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Retail Mobile App Experiences: A New Best-Practices Series

Michelle Beeson July 1, 2019
Best practices for retailers' mobile apps gleaned from an evaluation of 15 apps in the US and Europe.
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The Tumult In The Smartphone Industry Continued In 2018

Meenakshi Tiwari January 31, 2019
2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that the trend will continue this year. After years of consistent double-digit growth rates, a slowdown in smartphone sales that started in 2017 continued in 2018. Some reasons behind this include: Major economies slowed. In 2018, many of the […]
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Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018
In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]
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Competing In Smartphones Demands More Than Great Hardware — You Need A Strong Ecosystem

Julie Ask May 1, 2018
The smartphone market is on the verge of disruption again and not for the first time in recent history. What’s different is that today’s leaders are better positioned to take advantage of their momentum to strengthen their position in the market. Not unlike 10 years ago, what it will take to compete will shift dramatically […]
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Four Forces Drive The Consumer’s Tech Stack

James L. McQuivey April 5, 2018
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […]
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The Data Digest: Forrester Forecasts Single-Digit Growth For Global Smartphone Unique Subscribers For The First Time in 2018

Satish Meena March 12, 2018
Powered by the rise of cheap smartphones, declining data prices, and short replacement cycles, the smartphone industry has seen rapid adoption for the past 10 years. But after years of consistent double-digit growth rates, we expect the number of global smartphone unique subscribers to grow by single digits in 2018 for the first time, at […]
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The Data Digest: Consumers Want Devices To Talk Back

Anjali Lai February 20, 2018
My parents were recently gifted their first Amazon Echo — and as you might guess, I’ve been thrilled to observe first-hand how a household of relative tech Luddites responds to the device. Delighted fascination, tempered by security concerns, drives these Baby Boomers to test the depth of Alexa’s knowledge by asking one-off random questions. My […]
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Google Signals Strong Commitment To Consumer Experiences With New Devices Launched

Julie Ask October 5, 2017
Google has dabbled in hardware on and off for years. Yesterday’s announcements – new smartphones, headphones, wireless speakers and more – signal a strong commitment to being a key player in consumers’ ecosystems and lives today and looking forward. This is the second straight year that Google rolled out updated products just ahead of the […]
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Apple’s 10th Anniversary Of The iPhone – What’s Next?

Julie Ask September 13, 2017
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in Cupertino, CA on its new campus with the much-anticipated doughnut or spaceship building. Apple generates its revenue from selling hardware or products with most of the revenue from iPhones. Convincing […]
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A Billion Smartphones Require New Systems Of Engagement

Ted Schadler February 14, 2012
It’s a technology big idea: that organizations can best serve their customers, partners, and employees with new “systems of engagement.” (Thanks to Geoff Moore for permission to define and use his term.) Let us explain why. First, the logistics. John McCarthy and I spent the last eight months sifting through the patterns that have emerged from firms […]
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