consumer mobile adoption

Insights

BLOG

Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]

Read More
BLOG

Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem

Julie Ask May 1, 2018

The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […]

Read More
BLOG

Four Forces Drive The Consumer's Tech Stack

James L. McQuivey April 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […]

Read More
BLOG

Google Signals Strong Commitment To Consumer Experiences With New Devices Launched

Julie Ask October 5, 2017

Google has dabbled in hardware on and off for years. Yesterday’s announcements – new smartphones, headphones, wireless speakers and more – signal a strong commitment to being a key player in consumers’ ecosystems and lives today and looking forward. This is the second straight year that Google rolled out updated products just ahead of the […]

Read More
BLOG

Another Mobile Feature Banks Should Offer: Subscription Management

Peter Wannemacher October 2, 2017

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]

Read More
BLOG

Apple's 10th Anniversary Of The iPhone – What’s Next?

Julie Ask September 13, 2017

Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]

Read More
BLOG

The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

Read More
BLOG

A Billion Smartphones Require New Systems Of Engagement

Ted Schadler February 14, 2012

It’s a technology big idea: that organizations can best serve their customers, partners, and employees with new “systems of engagement.” (Thanks to Geoff Moore for permission to define and use his term.) Let us explain why. First, the logistics. John McCarthy and I spent the last eight months sifting through the patterns that have emerged from firms […]

Read More