Asia Pacific
Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.
Insights
Blog
Unleashing Field Marketing To Drive Growth In Asia Pacific
We explore key findings for APAC from Forrester’s 2023 State Of B2B Field Marketing Survey to help organizations understand the state of field marketing regionally and what this means for the operation and organization of a future-ready field marketing organization.
Blog
Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.
Global
Don’t Miss Our 2024 Predictions Deep Dive
Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
Blog
CDPs In APAC: A Fast-Growing Emerging Market
I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual customer data platform (CDP) revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that […]
Blog
What 2024 Has In Store For Indian CMOs
Discussions at recent events in Delhi, Bangalore, and Mumbai revealed what's top of mind for Indian marketing leaders.
Blog
Focus On GenAI In India Will Drive Core Modernization And SaaS Adoption In 2024
In 2024, generative AI will find its way into many initiatives across companies in India. Read our top five India technology predictions for 2024 here.
Blog
My Key Takeaways From This Year’s Singapore FinTech Festival
In Singapore, the ease of global networking is impressive. At the recent Singapore FinTech Festival, a significant event in APAC attracting around 66,000 attendees, I had the valuable chance to connect with clients and friends worldwide. The event offered both enriching conversations and intriguing fintech product demonstrations. Here are some key takeaways from the event: […]
Blog
When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.
Fuel Growth With Strong Marketing-Sales Alignment
Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.
Blog
Generative AI For Marketing In APAC: Call For Survey Participation
Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable use cases of generative AI in marketing today? What potential does genAI offer for improving marketing efficiency? How are leading brands using generative AI for marketing […]
Blog
Predictions 2024: APAC Firms Inspired By The GenAI Wave
In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.
Blog
Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity
According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries. To dive deeper, I talked to B2C marketing leaders in the financial services industry across the region and learned more about their priorities, challenges, and best […]
Blog
Supercharge Your Defense: Level Up AI-Powered Models To Combat Fraud In APAC
As authorized push payment fraud rises, learn three things your enterprise fraud management vendor should have to better leverage AI to combat fraud.
Blog
Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
Despite Economic Headwinds, Malaysian Banks Continue To Improve CX Quality
How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]
Blog
Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
Blog
Forrester’s 2023 Singapore CX Index Shows Scores Flat To Down
Since 2018, Forrester has been tracking how Singaporean customers rate their experience with some of the biggest brands in banking and auto and home insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals several important findings: CX quality among Singapore’s banks slightly dipped. The overall quality of banking experiences has slightly dropped since […]
Blog
Counting Down To Forrester’s Technology & Innovation APAC Event For 2023
Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively. Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles […]
Blog
2024 Planning: Asia Pacific Leaders Can Afford To Tone Down The Caution
After a challenging past few years, business leaders in Asia Pacific can expect a brighter 2024. Learn how to capitalize with Forrester’s Planning Guides.
Blog
CMOs: Is Generative AI On Your Mind?
I do not have to convince anyone today that generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]
Blog
The Optimization Of Localization
Ask any marketing leader in a given region, and they will tell you that global assets need frequent and, at times, extensive localization before they can be relevant to the needs of their local buying audience. Localization is not just about language — it is also about local elements such as imagery, thought leaders, customer […]
Blog
Zero Trust Finally Moves From Concept To Reality For Asia Pacific Firms
Forrester started covering Zero Trust (ZT) adoption in APAC in early 2020, when Zero Trust was largely touted as a buzzword in our region. At the time, this inaugural APAC-specific ZT research showed that, while ZT was already mainstream in the US and Europe, it was slowly but surely gaining adoption in APAC. Fast-forward two […]
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