business technology (BT)

Insights

The Data Digest: Get Inside The Mind Of Your Changing B2B Tech Buyer

Tyler McDaniel October 25, 2016

Technology has become the foundation for nearly every customer experience, enabling companies to provide new sources of value to customers with each interaction. It’s no surprise, then, that business leaders are shifting their mindset and their approach to technology. Specifically, tech-empowered customers and their rising expectations have led to changes in: Business priorities and areas […]

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The Data Digest: Do You Know Your New Technology Buyer?

Tyler McDaniel October 6, 2016

For years, technology purchasing has been moving away from a central IT approach and into the business. Forrester Data shows that in North American enterprises, 73% of technology spending is either business-led or the business provides significant input into IT’s purchase — up from 71% last year.  Clearly times have changed when it comes to […]

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Update Your Balanced Scorecard With Business Outcome And Agility Metrics

Martha Bennett September 26, 2016

We’ve entered the age of the customer, where powerful customers are disrupting every industry.  In response, companies will have to change how they develop, market, sell, and deliver products and services directly to their customers and through their partners. CIOs and their teams are crucial to these strategic responses and will have to track transformation […]

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An Existential Threat

George Colony August 22, 2016

A message for CEOs:  You are slowly going out of business, and many of you don’t know it yet. Your customers demand reliable and compelling experience, enabled by your business technology (BT). If that technology fails, or if you fail to provide that technology, you will lose customers and market share. Your company will be acquired, broken […]

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Cisco Takes Next Step To Becoming A Partner For The CIO's BT Agenda

Dan Bieler August 19, 2016

Cisco's declared intention to further invest in key priority areas in its portfolio, such as security, IoT, collaboration, next generation data center and cloud, did not come as a great surprise to Forrester. Last year, we evaluated Cisco’s efforts to transform itself  from a network business to a global provider of business technology (BT) — […]

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Brexit Vote Means Weaker UK And European Tech Market In 2016 And 2017

Andrew Bartels July 13, 2016

As soon as the news of the Brexit vote in the UK came out, the Forrester team began revising our UK and European tech market forecast to take into account the economic implications and uncertainties of the voters’decision that the UK should leave the EU. Based on this revised analysis, we predict the UK tech market […]

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CIOs: Life In The Fast Lane

Sharyn Leaver April 27, 2016

The pace of business – heck, the pace of life, gets faster and faster. Faster processing, faster delivery, faster innovation – and faster adoption and abandonment of that innovation — is the reality we all live in today. Leaders run fast businesses to win and to stay apace or in front of dynamic customers and […]

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Your Business Technology Strategy: Go Fast Or Go Home

Sharyn Leaver March 29, 2016

CEOs and their leadership teams are at a crossroads as technology underpins virtually all customers’ expectations and unlocks new sources of customer value. The choice is rather straightforward: invest heavily in business technology (BT) to win, serve, and retain customers, or flounder under the weight of legacy IT. The choice is obvious, isn’t it? We […]

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MarTech + AdTech: An Embarrassment Of Riches

Carlton Doty February 12, 2016

A CMO and a CIO walk into a hotel bar (Let’s call them Tom and Dick). After ordering a drink, Tom says, “Dick, I really need to start working with a DMP this year, and I want your help selecting one.” Dick says, “A DMP? My enterprise architecture team is building a near real-time, self-service […]

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Salesforce Announces New Pricing And Packaging -- What It Means To You

Liz Herbert February 2, 2016

After more than a decade of keeping its published pricing largely unchanged, Salesforce today announced new pricing and packaging for its core products. What you need to know: Pricing will go up for core editions. New Sales and Service Cloud Lightning Editions will come in three flavors: Professional Edition (PE) — $75; Enterprise Edition (EE) […]

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Global Tech Market Will Continue To Grow At 4%-5% Rates In 2016 And 2017

Andrew Bartels January 5, 2016

Forrester has just published our global tech market report for 2016 and 2017 (see “The Global Tech Market Outlook For 2016 To 2017- The Five Themes That Will Define Tech Spending In The Next Two Years”). For the first time, our January 2016 global forecast includes telecommunication services (voice and data, wireline and wireless), which […]

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ForecastView Meets Business Technology

Jennifer Adams December 28, 2015

Welcome to my blog! I joined Forrester recently as a senior forecast analyst on the ForecastView team focusing on business technology (BT) topics. What is ForecastView you ask? It’s a Forrester product that puts the numbers around our research reports by publishing a five-year quantitative outlook. To learn how our forecasts can help you with […]

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CIOs Move From Custodians To Digital Stewards in 2016

Sharyn Leaver November 2, 2015

We’ve been telling you that you need to transition from strictly managing an IT Agenda to owning a BT Agenda, too. 2016 is the year that needs to happen: your CEO will be looking for you to drive digital in your company — and increasingly digital is becoming your business. At the center of your […]

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The Top Tech Trends To Watch: 2016 To 2018 — Should Help Accelerate CIOs’ BT Agenda

Bobby Cameron September 13, 2015

CIOs already face significant pressure to understand and respond to digitally empowered customers. And as their firms’ customer experience (CX) focus intensifies, CIOs must bring digital into the heart of customer engagements — leveraging technology to assure high value end to end across the customer life cycle. The next wave of tech trends to watch […]

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The Top Technology Trends To Watch: 2016 To 2018

Brian Hopkins September 9, 2015

Enterprise architects face more exciting — and greater — challenges as the age of the customer takes off. But technology invention, innovation, and spending are notoriously cyclical. In fact, our first tech trends report in 2009 predicted a boom cycle through 2016. And we have seen this — with social, mobile, cloud, analytics, and big […]

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Data Digest: Business Technology-Focused Companies Win In The Age Of The Customer

Christopher Kelley August 11, 2015

Forrester has written extensively about the Business Technology imperative in the Age of the Customer. While the transformation from IT to BT is challenging, Forrester’s Business Technographics data highlights how business leaders have increased – and plan to continue increasing – their technology spending. This means that the train has left the station and CIOs […]

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Data Digest: Internet of Things Success Requires a Close Partnership Between IT and Business

Marc Jacobson July 20, 2015

Survey data from Forrester Research indicates that Internet of Things (IoT) solutions may finally be ready for ‘prime time.’ Business Decision Makers (BDMs) report that IoT has become a top business priority and they are assessing solution feasibility and, in some cases, already investing. IoT will be driven by the business side of the house, […]

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To Be Customer-Obsessed, Firms Must Also Be Technology-Obsessed

Ted Schadler July 15, 2015

There is much talk about being customer-obsessed. What does it take to be customer-obsessed? Recently, in The New Yorker, Mary Powell, CEO of Green Mountain Power, a small energy company in Vermont, told a story of customer-obsession. Her customer-obsession starts simply: Help customers reduce their energy footprint at no net cost. Green Mountain accomplishes this by […]

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How To Go From Dinosaur To Eagle - Or Risk Being The CISO That Got Hit By The Comet

Peter Cerrato July 9, 2015

Peter Cerrato is a principal consultant for Forrester's Business Technology consulting practice.   A very strange and sudden thing happened 66 million years ago. A comet crashing into the Mexican Yucatan peninsula near Chicxulub put an end to the long reign of the dinosaurs. But not so fast. We now know that some of those […]

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Data Digest: Partner With Business Leaders To Lead The Business Technology Transformation

Tyler McDaniel July 7, 2015

For CIOs, finding a clear path forward in the Business Technology (BT) Agenda can seem daunting, as you work to balance critical operational requirements with new initiatives designed to help your organization win, serve, and retain customers.  But there are trailblazers in your organization.  Forrester continues to see spending on technology spread and move out […]

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