big data

Big data. You’ve heard of it. But can you harness its power? Collecting, sorting, and deriving insights from big data is a complex affair. Not to mention the privacy concerns. Read on to discover best practices for big data.

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Forrester 2019 Enterprise BI Platform Wave™ Evaluations — Research Update

Boris Evelson July 29, 2019
Forrester has just published 2019 refreshes of our enterprise business intelligence (BI) platform Wave™ evaluations. As the BI market and the technology continue to evolve, so does our research. This year, we emphasized: New market segmentation by both vendor-managed and client-managed platforms, which roughly equate to on-premises and cloud-based platforms, respectively, but not quite. Since […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 15, 2019
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
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The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan March 12, 2019
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
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Prepare For Blockchain’s Impact On The Telecommunications Sector

Dan Bieler February 19, 2019
Blockchain offers telcos opportunities for new business, improved compliance, and efficient operations.
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Data Governance Takes A Turn — And It’s A Doozy

Michele Goetz February 6, 2019
If you were to ask me a year ago what I would point to as a best practice for data governance, my response would be to look at what financial services firms do to meet their regulatory requirements. Fast-forward to the age of GDPR and the new privacy mandates coming out of California (CCPA), and […]
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Deep Dive Into Data Commercialization At Forrester’s Data Strategy & Insights 2018 Forum

Jennifer Belissent, Ph.D. November 28, 2018
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” Data is, without a doubt, valuable. But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […]
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Is Your Data Strategy Ready To Keep Up?

Brian Hopkins November 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan? Yup, but our discussion was about IBM’s […]
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Forrester’s First-Ever Data Strategy & Insights Forum — Don’t Miss It!

Noel Yuhanna November 15, 2018
Today, business users need trusted data fast to make better business decisions, while business technology needs require lowering costs, minimizing complexity, and improving efficiency. In addition, the proliferation of data, and the explosion of new data sources such as social media, IoT and mobile, further aggravate the issue. Poorly integrated business data often leads to […]
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Transform Your Organization From Data-Driven To Insights-Driven

Boris Evelson November 14, 2018
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]
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Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Gene Leganza October 24, 2018
I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […]
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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018
Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]
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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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Cloudera And Hortonworks Merger: A Win-Win For All

Noel Yuhanna October 4, 2018
Cloudera and Hortonworks jointly announced that they have entered into a definitive agreement under which the companies will combine in an all-stock merger of equals. Under the terms of the agreement, Cloudera stockholders will own approximately 60% of the equity of the combined company and Hortonworks stockholders will own 40%. While both have been fierce […]
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Cloud Empowers Innovations

James Staten July 25, 2018
This value was strongly reinforced at Google Cloud Next ’18 this week. Several enterprises talked through how cloud services like Google Cloud Platform are not just sources of application agility and on-demand infrastructure but are platforms providing high-value access to technology chains they can leverage confidently for innovation efforts. For example, Larry Colagiovanni, vice president […]
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BI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data

Boris Evelson July 24, 2018
Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […]
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Technology Innovation: It’s Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]
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Technology Innovation: It's Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]
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SAP Leonardo Is Growing Up

Leslie Joseph May 22, 2018
Here are a few thoughts from the SAP Leonardo Center launch in Singapore in early May. The good news: Since we last reported on Leonardo, SAP is clearer about what Leonardo actually is and has more mature messaging and interesting customer examples to share. Leonardo itself, though, continues to be a work in progress. So, […]
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Continued Convergence Of Analytics Products And Services

Boris Evelson May 17, 2018
I’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […]
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Track-And-Trace Solutions Improve Strategic Objectives Across The Entire Value Chain

Dan Bieler March 6, 2018
Building the business case for your digital investment is hard, so you need to drill into the specifics of any given process you intend to digitize. Digital track-and-trace solutions contribute to ROI in many different ways. The main strategic reasons for using them are: More effective risk management. Many countries are putting in place regulations […]
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