Data Insights
Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.
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Insights
Blog
Five Things You Should Know About Burnout In Cybersecurity, But Probably Don’t
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyber defenses: the people. Yet the stress of expectations, limited resources and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.
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The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
Shine A Spotlight On CX Value
The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.
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Revolutionizing IT Operations Comes With Manageable Risks
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
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Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
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Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
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Payment Methods Don’t Matter — Payment Experiences Do
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
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CMOs Need A Measurement Strategy That Connects To Business Outcomes
Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.
Global
Don’t Miss Our 2024 Predictions Deep Dive
Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
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High-Performance IT: How IT Running Style Impacts Business Value
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.
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Data Governance: Your Key To Unlocking An Insights-Driven Business
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
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Marketers Must Embrace AI To Maximize B2B Event Success
Current adoption of AI for B2B events is low, but there is enormous untapped potential.
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Location Intelligence Sees Strong Investment On The Back Of COVID, Climate Change, And Supply Chain Shocks
Understand the current state of location intelligence, the value that it adds to your industry, and key trends shaping adoption of the technology.
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Human Centricity: The Future Of IT Experience Monitoring
IT organizations must evolve they way they monitor employee and customer experience technologies. Learn why in this blog post.
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
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re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
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Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
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Your Data Culture Is DOA
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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Intent Data Expectations Vs. Reality — What’s Working, And Where Are The Gaps?
Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.
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Predictions 2024: Data And Analytics Set The Stage For Generative AI
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
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Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
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New Company To Focus On Data Leadership And Literacy In The AI Era
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
Blog
Outcomes Drive Your Data Architecture Strategy
Learn the five architecture patterns that shape data use to achieve business outcomes in this post.
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