business value

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Beyond Moore's Law: How Exponential Technology Will Drive Disruption

Brian Hopkins September 24, 2018

I’ve been thinking a lot about exponential technology and asking myself: “Is disruptive change due to ‘Moore’s law’ done?” Newsweek recently proclaimed, “The Future Of Technology Is Uncertain As Moore’s Law Comes To An End.” However, while most experts agree that silicon transistors will stop shrinking around 2021, this doesn’t mean Moore’s law is dead […]

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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

James Staten April 30, 2018

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […]

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Accelerate Your Culture Practices For Digital Transformation

Michelle Beeson March 5, 2018

Successful digital transformations are underpinned by a strong digital culture, which is a huge enabler of change. But, for most organisations, cultural change is still the largest barrier faced for successful transformation and the most difficult to overcome. Forrester’s digital maturity model identifies three levels of maturity, each with common practices and each building on […]

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Augmenting Employee Performance With AI And Other Technologies

J.P. Gownder February 13, 2018

In a major new research report, The Technology-Augmented Employee, I take on a problem that’s vexing CIOs and government leaders alike. In aggregate, US companies face a productivity paradox: Despite billions of dollars invested in technology, growth in employee productivity has slowed since 2004. Even though global technology spending will for the first time pass […]

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Observations On NRF 2018: Making Retail Great Again

George Lawrie January 26, 2018

The National Retail Federation’s Big Show attracted tens of thousands of attendees . Far from resigning themselves to conquest by market places they are determined to make the right investments to thrive and survive. Three years ago we found retail CIOs most concerned about innovation and security https://www.forrester.com/report/The+Retail+CIO+Agenda+2015+Secure+And+Innovate/-/E-RES121188 At the NRF show in 2018 it […]

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Agile Only ? No thanks ! Agile + DevOps, Please!

Diego Lo Giudice December 21, 2017

In 2017 — although I suppose I should say in 2018, as it’s almost the end of December — it is simply unacceptable for any IT organization to focus on an Agile-only or DevOps-only journey. They are two sides of the same coin, and one completes the other. If your service provider tells you that […]

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Agile Plus DevOps Is Slowly But Steadily Reaching Enterprise Scale

Diego Lo Giudice December 14, 2017

Agile is still alive and well and in demand, according to Forrester’s Agile adoption panel. This year, our biannual survey tracking the health of Agile initiatives focused on the main challenge: Agile at scale. As software teams get further along their Agile transformation, they find that, despite some improvements, scaling vertically and horizontally remains their biggest […]

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AI Will Change Organizations From Within

Michele Goetz November 21, 2017

Over the past year I’ve spoken formally and informally with hundreds of companies about their AI initiatives. The biggest AH-HA moment comes when these companies realize the difference between implementing traditional technology and applying analytics with adopting AI. AI is a change from within. New rules for AI are emerging that seem counter intuitive to […]

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Another Mobile Feature Banks Should Offer: Subscription Management

Peter Wannemacher October 2, 2017

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]

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Déjà Vu All Over Again, Or Why CIOs Still Fail At Communicating Value

Forrester February 25, 2014

One of my colleagues, Karen Rubenstrunk, is a principal advisor for our CIO Executive Program. I’ve known Karen for close to 20 years; she is a superior CIO coach. Recently, we found ourselves discussing the challenges CIOs have communicating business value. Here is Karen’s point of view: If you’ve been around tech management as long […]

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Master Has Presented MDM With Clothes! MDM Is FREE!

Tyler Shields January 29, 2014

Mobile device management is a fully commoditized market. In the strictest definition of MDM, the available functionality is limited to those application programmer interfaces that are made available by the operating system vendor (Google or Apple). There is very little that traditional MDM offerings can do to differentiate themselves from the other 100+ vendors in […]

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Seven Steps To A Needs-Based Marketing Strategy

Anthony Mullen October 15, 2013

Brands deals with human needs and wants. Leo Burnett, the advertising executive, said: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and hopes.” Smart brands know not to initially focus on what they have to sell but rather on how it meets consumers’ needs. If you can address […]

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App Dev Pros Have Been Using Metrics For The Wrong Reason: Control. It's Time To Use Metrics To Validate And Improve Delivery!

Diego Lo Giudice September 11, 2013

Within the modern applications era, regardless of whether new software applications are being developed and delivered for mobile, tablets, or the Web, the truly successful app-dev leaders will be those who focus on delivering constant value and incremental improvement to their business. That is a totally different perspective from “I need to keep control of […]

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Software Companies Can Gain Competitive Advantage By Making Their Pricing Value-Based

Duncan Jones March 20, 2013

I help hundreds of technology buyers each year to understand the impact of technology changes on their software contracts, but I also get questions from software providers about how best to price their products. Some are bringing new products to market and want to know how to maximize revenue, while others are struggling with obsolete […]

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Sales Conversation Webinar With Scott Santucci Moved To November 14! Thanks Sandy!

Forrester November 1, 2012

  IN CASE YOU MISSED THIS CHANGE IN SCHEDULING, OUR NEXT WEBINAR IS NOW ON NOVEMBER 14. ________________________________________________________________________________________________________ Regardless of a salesperson's conversational skills, buyers have to care about what those salespeople have to say. So how likely is it that an executive is going to agree to meet with someone who is geared up […]

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Information Value and Risk Assessment

Forrester October 16, 2012

  I just wrote a paper on the value of information security. Please see the paper here. It is something I have thought about for a long time. Information security as a technical discipline but someone has to pay for all this fun we are having. My assumption is that as Willie Sutton is quoted as […]

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Agile Development Makes Business Technology Come True; It Embodies Business Value In Software

Diego Lo Giudice March 16, 2012

There is no doubt that Agile growth in the market is significant, and the growing daily number of inquiries I’ve been getting on Agile from end user organizations in 2012 gives me the impression that many are moving from tactical to strategic adoption. Why’s that? Many reasons, and you can read about them in our […]

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My 2011 Blog Of Blogs: Hopefully The “Important” ITSM, ITIL, People, ITAM, SAM, ITFM, Etc. Stuff

Forrester December 21, 2011

In the spirit of the somewhat overstated movie advertisement: “If you only read one of my blogs this year, read this one”; although I prefer the version for The Naked Gun 2 1/2: “If you only see one movie this year… you should get out more often.” Anyway, so many blogs, so little time; and […]

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Warning: Your Journey To “Demonstrating IT-Delivered Value” Passes Through The Quaint Little Town Of “Understanding IT Costs"

Forrester November 16, 2011

Last week, I presented at the itSMF UK’s annual conference on the subject of value or, more specifically, I hid an awful lot of IT financial management-related content behind the title: “Anybody Questioning Your Value?” Importantly, this is not IT value; I am referring to business value. It was a surprising session in many ways. […]

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IT Value, Like Beauty, Is In The Eye Of The Beholder

Forrester September 12, 2011

Oscar Wilde once said that "The cynic knows the price of everything and the value of nothing." I shudder to think what young Oscar would have said about I&O organizations that don’t know what it costs to deliver individual IT services let alone the value they deliver to the business. Just knowing that it costs […]

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