communications

Insights

BLOG

The Realities Of Rural 5G Deployment In The US

Glenn O'Donnell May 28, 2019
Early last week, Ajit Pai, the chairman of the US Federal Communications Commission (FCC), announced his approval of the merger of T-Mobile and Sprint. This will result in a third megacarrier in the US mobile wireless market, which is a good move for consumers like you and me. I am glad this deal will now […]
Read More
BLOG

Your Copywriting Impacts User Experience More Than You’d Think

Karine Cardona-Smits May 3, 2019
Poor copywriting is damaging, particularly at key moments such as when errors occur.
Read More
BLOG

Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]
Read More
BLOG

Marketers, You Desperately Need A New Mindset

Jim Nail April 20, 2018
You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel habits of their customers. To guide their progress, they’ve fallen back on familiar routines: benchmarking against past performance, optimizing short-term results, and pushing people through the sales funnel. The problem […]
Read More
BLOG

The Community Business Model Helps Drive Successful Customer Engagement

Dan Bieler November 9, 2017
In the age of the customer, companies need fast access to scalable expertise, transparent costs, and agility in order to quickly adjust customer experiences to changing requirements. Community-based business models are gaining momentum as companies aim to intensify their customer engagement activities with relevant and great customer experiences. Originally, most online community-based models, such as […]
Read More
BLOG

A Lesson from the Bruce Springsteen/Richard Thaler School of Marketing

Jim Nail October 31, 2017
What do consumers, Bruce Springsteen, and a Nobel Prize laureate have in common? They all understand the concept of fairness. And they understand that consumers reward and punish companies based on perceived fairness. Nobel Prize winner Richard Thaler found that if a company raises prices or cuts wages for the sole purpose of better profit […]
Read More
BLOG

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Jim Nail October 5, 2017
Recent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […]
Read More
BLOG

The AT&T Merger With Time Warner Opens A New Chapter For The Telco Industry

Dan Bieler October 25, 2016
With Laura Koetzle On October 22, 2016, AT&T announced its intention to acquire Time Warner for an equity value of $85.4 billion. The deal is essentially about the combination of quality content and content distribution, as it transforms AT&T into a content producer and owner — rather than just a distributor of content. Many telecom […]
Read More
BLOG

Your Ticket To Driving More Value From Insights: Be A Master Communicator

Cinny Little May 13, 2016
As a customer insights / analytics / digital measurement pro, do you experience any of these challenges?  And what can you do right now to make progress with them?  I can’t keep up with requests from my stakeholders for analysis and insights.  Does the volume of requests and your team’s capacity seem increasingly out of […]
Read More
BLOG

The Data Digest: Television Without The TV Set

Anjali Lai December 3, 2015
A week ago, my family crowded around our living-room TV to watch the Macy’s Thanksgiving Day parade, and I couldn’t help thinking about the ironic clash between tradition and innovation: On the one hand, we mirrored that classic tableau of the family gathered around a single source of entertainment; on the other, our smart TV […]
Read More
BLOG

AT&T Delivers Its Network On Demand

Dan Bieler October 28, 2015
I believe that network-as-a-service-type offerings — where customers can control the provisioning and characteristics of their network transport services — will have a long-term impact on those enterprises undertaking digital transformation. Businesses that fail to recognize the significance of quality network infrastructure will undermine their digital business strategy. Secure, stable network connectivity is a prerequisite […]
Read More
BLOG

Is it time to shift from Dev-to-Cloud to Enterprise-to Cloud?

Forrester March 3, 2015
The majority of large enterprises are using cloud platforms now but few have shifted this use from their DevOps team over to central IT — but will in the next 1-2 years. When you do, you should quickly get your networking team involved as most of the Dev-to-Cloud connections that have been put in place by your developers […]
Read More
BLOG

T-Mobile’s Transparent Communications Connect With Customers

Forrester January 9, 2015
For the 67% of US online adults who use smartphones, everyday life is made up of a web of mobile moments. The gaps in our days are absorbed with checking email while waiting for a grande skinny soy latte, frenetically refreshing a delayed flight status as another winter storm blasts through, or catching up with […]
Read More
BLOG

Telstra Bets Its Future On All Things Connected

Dan Bieler November 21, 2014
I recently visited Telstra’s “Let’s Connect” Analyst Summit 2014 in Sydney, the analyst event of Australia’s incumbent telecom provider, Telstra. CIOs of MNCs who have been tasked with finding the right provider in Australasia need to balance their requirements for true end-to-end solutions that many tech services providers promise with the need for reliable collaboration […]
Read More
BLOG

The Bundle Begins To Crumble

Jim Nail October 17, 2014
The past week has been big for the TV business, and the once indivisible bundle of networks that come in pay-TV subscriptions has begun to unravel: ESPN and the NBA hinted that they would launch a streaming service that viewers could subscribe to without a cable, satellite, or telco pay-TV subscription.  HBO wasn't so subtle […]
Read More
BLOG

Telcos Badly Need Shock Therapy — But Politicians And Regulators Are Unlikely To Support This Treatment

Dan Bieler July 14, 2014
The other day, I met with the strategy director of a European telco. Let’s call him Art. We shared an informal discussion about the future of telcos. Personally, I am fairly skeptical about the prospects of telcos to recover ground – in particular in Europe. Consumers are more concerned about the apps they use and […]
Read More
BLOG

Great Customer Experience Is Tied To Great Sourcing Practices

Forrester May 14, 2014
My recent report, “Driving Toward Communications Sourcing Excellence,” looks behind the scenes to find out why Formula One (F1) sourcing professionals enjoy such a great customer experience from their network providers. It’s a two-way street: Providers ensure that the F1 team’s network is reliable, always available, and delivers peak performance when needed, and F1 sourcing pros […]
Read More
BLOG

The Facebook/WhatsApp Deal Is Bad News For Telcos

Dan Bieler February 20, 2014
Facebook’s purchase of WhatsApp shows that the market for messaging is far from dead. But it’s just gotten worse for the telcos. We’ve already discussed the underlying reasons in a report — but the fact that Facebook put $19 billion on the table, of which $4 billion is in cash, for a global messaging service with […]
Read More
BLOG

Is Aereo About TV Or The Cloud?

Jim Nail February 19, 2014
Julianne Pepitone's review of the upcoming US Supreme Court case American Broadcasting Companies, Inc. versus Aereo nicely covers the case's implications on two big industries, old and new: television and cloud computing. (P.S. Thanks for the shout-out to me, Julianne!) The potential impact on the TV industry is pretty clear, but the cloud? I'm not […]
Read More
BLOG

Davos Panel: The New Digital Context

George Colony January 22, 2014
Here at the World Economic Forum annual meeting in Davos, I moderated a CEO discussion on “The New Digital Context” (video below). Thank you to my panelists Marissa Mayer (Yahoo), Marc Benioff (salesforce.com), John Chambers (Cisco), Randall Stephenson (AT&T), and Gavin Patterson (BT). We are in the age of the customer, where technology is dramatically […]
Read More
More posts