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Zuckerberg does politics? (NYTimes photo blooper)

Forrester June 9, 2008
I was so surprised to see Mark Zuckerberg's face on a NY Times "blogging heads" feature titled "McCain In Disarray?" I didn't know that he was supporting a candidate in this election… or maybe he has something to say about the effectiveness of the candidates' engagement with online communities … ? No. It turns out […]
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iPhone + Softbank Mobile = The great equalizer?

Forrester June 9, 2008
There has been a lot of buzz in recent days about Apple's announcement that the iPhone will be sold in Japan through Softbank Mobile.: NTT DoCoMo told CNET that it was "a shame" that Apple had announced it would partner with Softbank… http://japan.cnet.com/mobile/story/0,3800078151,20374618,00.htm Commentary in English is here: http://asiajin.com/blog/category/cellular-phone/ In other countries, Apple has consistently […]
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Title: End User

Forrester June 6, 2008
When I look at registration forms on web sites, I often have a hard time selecting the right options from drop down menus… Today, I registered as a "member of the Adobe community" — On the form, I was a little surprised that to see that I could select "Analyst" under title. That's rare… I […]
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DoCoMo becomes docomo

Forrester June 3, 2008
On April 18, NTT DoCoMo Inc. announced that it was revamping its brand. The company is ditching this: In favor of this: I heard on the grapevine that some vendors are now scrambling to ship out any hardware that carries the old logo. Apparently, they've got a grace period of a few weeks. After that, […]
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LOST! (in Tokyo) Part 3

Forrester June 2, 2008
I apologize to all both my readers for the trainspotter-ish nature of my recent posts. I'll wrap up my thoughts on this topic today and I promise not to write about trains and maps again for at least a couple of months: It's impossibile to say that one map or diagram is better than another […]
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LOST! (in Tokyo) Part 2

Forrester May 26, 2008
Lest this post should come across as a rant against the Tokyo subway system, let me preface this post by expressing my great admiration for public transport here. I think it might qualify as one of the wonders of the modern world. But I do have problems with the maps… In my last blog post […]
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LOST! (in Tokyo) – part 1

Forrester May 19, 2008
I'm looking forward to seeing some new episodes of the LOST! pretty soon. The popular US TV show is shown on AXN, a Japanese cable TV channel. However, I will have to avoid reading English language blog posts about the show, because it won't appear on my screen until some time after the secrets have […]
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New Book about applying personas in Japan

Forrester May 8, 2008
Here's another book on personas and user centric design for you to recommend to your Japanese colleagues and friends. The Japanese title roughly translates as: After you've made a persona, what's next? Designing User-centric web sites. It was written by Hiroki Tanahashi – He and I are both members of the Persona Consortium, which seeks […]
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Monetizing Twitter – Advertising on your feed

Forrester April 23, 2008
I never caught the Twitter bug. I admit it. I'm square. Oh sure, I tried it out. But I discovered that my usual response to twitter's perenial question "What are you doing?" was "What's it to you?" On the rare occasions when I am seized by an urge to update my twitter feed, I invariably […]
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How not to talk to your customers – The eMail hall of shame

Forrester April 17, 2008
I am a pretty satisfied customer of First Direct bank. Their 24 hour telephone and online service is very convenient for me, since I live a long way from the UK. In my experience, First Direct call center agents are very good communicators and unfailingly helpful. Their online service is usually pretty straightforward too… But […]
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Japanese Systems Engineers – Too busy firefighting to do jury duty?

Forrester April 16, 2008
I want to thank Akky Akimoto of Asiajin for pointing out a story in Japan's Mainichi newspaper about Exemptions for Jury Duty in Japan (article in Japanese). Akky points out that "Systems Engineer" is one of the jobs in a special list compiled by Japan's law courts; a list of people who have valid reasons […]
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Keep It Simple award #1 – Gucci Ad. with NFC tech.

Forrester April 10, 2008
Today I am introducing an award for services and products that I consider delightful and simple. I have decided to call it the K.I.S.S. Award. (K.I.S.S. = "Keep It Simple Stupid") Disclaimer: Please understand this award merely reflects my opinion. There are no objective evaluation criteria. This award in no way reflects the opinion of […]
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Why aren’t my customers reading the content on my web site?

Forrester January 29, 2008
… Well perhaps it's the miniscule font you're using. I saw a funny poster advertising the Mainichi newspaper large print edition in the subway yesterday (see the photo in the Japanese blog post below). It says "Large type is easy to read" (in characters that gradually become harder and harder to make out). Most newspaper […]
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Green IT – Forrester’s Chris Mines will present in Tokyo (Feb 29)

Forrester January 23, 2008
My colleague, Chris Mines will be presenting his research on "Green IT" at an IDG conference in Tokyo in February. His theme will be – "The greening of IT". (Overview of US trends & How to make your Green IT action plan). If you're interested to learn how IT can be friendly to the environment […]
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Speaking at three Persona Consortium” events in Jan/Feb 2008 – Tokyo, Nagoya, Osaka

Forrester December 20, 2007
In January and February I'll be making presentations (in Japanese) at three events hosted by the Persona Consortium. If you're interested in hearing about the role of personas in designing customer experiences, please send an email to the following address: pdn@personadesign.net Your email should include the following details — Company name: Division: Title: Your name: […]
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How should Japanese Financial Services companies (and other services industries) use virtual worlds?

Forrester December 6, 2007
"Second Life" has become something of a buzzword in Japan this year. The virtual world launched a Japanese language interface earlier this year and the mobile version will launch soon: Last week I discovered Mizuho Bank's island on Second Life – (Of course, I didn't discover it by looking around on Second Life – I […]
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Boiling a frog or an analyst?

Forrester December 4, 2007
The boiling frog story is part of business folklore. It goes something like this: "If you throw a frog in boiling water he will quickly jump out. But if you put a frog in a pan of cold water and gradually raise the temperature, the frog will just doze off and eventually cook to death […]
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Could social computing encourage the Japanese electorate to be more engaged in politics?

Forrester November 20, 2007
I shan't translate today's Japanese blog entry into English. I think that my "subway series" metaphor for the Rudy vs. Hillary battle might not impress you English speakers… But I will make my observation that Social Computing has grown tremendously in significance since the "Deaniacs" of 2003/2004 used online networks to get young people engaged […]
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the future of phones? more like computers?

Forrester October 30, 2007
I was interested to see Steve Wozniak weighing in on the iPhone debate in this interview with "Laptop magazine": http://laptopmag.com/Features/The-Way-it-Woz-Steve-Wozniak-on-All-Things-Apple.htm?page=0 L: Is there anything you would change about the iPhone?SW: I think it could be more like a computer. It should be open like a computer. Anyone should be able to develop their own games […]
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KDDI launches “Simple Plan” – an end to handset subsidies

Forrester October 7, 2007
October 5 – Nikkei Business Daily (Nikkei Sangyo Shinbun) article titled: After the removal of "subsidy money"… Handset Price War The article concerns an announcment from KDDI that customers would be given a choice between "Full Support" plans and "Simple" plans. Those selecting "Simple" will pay full price for their handset (KDDI won't subsidize the […]
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