advanced analytics

Insights

BLOG

The Insights Beat: The Times They Are A-Changin’

Srividya Sridharan August 16, 2019
Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’. — Bob Dylan The […]
Read More
BLOG

Embed AI In Your Digital Supply Chain To Win, Serve, And Retain Customers

George Lawrie August 13, 2019
Read an overview of the three main ways AI can augment supply chain management operations.
Read More
BLOG

Insights, Analytics, And The Myth Of The Magician’s Reveal

Allison Snow August 6, 2019
As an analytics pro, you know that analytics is a science (requiring time and patience) and not a magic trick. Read our tips on setting expectations, so stakeholders won’t expect you to pull a proverbial rabbit out of a hat.
Read More
BLOG

Andrew Yang Pushes The Future Of Work Into The Political Dialogue

Craig Le Clair August 3, 2019
Andrew Yang is a long shot to make the next round of debates but deserves credit for bringing the conversation about automation and the future of work to the debate stage. To be fair, the impact of automation on work is a difficult conversation. Conservatives speak to the unemployed at factory gates, coal mines, and […]
Read More
BLOG

Forrester 2019 Enterprise BI Platform Wave™ Evaluations — Research Update

Boris Evelson July 29, 2019
Forrester has just published 2019 refreshes of our enterprise business intelligence (BI) platform Wave™ evaluations. As the BI market and the technology continue to evolve, so does our research. This year, we emphasized: New market segmentation by both vendor-managed and client-managed platforms, which roughly equate to on-premises and cloud-based platforms, respectively, but not quite. Since […]
Read More
BLOG

The Insights Beat: Light Up The Sky With Insights This July

Srividya Sridharan July 3, 2019
It’s nearly Independence Day in the US — a day filled with parades, fireworks, family, and, of course, delicious food. The day honors something that we, like the Founding Fathers before us, hold dear in the research organization at Forrester: the agreed-upon final wording of a document, devised by a team of thinkers, driven by […]
Read More
BLOG

Game Of (Rods And) Cones: Will Computer Vision Rule The Enterprise?

Kjell Carlsson, Ph.D. June 20, 2019
(Jeremy Vale coauthored this post.) Brace yourself: Computer vision is coming. “The Long Night” is finally over, and enterprises see the opportunity more clearly than ever. With AI replacing biological rods and cones, computer vision is now a must-have weapon in every firm’s arsenal. Computer vision solutions are spreading like wildfire. While use cases such […]
Read More
BLOG

A New Rhythm In HCM

Mark Brandau June 13, 2019
Maybe I’ve been in the software world for too long. Or maybe I’m a product of my earlier years. You might remember the old Russian proverb, “Doveryai, no proveryai,” which President Reagan made famous in the context of nuclear disarmament. Translated: “Trust, but verify.” Either way, I’m curious about a lot of things, question everything, […]
Read More
BLOG

The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan June 12, 2019
(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […]
Read More
BLOG

The BI Vendor Landscape Is Going Through Significant Changes — What Can You Do To Protect Your Investments?

Boris Evelson June 10, 2019
The business intelligence (BI) market is going through a round of significant consolidation. Earlier this month, Sisense acquired Periscope Data; last week, Google announced its intention to acquire Looker; and today, Salesforce announced the intention to acquire Tableau Software. A smaller company, Logi Analytics, has also been on an acquisition spree, acquiring Zoomdata today and […]
Read More
BLOG

The Insights Beat: Spring Into Action With Your Insights

Srividya Sridharan May 6, 2019
This month’s Insights Beat uncovers new ways to accelerate digital transformation, featuring some of our latest research on data and analytics technologies and strategies.
Read More
BLOG

Forrester’s 2019 Business Intelligence Vendor Landscape

Boris Evelson March 26, 2019
Information technology keeps moving forward at an ever-increasing pace. Business intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as: IT-focused and enterprise-scalable vs. business-user-focused BI platforms mostly going after departmental and line of business use cases. All legacy, formerly IT-focused BI vendors have moved squarely […]
Read More
BLOG

The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan March 12, 2019
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
Read More
BLOG

AI Creates The CRISPR For Corporate DNA

Michele Goetz March 1, 2019
Every company has a specific DNA. You may think DNA is the brand or values. But corporate DNA is what makes a company tick, not what the company is. Talent, operations, technology, and data make up your base pairs. How those combine will have a specific outcome for the business, and even the overall sequence […]
Read More
BLOG

The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation

Allison Snow February 28, 2019
I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […]
Read More
BLOG

The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Srividya Sridharan February 7, 2019
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
Read More
BLOG

Scoring Big With Data: The New Age Of Analytics In Sports

Brandon Purcell February 1, 2019
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] One of the most anticipated games in […]
Read More
BLOG

The Billion-Dollar Healthcare Problem You Can’t Just Walk Off

Daniel Hong January 25, 2019
(Caleb Ewald contributed to this blog.) Super Bowl LIII is right around the corner, and we’ve begun reading the tea leaves and perusing injury reports to divine the future with precision. Will the Pats win another one? Will the Rams start a dynasty? While tea leaves are . . . well . . . tea […]
Read More
BLOG

Everything I Learned About Training A Machine-Learning Model That I Learned From My Kids

Kjell Carlsson, Ph.D. December 24, 2018
“You who are on the road must have a code that you can live by . . . teach your children well . . . and feed them on your dreams.” Graham Nash was spot-on — about machine-learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the […]
Read More
BLOG

The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World

James McCormick December 14, 2018
The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g., wearables, connected cars, etc.) and non-owned IoT devices […]
Read More
More posts