business technology (BT)

Insights

BLOG

Predictions 2019: Transformation Goes Pragmatic

Carrie Johnson November 8, 2018

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […]

Read More
BLOG

DAM Or Web CMS? Find Out Which Digital Experience Technology You Need

Nick Barber November 7, 2018

We get a lot of questions from clients about the differences between digital asset management (DAM) and web content management systems (web CMSes). In this two-part series, Mark Grannan and I break down the technologies into four categories: users, assets, workflow, and delivery. In our first video, we tackle users and assets. Do you need […]

Read More
BLOG

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

J.P. Gownder November 6, 2018

Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value. Since then, […]

Read More
BLOG

Predictions 2019: CIOs, Don’t Put The Cart Before The Horse

Matthew Guarini November 5, 2018

While playing the role of parent, I find that I trot out old tropes like “apply the rules,” “start with the basics,” and “don’t get ahead of yourself” when helping my kids with their homework. And I find that I get into some of the same conversations when I have the opportunity to engage with […]

Read More
BLOG

Reshape Logistics With A B2Me Digital Supply Chain

George Lawrie July 24, 2018

Each Order Is Special To An Empowered Customer You’ve heard a lot of buzz about AI and blockchain reshaping logistics. Age-of-the-customer empowerment means that companies must use every means to close the gap between customer-facing and back-office applications. Today’s hub-and-spoke supply chains deliver low-cost bulk distribution. But to an empowered customer, each order has special […]

Read More
BLOG

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Bobby Cameron July 13, 2018

Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed firms rapidly take advantage of emerging technologies: working with new technologies in the lab, discovering new business possibilities enabled by these technologies, and then […]

Read More
BLOG

Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Andrew Bartels July 11, 2018

The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2018 To 2019.” These growth rates, while healthy, still lag the US tech market’s growth by a couple of percentage […]

Read More
BLOG

US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Andrew Bartels July 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just-published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget categories, […]

Read More
BLOG

CX For Gov IT: Driving Federal IT Performance Using CX Principles

Matthew Guarini May 18, 2018

The reality is that most Federal IT leaders are under increased scrutiny to deliver increased value and productivity from technology investments at the lowest cost. Simply performing a top-to-bottom technology rationalization effort will no longer make their organization instantly lean and Agile. Let’s level-set the conversation: Most Federal agencies are struggling to create value — namely […]

Read More
BLOG

Automation Technologies, AI, And Robotics Are Critical CIO Targets

J.P. Gownder April 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […]

Read More
BLOG

Four Forces Drive The Consumer's Tech Stack

James L. McQuivey April 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […]

Read More
BLOG

The State Of Digital Business 2018: Top Technologies

Nigel Fenwick March 2, 2018

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “The Top Emerging Technologies For Digital Predators” in 2017. More recently, as I was examining our latest digital survey […]

Read More
BLOG

Predictions 2018: CIOs Will Lead Organizations To Say Farewell To The Chief Digital Officer

Matthew Guarini November 6, 2017

When I look back at my time as a CIO, I often say it was only half-Dickensian. I bet you can guess which half! Legacy was rampant. Ops models and operating frameworks were based on dated theories. Just as folks felt like they were getting a handle on things, what happens but this thing called […]

Read More
BLOG

Selecting an Emerging Technology? Let Forrester Help You With Our New Technology Portfolio

Carrie Johnson October 23, 2017

A new crop of emerging technology stands poised to unleash another cycle of raised consumer expectations, changing behaviors, and disruption. The stakes for business leaders are high — a wrong investment could put your firm out of business; make the right move and you’ll vault over your competitors.   Which tech should you bet on? Which […]

Read More
BLOG

Cover Your aaS Renewal Discussions

Elaine Hutton September 8, 2017

Many of our clients are fast approaching their contractual renewal dates for Cloud and as-a-service (aaS) offerings. They have expressed concerns over vendors changing licensing models and pricing terms at the renewal point, usually to our clients’ detriment. They feel almost powerless at the negotiation table and perceive that vendors are playing on their immaturity […]

Read More
BLOG

Blockchain Fever: The Potential And Challenges Of Blockchain Technology 

Victor Milligan August 21, 2017

In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate perspective on blockchain’s potential as an economic engine. Podcast transcript Victor Milligan: Hi, I’m Victor Milligan. Jennifer Isabella: And I’m Jennifer Isabella. Victor Milligan: Your co-hosts for Forrester’s podcast, What It Means, where we explore the […]

Read More
BLOG

Progress At The White House: A TBM In Every Pot

Eveline Oehrlich July 25, 2017

I was fortunate to participate in a historic morning gathering last week at the White House! Industry-leading private sector CIOs discussed and shared their technology business management (TBM) best practices, approaches, and ideas with CIOs and technology leaders of federal agencies. The White House leader for strategic initiatives kicked off the morning by setting expectations […]

Read More
BLOG

Black Hat Buzzword Bingo 2017

Chase Cunningham July 24, 2017

Every year at Black Hat, the buzzword factory is in full swing. Last year the word of the day was Artificial Intelligence or Machine Learning (or in the off chance you met with someone who knew what they were talking about, they would call it “AI or ML”).  The year before that, the word of […]

Read More
BLOG

Why You Are Getting Disrupted

Brian Hopkins May 9, 2017

The overriding theme of every disruption story I’ve ever heard is that firms thought they had more time than they did. So, I’ve been pondering the why. We can see disruption happening all around us, but why is it so difficult to get out in front of it? Then I slogged my way through Ray […]

Read More
BLOG

Bimodal IT Is Past Its Due Date: Providing Speed And Innovation Need To Top The CIO's Agenda

Tim Sheedy May 1, 2017

Many CIOs have embraced bimodal IT as a way to create relevance for the technology organization in the age of the customer. With marketing, CX, and other teams increasingly building their own development teams or turning to outside agencies for their technology needs, CIOs have recognized that they need to help drive fast change, not […]

Read More