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Privacy Topples Attribution Measurement . . . For Now

Tina Moffett October 11, 2018

News flash for marketers using Google for advertising: Measurement just got more difficult. GDPR forced Google to rethink how it gathers, stores, and uses customer and prospect data or face hefty fines that could add up to millions. As a result, Google has restricted advertisers’ ability to access data to measure marketing effectiveness. This means that […]

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Spring Cleaning In December: Declutter Your Insights House

Srividya Sridharan October 11, 2018

Feeling overwhelmed with all the data that your teams must wrangle before even getting to data science? Feeling like you have more than enough dashboards and tools? Feeling like you don’t have any more room in your complex data and analytics environment for yet another platform? Feeling like you can’t keep up with the exploding […]

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It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Laura Koetzle October 5, 2018

Center-right politicians from Scandinavian countries aren’t prone to hyperbole. But on August 17, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a “no-deal” Brexit at 50-50. This, coupled with the UK government’s publication of its no-deal Brexit guidance on August 23, means that if you […]

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Introducing The Consumer Tech Stack For Europe

Reineke Reitsma August 23, 2018

In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in. In these posts, he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. His research shows that our uniquely evolved […]

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The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers

Anjali Lai July 3, 2018

On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers approach your brand with unique emotional profiles, tendencies, and preferences that shape how they feel about your CX. Like people themselves, CX isn’t objective or static — its quality relies […]

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Are You Modernizing Your B2B Go-To-Market Strategies?

Laura Ramos June 14, 2018

Last week, I had the opportunity to speak at a dinner event with 20-plus senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market (GTM) challenges associated with buyer behavior change in general, account-based marketing (ABM) specifically. To get the conversation going, […]

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When Piloting Colocation, Measure Customer Impact

Ananda Chakravarty June 4, 2018

When Piloting Colocation, Measure Impact To Location, Customers, And Operations It’s been interesting to see creative real estate colocation ideas such as the recently announced pilot for ALDI in 10 Kohl’s stores. As Kevin Mansell, former CEO of Kohl’s, explained, “We believe the opportunity to leverage our real estate through this effort has benefits.”[1] But […]

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Four Forces Drive The Consumer's Tech Stack

James L. McQuivey April 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […]

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See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Jessica Liu March 29, 2018

Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them. But then let’s discuss the bigger questions that […]

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]

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The Data Digest: The Reasons Why Millennials Embrace Sharing

Jonathan Winkle January 31, 2018

I would like to introduce myself as a new data researcher at Forrester Research. Before joining Forrester, I earned my Ph.D. in cognitive neuroscience from Duke University where I focused on building predictive models of decision making. I combined behavioral economics principles with computational methodologies to create robust models of the internal and external motivators […]

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CDOs Drive Change, Build Trust, And Foster Insights-Driven Organizations

Jennifer Belissent, Ph.D. October 18, 2017

Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago. Unfortunately, the speaker left […]

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Forrester’s Privacy And Security Forum Brings Diverse Experts To Devious Challenges

Chris McClean September 8, 2017

Well, the privacy hits keep coming: another breach, more than a hundred million people affected, untold losses for another company and its customers. Next week, September 14-15 in Washington DC, Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, and a range of other related topics to bring clarity to […]

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The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

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How And Why Customers Are Empowered

Victor Milligan July 31, 2017

We recently launched Forrester’s What It Means podcast where we talk with thought leaders to define and demystify the rapidly changing market — and identify what these changes mean for executives today. In last week’s episode, Anjali Lai, senior data analyst, described how customer expectations and behaviors are changing — across generations and regions — and how that it putting increasing pressure on companies’ performance. The […]

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The Data Digest: Empowered Customers Paint Their Own Future

Anjali Lai July 27, 2017

Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media advocating for its revival. On Wednesday, Microsoft issued a press release announcing that it wouldn’t discontinue the Paint app in the wake of users’ “outpouring of support and nostalgia” for the product. Microsoft’s […]

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