budgeting

Insights

The Video Universe Is Expanding, And Video Market Players Must Adapt

Brandon Verblow August 9, 2018

In season four of Netflix’s BoJack Horseman, an animated series about the struggles of a former 90s-era sitcom star of the same name, BoJack’s agent Princess Carolyn is pitching a new series starring BoJack. The pitch is to executives at the fictitious WhatTimeIsItRightNow.com, an online source for local times around the world.[i] The website has […]

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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Brandon Verblow August 1, 2018

Facebook’s Q2 2018 earnings call was not well-received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a U.S. traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest earnings […]

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Facebook's Latest Earnings Report Should Not Alter Marketers' View Of Social Ad Spending

Brandon Verblow August 1, 2018

Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […]

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Technology Innovation: It's Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]

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Technology Innovation: It's Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]

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Where To Invest Your Adtech And Martech Dollars

Mary Pilecki April 10, 2018

As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest? These questions can keep marketers up at night as they think about ways to provide contextually relevant experiences to their consumers. However, nearly two dozen Forrester colleagues and I just […]

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Global Tech Market Will Grow By 4% In 2018, Reaching $3 Trillion

Andrew Bartels October 11, 2017

Forrester’s has published its mid-year global tech market outlook for 2017 and 2018 (see “Midyear Global Tech Market Outlook For 2017 To 2018”). In constant currencies, we project that global purchases of technology software, hardware, and services by businesses and governments will grow by 3.4% in 2017, and by 4% in 2018. Software and tech […]

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B2B Marketing Budgets Put New Emphasis On Talent And Technology

Laura Ramos June 2, 2017

Question: What do a B2B marketing leader with plenty of money and resources and the Jersey Devil have in common? Answer: Neither exists. And in 2016, neither do big B2B marketing budget increases. Forrester’s recent report “Conflicting B2B Marketing Priorities Threaten To Derail Program Progress” (subscription required) takes a closer look at some of the […]

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What's The Impact Of Content Marketing In The B2B Marketing Mix?

Laura Ramos March 25, 2016

I have a confession to make.  I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy. (And you will hear an earful if you are unfortunate enough to ask it.)    “Laura, which B2B marketing tactic works the best?”   And I’m thinking, “Do […]

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Forrester’s Security & Risk Spotlight: CISO Expertise From Across The Pond

Stephanie Balaouras January 25, 2016

2015 was a tumultuous year for CISOs. Breaches affecting The Home Depot, Anthem Blue Cross Blue Shield, and T-Mobile dominated the headlines worldwide and left no industry, region, or CISO unscathed. These unfortunate spotlights created a slew of negative infosec publicity along with panicked demands from business leaders and customers alike. How secure are we? […]

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India’s 2014-2015 Budget: A Gold Rush For Tech Vendors

Forrester July 11, 2014

The new Indian government announced its maiden 2014-2015 budget yesterday. Forrester views the latest budget as progressive, pragmatic, and a step toward building a “new” India. We expect the aggressive push on infrastructure and manufacturing as well as the focus on reforms to help lift India out of its economic doldrums. Here, in no particular […]

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From Revenue To Life-Cycle Management: 2014 Investment Imperatives For B2B CMOs

Laura Ramos December 28, 2013

As B2B CMOs tally up 2013 budget returns in these final days of December, the need to invest in technology, people, and processes to better manage customer interactions at every buying stage from suspect to advocate will become essential. For those yet to venture into marketing automation in a significant enterprisewide manner, 2014 will be […]

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CIO Crisis Alert: India Will Lead Asia Pacific IT Salary Increases In 2014

Forrester November 26, 2013

With a weakening economy, skyrocketing food prices, and an attrition rate of around 14%, Indian CIOs’ biggest worry is increasing the salaries of their IT staff. Data from Forrester’s Forrsights Budgets And Priorities Survey, Q4 2013, indicates that 71% of Indian CIOs will increase their spending on IT staff salaries and benefits in 2014 — […]

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Midmarket IT Spending In India: Rising Customer Expectations Drive Change

Forrester September 2, 2013

I’m currently in the process of wrapping up a report on midmarket IT budgets and spending trends in India for the 2013-2014 fiscal year (April 1, 2013 to March 31, 2014). For this report, we collected extensive data from 430 midmarket businesses (those with 400 to 2,500 employees) in the country to examine IT and […]

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India’s Excise Duty Increase On Mobile Phones Won’t Have Much Impact

Forrester March 4, 2013

  On February 28, 2013, India (as part of its 2013-2014 budget) announced that it would increase the excise duty on mobile phones costing more than $36 to 6%, up from the current level of 1%. Forrester believes that this increase will not affect the mobile industry in India very much because: Sub-$100 smartphones will […]

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Misaligned Perspectives Are Driving CIOs And The Business Apart In India

Forrester February 15, 2013

Data from the Forrsights Budgets and Priorities Tracker Survey, Q4 2012 highlights the increasing gap between CIOs and business decision-makers (BDMs) in India — a gap that originates in misaligned perspectives. The rapid rise of social media, cloud computing, and mobility in India has started to significantly affect how organizations do business in the country. […]

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The Atlantic Ocean Divides Financial Aspirations For CISOs In 2013

Forrester January 15, 2013

  As 2012 came to a close, we studied the financial position of many CISOs and asked about their expectations for 2013. Unsurprisingly, it was apparent that 2012 was another difficult year and that CISOs had been keeping their belts tight once again. When compared with the other IT departments, however, it became clear that […]

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Planning Guidance For Your 2013 Budget

Forrester November 5, 2012

Forrester's 2013 planning guidance is an essential element to your annual process of establishing your plan, defending your plan, and ultimately winning with your plan. On November 20 at 11:00 a.m. EST Forrester analyst Lori Wizdo will share some compelling insights from our Q3 2012 B2B Marketing Tactics and Benchmarks Online Survey.  Please plan to register […]

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Cloud Computing By The Numbers: Understanding The True Cost Of Cloud Services

Dave Bartoletti August 26, 2012

With VMworld in full swing this week and Microsoft’s cloud-centered Windows Server 2012 launching soon after, your options for technology to build and deploy enterprise clouds is about to expand significantly. Meanwhile, Amazon continues to drop prices faster than your local Wal-Mart, introduce new cloud compute and storage services almost monthly, and has already gobbled […]

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What Your CFO Needs To Know About Market Insights

Forrester June 6, 2012

Savvy market insights professionals understand that the CFO is the ultimate budget decision-maker and, as such, merits outreach by the head of market insights to show the value-add market insights provides. But does your CFO get market insights? Or does he or she see your department as a discretionary cost center? Reach out and share […]

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