Here’s another installment of haikus dedicated to B2B sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Here’s another installment of haikus dedicated to B2B sales and marketing. In this edition, I address the seven stages of our SiriusDecisions Product Marketing and Management Model: discovery, design, align, build, launch, monitor and enhance.

Analysis that

shapes a viable concept

impermeable

• • •

Idea concrete

MRD and PRD

validate concept

• • •

Secure support through

a formal presentation

refine and align

• • •

Oversee the build

launch plan solutions handbook

user acceptance

• • •

Review launch checklist

seats and tray tables upright

all cleared for takeoff

• • •

Customer and sales

feedback gathered and appraised

measure performance

• • •

Offerings enhanced

a product roadmap revised

lifecycle restarts