data analysis

Data holds the key to improving customer experience and operational efficiency, which in turn fuels company success. Unlocking data’s full potential relies on sound data analysis. Read our insights and best practices.

Insights

Blog

New Forrester Forecast Shows That Global Tech Market Growth Will Slip To 3% In 2020 And 2021

Andrew Bartels February 3, 2020
A series of economic and political uncertainties have CIOs scaling back spending.
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Blog

Finding “Friendlies” And Other Tips For Data Insights Leaders

Jennifer Belissent, Ph.D. November 28, 2019
Learn how to build a broader data and analytics community in your organization by identifying "friendlies.” 
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Blog

How Much Is CX Actually Worth In Profit For Telecoms?

Tom Mouhsian November 5, 2019
We all instinctively believe that great customer experience can bring financial success, but proving this with numbers can be a real challenge. If you are a CX professional working in a telecom, this research is particularly relevant to you.
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Blog

Predictions 2020: Approaches To Customer Insights Evolve

Gene Leganza October 30, 2019
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
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Blog

Behavioral Data Is The Key To Success With AI-Powered B2B Marketing

Steven Casey October 28, 2019
B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech. The data that powers this machine-driven marketing — and delivers the experiences today’s B2B buyers expect — comes in many different […]
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Blog

Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

Srividya Sridharan October 22, 2019
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
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Blog

Data And Analytics Leaders: Be The Change — Now

Cinny Little October 17, 2019
Data and analytics leaders in the perfect position to help turbocharge their business by optimizing, reimagining, and reinventing. Learn more.
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Blog

The Insights Beat: The Best Of Times As A Data And Analytics Leader

Srividya Sridharan October 11, 2019
Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […]
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Blog

Data Strategy & Insights 2019: Solving The Human Skills Problem

Gene Leganza October 10, 2019
Data and analytics expertise of all kinds is getting tougher to find and retain. Get advice for recruiting and retaining data and analytics professionals.
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Blog

Run Your Business At The Speed Of Thought

Michele Goetz September 26, 2019
AI is becoming more empathetic and customer-centric. The future is closer than you think. Are you ready?
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