chief marketing officer (CMO)

Latest Posts

TV Media Planning Evolves. Slowly

From the If the Journal Says It, It Must Be True department: media planners aren’t wonky anymore; they’re rising stars! And behavioral analysis is more…

January 4, 2008 | Forrester

Bad Predictions, Part XIV

Chalk this up as another bad prediction. I didn’t think much of the chances for MTV’s Tila Tequila show. Good thing I’m not…

January 3, 2008 | Forrester

Everybody Will Be Talking About the Weather

I’ve been a long-time admirer of Landmark Communications, a highly disciplined media mini-conglomerate. It appears that it’s breaking itself up, and selling off…

January 3, 2008 | Forrester