customer relationship management (CRM)

Latest Posts

Conversation as a Complex Event

Ah, memories. I remember the late, great Eighties, early in my analyst career, when I had my first brush with what was later known…

January 6, 2010 | Forrester

Is Social CRM Going Mainstream?

A hot topic of debate among customer management and business process thought leaders right now is ascertaining the business value of "social CRM." Social technologies…

January 5, 2010 | Forrester