advanced analytics

Insights

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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018

Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]

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Apptio Moves To Automate Enterprise Tech Optimization

James Staten October 3, 2018

Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]

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A Use Case For Business Intelligence Vs. Text Analytics Tools

Boris Evelson July 26, 2018

I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. However, each vendor may format their […]

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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018

Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]

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Five Best Practices To Scale Data Science Across The Enterprise

Kjell Carlsson, Ph.D. June 5, 2018

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale. Outside of well-established use cases — such as risk scoring or optimizing search results — data scientists regularly complain that their solutions can take months or even […]

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Risk Tech, Reg Tech — All The 2018 Tech

Nick Hayes June 4, 2018

The Forrester Tech Tide™: Risk And Compliance Management, Q2 2018 We recently published our Tech Tide™ report outlining 14 key risk and compliance technologies to track in 2018. One of the challenging parts of this research is setting the right scope. We found risk and compliance technology everywhere, covering every industry, region, and niche use case. […]

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Continued Convergence Of Analytics Products And Services

Boris Evelson May 17, 2018

I’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […]

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Call For Participation: B2B Measurement And Analytics Providers

Allison Snow May 11, 2018

Are you an analytics platform or service provider serving primarily B2B businesses? Does your product or service help B2B insights professionals measure their results, understand B2B customers, and drive market growth? Well, I need your help to help the buyers that need your products and services. There is a myriad of partner options for B2B insights professionals that […]

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Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]

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When Goofy Kicks Donald Duck, Your Company Loses

Brandon Purcell April 6, 2018

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City.  As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects.  However, there was also a data manifestation of an age old organizational […]

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Modernize Your Martech Stack for Moments

Julie Ask April 5, 2018

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […]

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AI Unlocks The Business Intelligence In BI

Boris Evelson March 2, 2018

In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they need to obtain insights in a timely manner.  However, even the most modern BI tools that make data more accessible still require significant subject matter expertise to find the right […]

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Top Gear Marketing: How Honda Measures The "Rhythm Of The Brain"

Dipanjan Chatterjee February 12, 2018

Why Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else. When I first collaborated with Nielsen Consumer Neuroscience, they shared a straight-forward eye-tracking heat map of an audience watching a commercial involving shelter pets. The dogs were adorable. And everything […]

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Observations On NRF 2018: Making Retail Great Again

George Lawrie January 26, 2018

The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined to make the right investments to thrive and survive. Three years ago we found retail CIOs most concerned about innovation and security https://www.forrester.com/report/The+Retail+CIO+Agenda+2015+Secure+And+Innovate/-/E-RES121188 At the NRF show in 2018 it […]

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Derisking the AI Worker

Michele Goetz December 21, 2017

When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question. We all know the risk […]

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AI Will Change Organizations From Within

Michele Goetz November 21, 2017

Over the past year I’ve spoken formally and informally with hundreds of companies about their AI initiatives. The biggest AH-HA moment comes when these companies realize the difference between implementing traditional technology and applying analytics with adopting AI. AI is a change from within. New rules for AI are emerging that seem counter intuitive to […]

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Predictions 2018: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail

Boris Evelson November 9, 2017

Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are kicking off their AI pilots or seeing early results, the honeymoon is over as enterprises that naively celebrated the cure-all promises of artificial intelligence (AI) technologies is over. Enterprises needed better data foundations. They underestimated the level of business expertise […]

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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]

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AI APIs - Dead Simple AI

Kjell Carlsson, Ph.D. October 31, 2017

Building AI applications is hard work, but cloud vendors are making it easy by exposing simple-to-call, pay-as-you-use APIs. Want to add real-time speech recognition to your app? There’s an API for that. Want to recognize faces in an image? There’s an API for that and many more, courtesy of cloud giants Amazon Web Services (AWS), […]

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CXEurope 2017: Introducing the Values Based Customer

Henry Peyret October 18, 2017

More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]

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