customer relationship management (CRM)

Latest Posts

The product team needs a CRM system?

Yesterday, two of my research interests, Agile and CRM, intersected during a briefing. The demo, which I’ll describe in a moment, was a…

October 10, 2008 | Forrester

Keeping your powder dry

I don’t think I’ve ever worked for a software company that didn’t aspire to be a platform. Of course, the meaning of platform…

August 19, 2008 | Forrester

The research Inbox and Outbox

Recently published: "Beyond Innovation: Adding Adoption To Your Business Objectives."This document started as a survey of technology industry professionals, asking them…

August 5, 2008 | Forrester