Blog
Enhancing The Forrester Experience With Generative AI
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
Podcast
Can AI Help Prove CX ROI?
Perhaps the biggest challenge CX leaders have is proving the value of CX. Can AI help? Principal Analyst Pete Jacques thinks so and joins the podcast to explain how AI can help CX leaders prove ROI.
Blog
Build Your GenAI Strategy On A Rock-Solid Foundation (Model)
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
Capture & Prove Marketing’s True Value Beyond Sourcing Metrics
Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.
Blog
It’s Time For Sales Leaders To Coach Sellers Like Athletes
Sales managers now have the visibility needed to coach sellers beyond the basics.
Blog
Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Podcast
Mainframe Myth Busting
If you think mainframes are dying or dead, this is the podcast episode for you. Senior Analyst Brent Ellis shares new data and insights on the current state and future of mainframes.
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Blog
Steer Between Debt And Delay With Platform Engineering
Modern digital and IT professionals encounter a similar dilemma: technical debt and sprawl make IT portfolios insecure and unsustainable, but processes and controls intended to minimize debt and sprawl are themselves too often value-destroying. Are platforms the solution to this challenge?
Blog
Introducing The Sustainability Management Software Landscape Report And Forrester Wave™ Evaluation
Environmental sustainability is a compliance, accounting, and data management challenge for companies. So it's not surprising that the sustainability management software market is expanding rapidly. Learn more about these trends in this preview of our new Wave and Landscape reports on sustainability management software.
Separate Generative AI Fact From Fiction
Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.
Blog
Introducing The Forrester Wave™: Workday Services, Q2 2024
In our 25-criterion evaluation of Workday services providers, we identified the most significant ones and researched, analyzed, and scored them. This blog introduces you to the report on how each provider measures up and helps enterprise technology leaders select the right one for their needs.
Blog
Modernize Your Cloud Governance To Match Today’s Cloud Strategy
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.
Podcast
CX, Customer Success, And Marketing Together At B2B Summit
It’s time B2B organizations get our full attention! VP, Research Director Dave Frankland gives a survey of the research that will be showcased at Forrester’s B2B Summit, diving into insights shared on orchestrating comprehensive buyer and customer experiences.
Blog
DBS Bank’s Billion-Dollar AI Dream
Most financial services firms are far from realizing significant commercial value from their AI investments. Singapore-based DBS Bank stands as a role model in this area. Learn how the bank uses AI to generate hundreds of millions of dollars of value for its employees, customers, business units, and, ultimately, shareholders.
Blog
The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
Federal Workforce Tops The List For The President’s 2025 Budget
Building a results-oriented culture in government will require evaluating what culture is and defining leaders’ role in it. Learn more in this post.
Blog
It Ain’t Just AI: What We Saw At Google Cloud Next
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Blog
What’s Lurking In Your Sales Culture?
Toxicity lives on in some sales cultures — and where it does, it impedes growth and success. Learn what’s needed to overcome it in this B2B Summit North America session preview.
Blog
The Green Consumer Paradox
Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.
Blog
Disconnected Messaging Breeds Mistrust. How Can You Fix It?
Disconnected messaging reflects a disconnected organization. Learn how bridging silos yields positive outcomes in this B2B Summit North America session overview.
Align Your Tech Architecture To Business Outcomes
Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.
Blog
Low AIQ Threatens Employees, Customers, And Your AI Initiatives
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.
Blog
Building A Zero Trust Roadmap: A Practical Guide
Successful Zero Trust implementations have to tackle some fundamental organizational and technology problems before embarking on ambitious transformation projects. Learn three common problems you may need to address during your Zero Trust implementation journey.
Blog
Assess Your Readiness To Become A High-Performance IT Organization
To start your journey to high-performance IT, you must assess your business needs, your current technology styles, and your organization’s execution readiness. Get started by learning the four key steps in assessing your readiness for high-performance IT in this post.
Blog
Unlock The Power Of AIOps
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog
Revolutionizing IT Operations Comes With Manageable Risks
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Fuel Growth With Strong Marketing-Sales Alignment
Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.
Blog
Adtech Is Losing The Plot On Made-For-Arbitrage (MFA) Sites
Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., turning 700-word articles into 34 slides), and sold advertising on this made-for-arbitrage (MFA) site to brands that […]
Blog
US Dept. Of Navy Is Rewiring Its Innovation Pipeline
The US Navy is revising its modern service delivery framework using investment horizons. Learn how those changes could benefit your organization.
Blog
Why Brand And Reputation Programs Should Be More Than Just Air Cover
There’s more to planning and executing reputation programs than what we typically see at the usual “air cover” level. Learn more about the Forrester Reputation Program Decision Model in this preview of B2B Summit North America.
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