customer relationship management (CRM)

Latest Posts

So you want to start a revolution

Today’s shopping experience at my local Safeway inspired–nay, compelled–me to write a post over at The Heretech about revolutionary changes in the…

June 3, 2009 | Forrester

The product team needs a CRM system?

Yesterday, two of my research interests, Agile and CRM, intersected during a briefing. The demo, which I’ll describe in a moment, was a…

October 10, 2008 | Forrester

Keeping your powder dry

I don’t think I’ve ever worked for a software company that didn’t aspire to be a platform. Of course, the meaning of platform…

August 19, 2008 | Forrester