chief marketing officer (CMO)

Latest Posts

“Lost” Catch-Up: Future of TV?

Okay, everybody needs to watch Lost tonight, to see if this nutty idea works. (On-screen text on a repeat of last season’s finale, to…

January 30, 2008 | Forrester

Get Real, TechCrunch

I’m just guessing, but I’m guessing you should file this under “Left Coast Steaming Loads of Cr@p” Right next to the nonsense about practically-insolvent…

January 25, 2008 | Forrester

Dream Job

One of — possible the — best media analysts on Wall Street, Goldman’s Anthony Noto, is leaving to be CFO of the NFL. The…

January 17, 2008 | Forrester

Sorry, Apple Movie Rentals No Game-Changer

I’m sorry, but I’ll have to disagree that Apple’s movie rental story will do for movies what iTunes did for music. To really change…

January 15, 2008 | Forrester

More Prediction Anticipation

I’m still behind on making my 2008 predictions for media and technology. Will yet another Top Ten of 2007 tide you over for another day?…

January 10, 2008 | Forrester

Prediction Anticipation

Yikes, it’s getting into January, and I continue to slack on delivering my 2008 media and technology predictions. (Although I’m not going to pull the…

January 8, 2008 | Forrester

If It’s on the Simpsons, It Must Be True

Last night on the Simpsons, as Dan Rather was introducing his presidential primary media panel, consisting of reporters from CNN, Slate, and the Washington Post,…

January 7, 2008 | Forrester

Another Great One Passes

Oh, now I’ve really got the post-holiday blues. We’ll never hear the story of Flashy’s adventures in the Civil War, or Khartoum, or with Maximilian…

January 6, 2008 | Forrester

TV Media Planning Evolves. Slowly

From the If the Journal Says It, It Must Be True department: media planners aren’t wonky anymore; they’re rising stars! And behavioral analysis is more…

January 4, 2008 | Forrester