agile commerce

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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

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Target Buying Shipt Won't Make Same-Day Delivery Any Easier

Sucharita Kodali December 14, 2017

Target announced yesterday that it acquired a startup in the grocery delivery space called Shipt for $550MM.  If you’re familiar with Instacart, you get the gist of Shipt.  If not, think Uber for groceries—consumers place an order through Shipt and a marketplace of drivers shops for your items and delivers it to you on your schedule.   […]

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Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Frederic Giron July 28, 2017

July 27th marked Amazon’s first e-commerce official foray into the 640 million people strong region. It launched its Prime Now app in Singapore with a compelling two-hour delivery offering that signals a new era in the region’s digital landscape. We see the impact of Amazon’s move not only on the e-commerce and retail industries, but […]

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How Digital Technologies Have Changed The Retail Store

Lily Varon June 23, 2014

One of my first jobs was as a sales associate at a clothing store, after which mall shopping lost any of the leisurely appeal it once held. I still find myself folding clothes I didn't unfurl and fixing hanger hooks to all face the same direction. Chalk it up to knowing how the sausage is made, […]

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A New Generation of Clienteling

Forrester December 8, 2013

As we ramp up our coverage of the digital store, we recently researched the role of retail sales associates to understand their impact in the age of the customer. There’s no doubt that technology has dramatically impacted the way in which consumers discover, explore, buy, and engage with brands, products, and services. However, the impact of […]

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A Bumpy Ride For Retailers At Shop.Org

Forrester October 8, 2013

Last week I was thrilled to attend and present at the annual Shop.org event in the great city of Chicago.  I attended many great presentations, talked at length with the vendor community, and broke bread with some of my old eComm friends.  One observation that was more apparent to me this year is the massive […]

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The ROI of Agile Commerce

Martin Gill September 27, 2013

Its been a labor of love, but its finally here. Yes, I’ve actually published The ROI Of Agile Commerce.   One of the most common themes we hear from firms looking to invest in pushing their digital agenda forwards is “show me the money.” It's not that eBusiness professionals don’t believe us when we say […]

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Omnichannel Execution Missteps Can Cause More Harm Than Good

Forrester August 20, 2013

A few weeks ago I visited a new prototype store from a major U.S. retailer in order to learn more about their omnichannel strategy. Expecting a customer-centric experience that seamlessly connects the digital and physical stores, I was disappointed to see what appeared to be a misguided omnichannel deployment, with an experience that was actually […]

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How to be a Digital Commando

Martin Gill August 12, 2013

These poor, cold fellows stand few miles from my parent’s house in the Highlands of Scotland. They commemorate the founding of the Royal Marine Commandos in 1942, and these windswept, bronze statues (almost as cold as the poor trainees were at the time) overlook the glens and lochs where the original commandos trained. So what’s […]

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What's your in-store digital strategy?

Martin Gill June 6, 2013

At the start of the year, I published a piece of research looking at the major trends we predicted would hit Europe this year. One of the themes I called out was building on Peter Sheldon’s excellent research around The Digitization Of The In-Store Environment; as I put it in European Online Retail: Five Trends To […]

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Why you shouldn’t rush out and hire a CDO

Martin Gill April 30, 2013

Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made a few comments, but I think it’s time to put a firm stake in the ground.   Don’t […]

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Luxury Retailers: Wake Up! The Internet is Here to Stay...

Martin Gill February 11, 2013

The following picture might be a little harsh… …but I’ve spoken to a number of eBusiness executives in luxury retail companies over the last 12 months or so, and by and large they share a similar frustration. For the most part, their senior management remain resolutely defiant in the face of the opportunity that digital […]

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An NRF Retrospective

Peter Sheldon January 17, 2013

As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the show, it was clear that this is no longer just a brick-and-mortar show. The retailers I met with had all sent a […]

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What does the arrival of the Chief Digital Officer mean to the eBusiness team?

Martin Gill January 16, 2013

I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading organizations in response to their increasingly digitally aware consumers. Much of this has been described in our agile commerce research, and […]

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Managing the Cross-Touchpoint Customer Journey

Martin Gill December 4, 2012

It’s no great surprise that many retailers are reporting an increase in multi-touchpoint engagement from their shoppers this year in the run-up to Christmas. Our own Technographics® data has been showing an increase in the use of things like mobile, tablets, and click-and-collect services for some time. But as the number of touchpoints shoppers are […]

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Agile Commerce – that’s Forrester’s word for “Omnichannel,” right?

Martin Gill November 27, 2012

You’ve all heard the term “Omnichannel.” And since you are reading this blog I’m going to assume you’ve also all heard the term “Agile Commerce.” If not, then stop reading now and check out Welcome to the Era of Agile Commerce and Agile Commerce: Know it When You See It. So either you are back, […]

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European Brands are Embracing the Cross-Touchpoint Reality

Martin Gill October 16, 2012

I had the pleasure of presenting an evolution of our Agile Commerce research last week at the Internet Retailing conference in London. It was an interesting event on a number of fronts, but my key take-away from the event was a very positive one. eBusiness executives in Europe have definitely woken up to the Agile […]

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Announcing Forrester’s 2012 B2C Commerce Suites Wave

Forrester September 24, 2012

After many, many months of analysis and hard work, we are very pleased to have published the 2012 edition of the B2C Commerce Suites report – or the artist formerly known as the “eCommerce Platform Wave”. Some high-level conclusions: Investment in commerce technology & platforms remains strong. Fifty-six percent of businesses are increasing their investments in commerce technology, […]

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Shooting Arrows At Eagles

Martin Gill September 5, 2012

Mao Zedong is quoted as having said that: “A revolution is not a dinner party . . . A revolution is an insurrection, an act of violence by which one class overthrows another.” However, history also shows us that violence is not the only way to lead transformational change in a society that is locked […]

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Agile Commerce: Know It When You See It

Martin Gill August 21, 2012

  Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how leading organizations are transforming themselves to embrace the era of agile commerce. One of the questions I personally get asked is […]

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