community management

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The Community Business Model Helps Drive Successful Customer Engagement

Dan Bieler November 9, 2017
In the age of the customer, companies need fast access to scalable expertise, transparent costs, and agility in order to quickly adjust customer experiences to changing requirements. Community-based business models are gaining momentum as companies aim to intensify their customer engagement activities with relevant and great customer experiences. Originally, most online community-based models, such as […]
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What Makes A Community Successful?

Melissa Parrish August 25, 2011
Anyone who follows my research knows that community management is one of my favorite topics. As I speak with marketers about their branded community efforts, the questions that come up most frequently are, “How do I know when my community is 'good?'" and “How many members do I need for my community to be successful?” Interestingly, these are the […]
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