s eCommerce Market

Zia Daniell Wigder October 21, 2014
In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better understand key performance indicators (KPIs) in Brazil as well as retailers’ priorities, challenges and the size and composition of eCommerce teams. We received over 300 […]
Read More
BLOG

Three Things We’ve Learned About Emerging eCommerce Markets

Zia Daniell Wigder September 29, 2014
As global eCommerce players like Alibaba and Rocket Internet have made headlines in recent weeks, there has been much focus on how eCommerce is emerging around the globe. While a lot of the media coverage has looked at the specific operations of these two players, it’s important to note some of the trends that are […]
Read More
BLOG

eCommerce Evolution In Brazil

Zia Daniell Wigder August 4, 2014
Many brands eyeing Latin American eCommerce markets look first to Brazil, and with good reason. Brazil is Latin America’s largest online retail market by a wide margin and growth rates remain high: Our forecast shows the market growing by a CAGR of 18% to reach $35 billion in 2018.  As in every fast-growing eCommerce market, […]
Read More
BLOG

Five Global Marketplaces All Brands Must Know

Zia Daniell Wigder June 9, 2014
Global online expansion is not the same game it was just a few years ago. Today companies are taking a multi-pronged approach to international expansion and looking at a variety of different ways to tap into online shoppers in different markets. One approach that has been gaining momentum is the use of global marketplaces. Traditionally […]
Read More
BLOG

eCommerce Evolution in Latin America

Zia Daniell Wigder May 21, 2014
I just got back from a couple of days at eTail Latin America in Miami — it was my third year at the event and I always come away having learned an enormous amount from the other attendees. This year, some of the takeaways included: Everyone’s talking about mobile, but the real shift is coming. […]
Read More
BLOG

Common Themes Across Three Global eCommerce Markets

Zia Daniell Wigder April 29, 2014
Over the past few months, I traveled to several different eCommerce- and retail-related conferences, including events in Brazil, China and Colombia. The eCommerce markets in these countries are wildly different, yet a few common themes emerged at the events, especially in relation to omnichannel: Retailers aim to leapfrog with their omnichannel initiatives. In all three […]
Read More
BLOG

Four Takeaways From An Evening Of Omnichannel Retail In New York

Zia Daniell Wigder April 3, 2014
Last night we held an event here in New York in which VP & Principal Analyst Peter Sheldon presented some of his recent research on the new omnichannel imperative.  He talked through the state of omnichannel retail today, why omnichannel is now essential for retailers and which changes retailers must make in order to drive […]
Read More
BLOG

Take Your eCommerce Business Global With Our New Playbook

Zia Daniell Wigder March 31, 2014
eCommerce revenues are soaring around the globe. This year, the US, Western Europe, and China alone will generate over $800 billion in online retail sales. Growth rates, too, remain staggering in many countries: China’s massive online retail market will more than double between 2013 and 2018, as will Brazil’s. India’s much smaller market will grow […]
Read More