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Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]
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When Goofy Kicks Donald Duck, Your Company Loses

Brandon Purcell April 6, 2018
I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City.  As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects.  However, there was also a data manifestation of an age old organizational […]
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Modernize Your Martech Stack for Moments

Julie Ask April 5, 2018
The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […]
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AI Unlocks The Business Intelligence In BI

Boris Evelson March 2, 2018
In most enterprises, data access is a fait accompli: 72% of global data and analytics decision makers say that they can access the data they need to obtain insights in a timely manner.  However, even the most modern BI tools that make data more accessible still require significant subject matter expertise to find the right […]
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Top Gear Marketing: How Honda Measures The “Rhythm Of The Brain”

Dipanjan Chatterjee February 12, 2018
Why Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else. When I first collaborated with Nielsen Consumer Neuroscience, they shared a straight-forward eye-tracking heat map of an audience watching a commercial involving shelter pets. The dogs were adorable. And everything […]
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Observations On NRF 2018: Making Retail Great Again

George Lawrie January 26, 2018
The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined to make the right investments to thrive and survive. Three years ago we found retail CIOs most concerned about innovation and security https://www.forrester.com/report/The+Retail+CIO+Agenda+2015+Secure+And+Innovate/-/E-RES121188 At the NRF show in 2018 it […]
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Derisking the AI Worker

Michele Goetz December 21, 2017
When you get over the fear of a robot taking over your job – because if you see our robots today they are still pretty dumb – your next big concern is how these new workers are going to perform. It’s not just a training question, it’s a management question. We all know the risk […]
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AI Will Change Organizations From Within

Michele Goetz November 21, 2017
Over the past year I’ve spoken formally and informally with hundreds of companies about their AI initiatives. The biggest AH-HA moment comes when these companies realize the difference between implementing traditional technology and applying analytics with adopting AI. AI is a change from within. New rules for AI are emerging that seem counter intuitive to […]
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Predictions 2018: AI Hard Fact – Treat It Like A Plug-And-Play Panacea and Fail

Boris Evelson November 9, 2017
Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are kicking off their AI pilots or seeing early results, the honeymoon is over as enterprises that naively celebrated the cure-all promises of artificial intelligence (AI) technologies is over. Enterprises needed better data foundations. They underestimated the level of business expertise […]
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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017
Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]
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AI APIs – Dead Simple AI

Kjell Carlsson, Ph.D. October 31, 2017
Building AI applications is hard work, but cloud vendors are making it easy by exposing simple-to-call, pay-as-you-use APIs. Want to add real-time speech recognition to your app? There’s an API for that. Want to recognize faces in an image? There’s an API for that and many more, courtesy of cloud giants Amazon Web Services (AWS), […]
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CXEurope 2017: Introducing the Values Based Customer

Henry Peyret October 18, 2017
More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]
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Benchmark Yourself, Then Find The Help You Need

Brandon Purcell September 25, 2017
With the passing of the autumnal equinox, it’s time to rake leaves, sip pumpkin spiced lattes, and take stock of the summer’s activities.  For most CI pros, this summer was spent wrangling and analyzing customer data for insights- hopefully with some much-needed R&R sprinkled in.  For me, this summer was also busy and productive resulting […]
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Use AI-augmented Speech Analytics To Drive Growth And The Customer Experience

Kjell Carlsson, Ph.D. September 25, 2017
Your customers are very literally telling you what they want, what they think about your products and services, and what they think about their experiences with your company. They are doing this, often unwittingly, through conversations with your salespeople, your customer service reps, with each other online, and increasingly with virtual agents. Up until now, […]
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The Advisory Board Acquisition Signals The Rise Of Integrated Networks

Alex Kramer September 5, 2017
UnitedHealth Group’s acquisition of The Advisory Board Company’s healthcare business for $1.6B is the largest deal of its size for insurers, injecting the organization with new data resources, professional services, and research expertise. IBM’s 2016, $2.6B acquisition of Truven was one of the first signals of the epic, increasing value of healthcare data. Healthcare organizations […]
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Move Big Data To The Public Cloud With An Insight PaaS

Brian Hopkins August 8, 2017
In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]
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Unlock The Business Value Of Data Science, AI, And Advanced Analytics

Kjell Carlsson, Ph.D. July 25, 2017
It is the best of times, and the worst of times to be a data scientist (apologies to Charles Dickens). It is the best of times, because, like never before, we have access to data, computing power, and rapidly evolving tools to create insights and applications with the potential to revolutionize business and the world […]
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The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Steven Casey July 24, 2017
Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession.  But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data. Trying to bridge that gap […]
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Venturing Into ABM? What You Should Be Asking

Laura Ramos July 12, 2017
Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at producing simple solutions to complex problems. (Hmm. Sounds like a good characteristic for an analyst to have.) It’s a bonus that many […]
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Insights Services Leaders Deliver True Decision Support

Jennifer Belissent, Ph.D. March 7, 2017
The explosive growth of the data economy is being fueled by the rise of insights services. Companies have been selling and sharing data for years. Axciom and Experian made their name by providing access to rich troves of consumer data. Thompson Reuters, Dun and Bradstreet and Bloomberg distributed financial and corporate data. Data brokers of […]
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