chief marketing officer (CMO)

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AOL Q4 Advertising Results

According to documents posted at Time Warner, AOL’s ad business looked like this: Total ad revenues for 2007 – $2.2B, up 18%. Domestic ad…

February 6, 2008 | Forrester

Modern Thinking from MTV

A gang of Jups spent some quality time with a gang of MTV Music/Logo execs today. MTV has a perhaps surprisingly solid online story to…

February 6, 2008 | Forrester

Why Rupert Might Avoid Yahoo, or AOL

Connecting some dots between the juxtaposition of three stories in the Journal today. MySpace is playing “catch-up” to Facebook by building out services that support…

February 5, 2008 | Forrester

…And Then There Were Two

…er, actually, three. That is Rhapsody, Napster, and Microsoft as the remaining major players in the on-demand subscription music service business. I got a little…

February 4, 2008 | Forrester

Microsoft/Yahoo: It’s All About the Platform

You probably guessed from my first take, that I don’t love a Microsoft-Yahoo! forced marriage. Mergers are practically impossible, they’re distracting — possibly deadly…

February 1, 2008 | Forrester

Microsoft and Yahoo! First Take

Part of me wants to ask: Wouldn’t the best partner for either Microsoft or Yahoo! be a traditional media company? But then, that never worked…

February 1, 2008 | Forrester

Why I Love Advertising, Part XIII

In an amusing and still informative Journal article about Frito-Lay’s “risky youth strategy” for Doritos, we get this: “Doritos is about breaking the rules,”…

February 1, 2008 | Forrester

“Lost” Catch-Up: Future of TV?

Okay, everybody needs to watch Lost tonight, to see if this nutty idea works. (On-screen text on a repeat of last season’s finale, to…

January 30, 2008 | Forrester

Get Real, TechCrunch

I’m just guessing, but I’m guessing you should file this under “Left Coast Steaming Loads of Cr@p” Right next to the nonsense about practically-insolvent…

January 25, 2008 | Forrester