Business Value
Measuring the business value of a specific investment — and, thus, measuring ROI — is often easier said than done. Discover best practices for calculating and analyzing business value.
Insights
Blog
Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
Blog
Investing In Customer Success Delivers 107% ROI Within Three Years
Explore the benefits of dedicating a team to customer success management, outfitting them with purpose-built technology, and enabling them to drive consistent experiences that lead to retention and growth.
Capture & Prove Marketing’s True Value Beyond Sourcing Metrics
Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.
Blog
Are B2B Buyers Cowards?
No matter how big a game a buyer talks, less than a third of all buyers are risk-tolerant. Trust is the remedy to risk — and trusted companies are more likely to win and retain customers and enjoy a strong buyer preference.
Blog
Financial Services, Healthcare, And Public Sector Clients Are Rapidly Adopting Workday Finance, Adaptive, And PRISM
Planning an HCM or Finance/ERP RFP this year? Get some key takeaways from Forrester's new Workday Services Landscape report.
Blog
CX Transformation Is Tough — Equip Your Org To Go The Distance
Danger! Obstacles Ahead! Customer experience (CX) has been a professional competency for two decades, and “Prove CX ROI” is still our CX clients’ top priority! Forrester’s data shows that 86% of CX professionals are building (or rebuilding) their business cases. Regardless of how much distance you have covered on your transformation journey, how many projects […]
Blog
Critical Success Factors For A Successful IT Platform Team Transformation
Platform teams have emerged as a significant shift in how we approach technology management. They are responsible for creating the infrastructure that other teams build upon. But transitioning to platform teams is not as simple as rebranding current IT operations teams but rather requires a fresh approach to IT management.
Blog
One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases
It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.
Global
Don’t Miss Our 2024 Predictions Deep Dive
Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
Blog
OpenAI Has Five Possible Paths To Monetization
For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.
Blog
Holiday Magic Begins With Empowered Store Associates
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
Blog
Tune Commerce Search To Support Santa This Holiday Season
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
Blog
TIER: How To Evolve Your Business Model — Apple
Apple’s fintech plays have big implications for its core market and financial services. But it’s not the only tech company making moves.
Blog
Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
Revealing The Riches: The Power Of Robust Survey Data In A TEI Study
Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes. Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data.
Blog
To Become Future Fit, Ditch The PMO Moniker
To become more future fit, consider moving your IT operations from a project management office to a strategic value office operating model. Learn the key points in this post.
Blog
Reap The Rewards Of Empathy, The Emotional Buoy Of Trust
This week, we are thrilled to release new research: Build Trust And Lasting Emotional Bonds With Empathy. This report delves into empathy, one of the most critical of the seven levers of trust defined in the trust imperative. Forrester defines empathy as: The perception that an organization is emotionally connected to its customers, employees, […]
Blog
What’s New In Software Pricing And Contract Negotiation Success
In 2023, the tech sector is seeing shrinking growth, pressure on profits, and price hikes. Understandably, there are a lot of questions around what these price changes mean and how contract negotiations should be approached amid this uncertainty.
Blog
TIER: Emerging Tech’s Chicken And Egg Productivity Paradox
Many firms fail to understand the full impact that emerging technology has on productivity. In our new report, we cover what your tech productivity formula must include, how to maximize productivity with your tech investments, and the role operating capacity plays in productivity.
Forrester Decisions For Digital Business & Strategy
Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.
Blog
TIER: M&A And CVC Are Shifting The Growth Narrative
Mergers and acquisitions (M&A), plus corporate venture capital (CVC), are shifting toward acquiring tech capabilities that give access to new markets.
Blog
The New Major Cloud Adopters: Financial Services
Learn why financial services organizations are relying more on public cloud today for digital banking services.
Blog
Cybersecurity Firms Aren’t Immune To The Economic Downturn
Last week, Forrester published its first report on what cybersecurity vendors’ quarterly earnings mean for technology executives. This research involved analysis of earnings calls from 10 publicly listed cybersecurity service providers. This information showcases existing trends and strategies and hopefully saves you some time by highlighting the most important interpretations. Even though most cybersecurity vendors’ […]
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