Data Analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

Insights

Blog

You Can Quantify The ROI Of SEO

Collin Colburn November 19, 2020
SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […]
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Blog

Introducing The Forrester Wave™: Graph Data Platforms, Q4 2020

Noel Yuhanna November 18, 2020
We recently published “The Forrester Wave™: Graph Data Platforms, Q4 2020” evaluation to help organizations make the appropriate decision when choosing a vendor. Although Forrester has been covering graph databases for more than a decade, this is the first vendor comparison report. While we have long contemplated doing a Wave in this space, it was […]
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Blog

TIBCO’s Acquisition Of Information Builders Signals More BI Market Consolidation

Boris Evelson October 22, 2020
The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Today, TIBCO announced its intent to acquire Information Builders, Inc. (IBI) — one of the oldest players in the market. Want to get the real sense of how far back IBI goes? It was one of the first vendors to offer reporting and analytics on mainframes! It still does, and it’s quite a unique capability today, only […]
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Blog

Beware False Precision In Your Analytics

Brett Kahnke October 6, 2020
When using data to understand our world, we’re often comforted by exactness in measurement. But end users can rarely see the formulas behind our dashboards, so we need to ensure they don’t make decisions with false confidence.
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Blog

Why Wait? The Future Of Data Is Now

Michele Goetz September 28, 2020
Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.
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Video

Three Business Scenarios Insurers Can Use To Navigate The COVID-19 Storm

Ellen Carney September 22, 2020

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Blog

BI Is Dead; Long Live BI

Boris Evelson September 21, 2020
Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.
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Blog

Move From Insight To Impact: Data Strategy & Insights 2020

Srividya Sridharan September 3, 2020
The digital future is here. And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. It Pays […]
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Blog

COVID-19 Didn’t Break Your Business — Data Did

Michele Goetz May 27, 2020
A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.
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Blog

Data, Analytics, And Insights Investments Produce Tangible Benefits — Yes, They Do

Boris Evelson May 18, 2020
If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]
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Blog

Further Down The Rabbit Hole With MITRE’s ATT&CK Eval Data

Josh Zelonis May 4, 2020
Analyst Josh Zelonis provides a new metric for prioritizing security alerts and avoiding alert fatigue.
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Blog

Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo April 2, 2020
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
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Blog

Measure What Matters: Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

Jay McBain March 18, 2020
Legacy metrics don’t reveal the true impact of partner ecosystems. Now more than ever, channel organizations must demonstrate the business impact of their budgets.
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Blog

The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Srividya Sridharan March 10, 2020
As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […]
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Blog

Unveiling The IT Stack To Support The Artificial Intelligence Of Things At CES 2020

Danny Mu February 27, 2020
Flying taxis, concept cars, curved screens, and folding PCs are lighting up Las Vegas nights. This is a place where the world’s best tech gets unveiled. As intelligence will transform most verticals, including transportation, smart home, healthcare, and public services, emerging technologies such as 5G, the internet of things (IoT), and edge computing are forming […]
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Blog

New Forrester Forecast Shows That Global Tech Market Growth Will Slip To 3% In 2020 And 2021

Andrew Bartels February 3, 2020
A series of economic and political uncertainties have CIOs scaling back spending.
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Blog

Finding “Friendlies” And Other Tips For Data Insights Leaders

Jennifer Belissent, Ph.D. November 28, 2019
Learn how to build a broader data and analytics community in your organization by identifying "friendlies.” 
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Blog

How Much Is CX Actually Worth In Profit For Telecoms?

Tom Mouhsian November 5, 2019
We all instinctively believe that great customer experience can bring financial success, but proving this with numbers can be a real challenge. If you are a CX professional working in a telecom, this research is particularly relevant to you.
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Blog

Predictions 2020: Approaches To Customer Insights Evolve

Gene Leganza October 30, 2019
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
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Blog

Behavioral Data Is The Key To Success With AI-Powered B2B Marketing

Steven Casey October 28, 2019
B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech. The data that powers this machine-driven marketing — and delivers the experiences today’s B2B buyers expect — comes in many different […]
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