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Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Kjell Carlsson, Ph.D. 6 days ago
(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal. Computer vision solutions are spreading like wildfire. While use cases such […]
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A New Rhythm In HCM

Mark Brandau June 13, 2019
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.” Either way, I’m curious about a lot of things, question everything, […]
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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan June 12, 2019
(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […]
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The BI Vendor Landscape Is Going Through Significant Changes — What Can You Do To Protect Your Investments?

Boris Evelson June 10, 2019
The business intelligence (BI) market is going through a round of significant consolidation. Earlier this month, Sisense acquired Periscope Data; last week, Google announced its intention to acquire Looker; and today, Salesforce announced the intention to acquire Tableau Software. A smaller company, Logi Analytics, has also been on an acquisition spree, acquiring Zoomdata today and […]
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The Insights Beat: Spring Into Action With Your Insights

Srividya Sridharan May 6, 2019
This month’s Insights Beat uncovers new ways to accelerate digital transformation, featuring some of our latest research on data and analytics technologies and strategies.
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Forrester’s 2019 Business Intelligence Vendor Landscape

Boris Evelson March 26, 2019
Information technology keeps moving forward at an ever-increasing pace. Business intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as: IT-focused and enterprise-scalable vs. business-user-focused BI platforms mostly going after departmental and line of business use cases. All legacy, formerly IT-focused BI vendors have moved squarely […]
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The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan March 12, 2019
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
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AI Creates The CRISPR For Corporate DNA

Michele Goetz March 1, 2019
Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs. How those combine will have a specific outcome for the business, and even the overall sequence […]
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The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation

Allison Snow February 28, 2019
I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […]
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The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Srividya Sridharan February 7, 2019
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
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Scoring Big With Data: The New Age Of Analytics In Sports

Brandon Purcell February 1, 2019
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] One of the most anticipated games in […]
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The Billion-Dollar Healthcare Problem You Can’t Just Walk Off

Daniel Hong January 25, 2019
(Caleb Ewald contributed to this blog.) Super Bowl LIII is right around the corner, and we’ve begun reading the tea leaves and perusing injury reports to divine the future with precision. Will the Pats win another one? Will the Rams start a dynasty? While tea leaves are . . . well . . . tea […]
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Everything I Learned About Training A Machine-Learning Model That I Learned From My Kids

Kjell Carlsson, Ph.D. December 24, 2018
“You who are on the road must have a code that you can live by . . . teach your children well . . . and feed them on your dreams.” Graham Nash was spot-on — about machine-learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the […]
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The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World

James McCormick December 14, 2018
The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g., wearables, connected cars, etc.) and non-owned IoT devices […]
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Advanced Analytics Is Required To Win, Serve, And Retain Healthcare Customers

Arielle Trzcinski November 27, 2018
There is an imminent market need to understand which analytics vendors truly help healthcare organizations (HCOs) make sense of their growing data assets and turn them into customer-level insights. HCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to the […]
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Forrester’s First-Ever Data Strategy & Insights Forum — Don’t Miss It!

Noel Yuhanna November 15, 2018
Today, business users need trusted data fast to make better business decisions, while business technology needs require lowering costs, minimizing complexity, and improving efficiency. In addition, the proliferation of data, and the explosion of new data sources such as social media, IoT and mobile, further aggravate the issue. Poorly integrated business data often leads to […]
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Transform Your Organization From Data-Driven To Insights-Driven

Boris Evelson November 14, 2018
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]
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Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Gene Leganza October 24, 2018
I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […]
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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]
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Apptio Moves To Automate Enterprise Tech Optimization

James Staten October 3, 2018
Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]
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